Course Title: Manage retail brands online
Part B: Course Detail
Teaching Period: Term2 2010
Course Code: BUSM6323C
Course Title: Manage retail brands online
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising
Course Contact : robyn lyons
Course Contact Phone: +61 3 99259118
Course Contact Email:robyn.lyons@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Kate Vandermeer
Kate McKibbin
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
nil Nil
Course Description
To successfully complete this unit participants will learn the concepts,skills and knowledge to be able to Manage retail brands online.
This unit requires the team member to assess brand value and predict market trends to develop realistic plans for achieving online brand positioning and apply monitoring processes and mechanisms to review and improve brand protection and value over time.Two key elements you will learn;
1.Manage retail brands online
2.Enhance online brand value
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRXEBS002A Manage retail brands online |
Learning Outcomes
This unit requires the team member to assess brand value and predict market trends to develop realistic plans for achieving online brand positioning and apply monitoring processes and mechanisms to review and improve brand protection and value over time.
Details of Learning Activities
a.Lecture
b.Case Study
c.Break
d.Guest Lecturer
e.Discussion / Resources
Teaching Schedule
Lectures are intensive and will be split over 4 separate classes;\
Thursday 22nd July – 9am – 1.30pm
Thursday 5th August – 9am – 1.30pm
Thursday 7th October – 9am – 1.30pm
Thursday 21st October – 9am – 1.30pm
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
A range of assessment methods are used to assess practical skills and knowledge.
•observation of performance in the workplace
•a role play
•a detailed case study
•third-party reports from a supervisor
•customer feedback
•written or verbal questioning to assess knowledge and understanding
•review of portfolios of evidence and third-party workplace reports of on-the-job performance.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Assessment Tasks
Assessment 1 – Quizo – 40% - Individual
Assessing your understanding of commonly used terms and online language using Multiple choice, short answer and visual examples.
Assessment 2 – Case Study Report – 60% - Group
Choose between 3-4 brands given to you from both local and international options and compile a case study report assessing the current branding position of the online business and its potential.
Assessment Matrix
Course Overview: Access Course Overview