Course Title: Manage retail brands online

Part B: Course Detail

Teaching Period: Term2 2010

Course Code: BUSM6323C

Course Title: Manage retail brands online

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising

Course Contact : robyn lyons

Course Contact Phone: +61 3 99259118

Course Contact Email:robyn.lyons@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Kate Vandermeer
Kate McKibbin

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

nil Nil

Course Description

To successfully complete this unit participants will learn the concepts,skills and knowledge to be able to Manage retail brands online.

This unit requires the team member to assess brand value and predict market trends to develop realistic plans for achieving online brand positioning and apply monitoring processes and mechanisms to review and improve brand protection and value over time.

Two key elements you will learn;
1.Manage retail brands online
2.Enhance online brand value



National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRXEBS002A Manage retail brands online


Learning Outcomes


This unit requires the team member to assess brand value and predict market trends to develop realistic plans for achieving online brand positioning and apply monitoring processes and mechanisms to review and improve brand protection and value over time.


Details of Learning Activities

a.Lecture
b.Case Study
c.Break
d.Guest Lecturer
e.Discussion / Resources


Teaching Schedule

Lectures are intensive and will be split over 4 separate classes;\

Thursday 22nd July – 9am – 1.30pm

Thursday 5th August – 9am – 1.30pm

Thursday 7th October – 9am – 1.30pm

Thursday 21st October – 9am – 1.30pm


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

A range of assessment methods are used to assess practical skills and knowledge. 

•observation of performance in the workplace

•a role play

•a detailed case study

•third-party reports from a supervisor

•customer feedback

•written or verbal questioning to assess knowledge and understanding

•review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.


Assessment Tasks

Assessment 1 – Quizo – 40% - Individual
Assessing your understanding of commonly used terms and online language using Multiple choice, short answer and visual examples.

Assessment 2 – Case Study Report – 60% - Group
Choose between 3-4 brands given to you from both local and international options and compile a case study report assessing the current branding position of the online business and its potential.


Assessment Matrix

Course Overview: Access Course Overview