Course Title: Manage retail brands online
Part B: Course Detail
Teaching Period: Term2 2011
Course Code: BUSM6323C
Course Title: Manage retail brands online
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising
Course Contact : robyn lyons
Course Contact Phone: +61 3 99259118
Course Contact Email:firstname.lastname@example.org
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
To successfully complete this unit participants will learn the concepts,skills and knowledge to be able to Manage retail brands online.This unit requires the team member to assess brand value and predict market trends to develop realistic plans for achieving online brand positioning and apply monitoring processes and mechanisms to review and improve brand protection and value over time.
Two key elements you will learn;
1.Manage retail brands online
2.Enhance online brand value
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title:
SIRXEBS002A Manage retail brands online
1. Manage retail brands online
1.1 Establish strategic fit of brand online features with
2. Enhance online brand value
2.1 Collect diagnostic data to support the management of
This unit requires the team member to assess brand value and predict market trends to develop realistic plans for achieving online brand positioning and apply monitoring processes and mechanisms to review and improve brand protection and value over time.
Details of Learning Activities
b. Case Study
d. Guest Lecturer
e. Discussion / Resources
f. Online activities
week Lecture Date Lecture Tutorial Date
1 July 8, 2011 What is Online Fashion Branding? General principals. How fashion differs from other industries. Course Overview Project Brief w/c 4 July
2 July 15, 2011 Managing Retail Brands online Review of 3 Australian retail brands w/c 11 July
3 July 22, 2011 Social Media Intergration Social Media Marketing w/c 18 July
4 July 29, 2011 Getting Found Online. SEO SEM Online Marketing strategies for search w/c 1 August
5 August 5, 2011 The role of the fashion blogger Fashion Blogs/ Blogging ethics etc w/c 8 August
6 August 12, 2011 Understanding Analytics Understand and define key metrics for your brand w/c 15 August
7 August 19, 2011 Email Marketing Create an email marketing communication for your brand w/c 22 August
8 August 26, 2011 Case Study- Net a Porter/ ASOS/ ShopBop Clicks not bricks w/c August 29
9 September 2, 2011 Quizo Spring Fashion Week w/c 5 September
10 September 9, 2011 UX Design Designing for ecommerce w/c 12 September
11 September 16, 2011 Mobile/ Portable Devices and the Fashion Industry Mobile App functionality w/c 19 September
12 September 23, 2011 Holidays w/c 26 September
13 September 30, 2011 Holidays w/c 3 October
14 October 14, 2011 Reputation Management for Brands Reputation Management w/c 10 October
15 October 21, 2011 Intergrating online and offline marketing activities Marketing calendars w/c 17 October
16 October 28, 2011 Review/ Questions and Answers Assisgnment Feedback w/c 24 October
17 November 4, 2011 Final Assignment submitted No Tutorials w/c 31 October
Overview of Assessment
A range of assessment methods are used to assess practical skills and knowledge.
•observation of performance in the workplace
•a role play
•a detailed case study
•third-party reports from a supervisor
•written or verbal questioning to assess knowledge and understanding
•review of portfolios of evidence and third-party workplace reports of on-the-job performance.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Assessment 1 – Quizo – 40% - Individual
Assessing your understanding of commonly used terms and online language using Multiple choice, short answer and visual examples.
Assessment 2 – Case Study Report – 60% - Group
Choose between 3-4 brands given to you from both local and international options and compile a case study report assessing the current branding position of the online business and its potential.
Course Overview: Access Course Overview