Course Title: Manage international marketing programs

Part B: Course Detail

Teaching Period: Term2 2010

Course Code: BUSM6324C

Course Title: Manage international marketing programs

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising

Course Contact : Yuping Li

Course Contact Phone: +61 3 9925 9145

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

MKTG5770C Analyse TCF merchandising and Marketing Principles

Course Description

Global commerce brings nation together. Conducting business internationally requires information and knowledge about the conditions in different market. This course aims to provide the information and the knowledge which enable the participants to understand the international market, including the dynamic environment of international trade, diversity in cultures, management styles and business systems. It also provide information on global market research, emerging market and multinational market regions and market group. Finally it looks at the knowledge and techniques of developing global marketing strategies for products and services.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG606B Manage international marketing programs

Learning Outcomes

By the end of the course students are expected to have a full understanding of international marketing principles as well as the knowledge to manage international marketing programs

Details of Learning Activities

Lectures,workshops,tutorials,case studies,guest speakers and oral presentations

Teaching Schedule

Wk NoWeek BeginningTopicChapterCompetencies,elements
105/07/10Global marketing management    10     1.1, 1.2, 1.3
212/07/10Small and medium size enterprise internationalisation     11  1.4, 2.1, 2.2. 2.3, 3.2,
319/07/10Products for consumers     12            3.3, 5.1  
426/07/10Products and services for businesses     13            3.3, 5.1
502/08/10International marketing channels    14                5.1,
609/08/10Export managing and logistics    15               5.1,
716/08/10Integrated marketing communications and international advertising    16     4.1, 4.2, 4.3, 4.4, 4.5
823/08/10YEP presentations  
930/08/10Personal selling and sales management    17    4.1, 4.2, 4.3, 4.4, 4.5
1006/09/10Pricing for international markets   18              5.1
1113/09/10Student presentations (50%)        2.1 – 5.6
 20/09/10Term break  
 29/09/10Term break  
1204/10/10Student presentations  "   "         2.1 – 5.6
1311/10/10Student presentations   "  "        2.1 – 5.6
1418/10/10Student presentations   "   "         2.1 – 5.6
1525/10/10Final exam (50%) 

Learning Resources

Prescribed Texts

Caterora, Sullivan Mort, D’Souza, Taghian, Weerawardena & Graham, International Marketing, McGraw Hill 2009
Johny K. Johansson , Global marketing (5th edition), McGraw Hill, 2009
Cateora, Gilly, Graham, International marketing (14th edition), McGraw Hill, 2009


Other Resources

Overview of Assessment

Quizz 50%

Student presentation 50%

Assessment Tasks

Quizzes, Reports and Oral Presentations

Assessment Matrix

Student presentation 50% 

Final quizz  50%

Course Overview: Access Course Overview