Course Title: Interact and network with fashion industry participants

Part B: Course Detail

Teaching Period: Term1 2010

Course Code: EMPL5599C

Course Title: Interact and network with fashion industry participants

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising

Course Contact : Michelle Shepherd

Course Contact Phone: +61 3 9925 9107

Course Contact Email:michelle.shepherd@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Glenda McNeil

Paul Castro

Grace Tarquinio

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

This unit’s Co- Requisite is LMT091-4FD Communicate and Sell design Concepts

Course Description

This unit covers the skills and knowledge to communicate and network with others working along the fashion industry supply chain, to ensure design processes and outcomes meet requirments.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD4006B Interact and network with fashion industry participants

Element:

1. Describe features of fashion industry communication

1.1 Roles of different fashion industry participants are described

1.2 Routine Industry communication channel and tools and their appropriate uses are described

1.3 Information needs of fashion industry participants for design, procurement, production and marketing processes are described.

1.4 Communication protocols of different industry participants are identified

1.5 Workplace communication practices and quality standards are identified

 

Performance Criteria:

1.1 Roles of different fashion industry participants are described

1.2 Routine Industry communication channel and tools and their appropriate uses are described

1.3 Information needs of fashion industry participants for design, procurement, production and marketing processes are described.

1.4 Communication protocols of different industry participants are identified

1.5 Workplace communication practices and quality standards are identified



Element:

2. Communicate design concepts adn production requirments

2.1 Objectives and processes for communicating design concepts are identified and used effectively

2.2 Appropriate industry communication tools used to communicate and determine design production are selected and applied

2.3 Language and terminology that is appropriate to fashion industry is used routinely when interacting and communicating with industry participants to ensure required meaning is accurately conveyed

2.4 An understanding of roles of different industry participants is applied to planning and implementing industry communication

2.5 Information requirments of fashion industry participants are accomodated in developement and production of fashion designs

2.6 Feedback is sought on effectiveness of communication  in relaying design and production concepts and requirements, and is incorporated into future communication.

2.8 Outcomes of communication and information recieved are documented and records are maintained.

Performance Criteria:

2.1 Objectives and processes for communicating design concepts are identified and used effectively

2.2 Appropriate industry communication tools used to communicate and determine design production are selected and applied

2.3 Language and terminology that is appropriate to fashion industry is used routinely when interacting and communicating with industry participants to ensure required meaning is accurately conveyed

2.4 An understanding of roles of different industry participants is applied to planning and implementing industry communication

2.5 Information requirments of fashion industry participants are accomodated in developement and production of fashion designs

2.6 Feedback is sought on effectiveness of communication in relaying design and production concepts and requirements, and is incorporated into future communication.

2.8 Outcomes of communication and information recieved are documented and records are maintained.

Element:

3 Develope and maintain effective industry networks

3.1 An understanding of scope and role of different industry participants is applied to develope networks that  cover relevant areas of operation

3.2 Cooperative working relationships with other relevant participants are developed and maintained.

3.3 Information about key industry participants is gathered and stored so it is up to date and accessible

Performance Criteria:

3.1 An understanding of scope and role of different industry participants is applied to develope networks that cover relevant areas of operation

3.2 Cooperative working relationships with other relevant participants are developed and maintained.

3.3 Information about key industry participants is gathered and stored so it is up to date and accessible


Learning Outcomes


Upon completion of this course students will be able to demonstrate ways of communicating concepts such as ideas and design concepts to fashioin professionals with a range of information needs, through the use of sketches, diagrams, illustrations, samples of fabric, charts, and written descriptions

Apply an understanding of the roles and information needs of different industry participants.

Demonstrate the use of appropriate industry terminology and language to convey meaning and work effectively with others both within and outside of the workplace.


Details of Learning Activities

*Class Discussion and Analysis work on Communication Channels and Tools used In fashion Industry

* Fashion Industry Participants Class Discussions - Students to Identify -Roles of Pattern makers, Suppliers, Merchandising, marketing Professionals, Importers, exporters, Production Personel

*Group Work -Learing to Communicate Design Concepts and ideas

*Collect, Analyse and Organise information - Visual diary workshops

* Mood Board Workshop Classes, Trend Board Workshops


Teaching Schedule

17 5/07/10 Element 1
Describe features of fashion industry communication
Roles of fashion industry participants are described ppt
Information needs for design/production/marketing are described
Workplace communication /quality standards are identified
Discuss use of Electronic communication tools in fashion industry Tutorial Workshop- Introduce Communications Assignment
Students Produce a trend board –elements of a single garment feature-size/ style/ features/
(through use of photographs/sketches A3) To Be included in Visual diary

 
18 12/07/10 Element 2
Communicate design concepts and production requirements
Communicating dc’s are identified
Language/terminology to fashion industry is described Tutorial Workshop-Produce a garment theme board A3 manual
Include Garments that fit into a theme/ layout and content discussion
To Be included in Visual diary


19 19/07/10 Element 3
Develop and Maintain effective industry networks Tutorial Workshop- Theme board work comp generated cont and Presented back to class
24 26/07/10 Mood board workshop
Elements of colour/Mood board ppt Tutorial Workshop- Give students mood and colour palette, to produce comp generated mood boards
To be included in Visual Diary


20 2/08/10 Element 1
Interpret Design Brief
Inspiration Range development from a mood board How a mood board translates into design concept Assessment -Communications assignment due Tutorial
Tutorial Workshop: Mood Board created by students is to be translated into garment ideas/trend board (translating your mood into fashion)


21 09/08/10 Element 2
Develop Inspiration Boards
Tutorial Workshop- Students to observe competitors of Industry partner and complete Range Core/better/Best matrix – include in Visual diary


22 16/08/10 Element 3
Develop Story Board to meet design brief
Tutorial Workshop-


23 23/08/10 Tutorial Workshop-Visual Diary Workshop
Contextualised to design brief -Trends


24 30/08/10 Element 4
Present Design tools Tutorial Workshop-Visual Diary Workshop Contextualised to design brief-Colour


25 6/09/10 Element 5
Sell Design Concepts Tutorial Workshop-Visual Diary Workshop Contextualised to design brief- Fabrics


26 13/09/10 Holistic Overview
Mood Board/ Range Board/Theory Document/ Requirements
Holistic Workshop Assessment: Visual Diary Part B Due Tutorial


27 20/09/10 MID SEMESTER BREAK 2 WEEKS


20/9/10 – 4/10/11
28 4/11/10 Tutorial -Holistic workshop

29 11/11/10
Tutorial -Holistic workshop

 
30 18/10/10
Tutorial -Final Holistic Class workshop


31 25/10/10 Assessment – Class Presentation due Tutorial


32 1/11/10


Cup day holiday No Product Ranging Tutorials
33 8/11/10 …………..HOLISTIC PRESENTATION WEEK ……………
15/11/10 …………..TEACHER ASSESSMENT WEEK ……………………………………………………………………


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment will enable students to work in a group as well as individually. The assessed learning activities covered are

Assessment 1- Fashion Communications Evaluation -  This assignment is designed to develope students awareness of a range of fashion resources available through various mediums, Students are to select 4 mediums that could be used by a product developer when developing a seasonal range. Students are to describe features of each of these mediums and evaluate the information content in relation to industry requirements.

Assessment 2 - Visual Diary part B - Students are to work in groups, and the aim of this assessment is to finalize preparation and development for range concept design concept  via research, though completing the final developmental stages of a body of work capturing inspirational visuals that reflect all aspecst of ranged development of the forthcoming season directly in relation to the industry partner


Assessment Tasks

LMTFD4006A Interact and network with fashion industry participants
Assessment 3. Fashion Communications Evaluation 80%
Individual

Assessment 4: Visual Diary Part B 20%
Group


Product Ranging
Certificate IV Fashion and Textile Merchandising
LMTFD4006A Interact and network with fashion industry participants
Assessment 3: Fashion Communication Evaluation 80%
Individual Assessment

Aim: This assignment is designed to develop student’s awareness of a range of fashion resources available through various mediums.

Objective: Students are to select 4 different fashion industry communication mediums that could be used by a product range developer when developing a seasonal range. Students are to describe features of each of these mediums and evaluate the information content in relation to industry requirements.

Due Date: Week of 02/08/10
in Tutorial Class
800 word count (ex table)

Value: 80% individual assessment

Communication Mediums
Apply your understanding of the role and information needs of a Product Range developer in the process of range development. Tools used by Product Range Developer’s, are to include one of each of the below listed mediums.

Fashion Website (can include Online Stores, Brand Websites, Fashion Information websites)
Value: 15 %
1. Select one fashion website, include the website name, and list the information content of the website. What are particular information needs a product developer/ designer can gather from this website?
2. Include 2 visuals/images and/or information used within the website, and describe why these would be of use if you worked in product development.
3. Does the website communicate its design concepts effectively?

Fashion Blog
Value: 15 %
4. Select one Fashion Blog, include the blog website name, and list the information content of the website. What are the information needs a product developer/ designer can gather from this website?
5. Include 2 visuals/images used within the website, and describe why these would be of use if you worked in product development.
6. Give an example of a brand/company that you feel may use or be inspired by this blog, by the products that they offer.
7. Does the blog communicate its design concepts effectively?

Fashion Magazine
Value: 15 %
8. Select one Fashion Magazine, include the magazine name, list the information content of the magazine, Define the target market, and accessibility of the magazine,
9. Select some visuals/images and information used within the magazine, and describe why these would be of use if you worked in product development

Fashion Forecast Medium
Value: 15 %
10. Select one Fashion Forecast medium (magazine, website) , include the magazine/ website name, and list the information content of the forecast service.
11. Include a visual image of a forecast and explain if it is effectively communicated, and how it would be of use if you were in product development

Compare and Contrast 2 mediums
Value: 20 %

1. Complete a table of your findings. Select 2 mediums that you have described above and evaluate the quality of the information provided, how best could the various mediums be utilized in the following processes - forecasting, range development , presentation of fashion concepts, communication of ideas, styling development, colour development, include anything else you feel relevant to the role of product development.


Product Ranging
Certificate IV Fashion and Textile Merchandising
LMTFD4006a Interact and network with fashion industry Participants
Assessment 4: Visual Diary Part B 20%
Group Assessment
Aim: The aim of this assignment is to assist students to finalize preparation and development for range concept design via research, through completing the final developmental stages of a body of work capturing inspirational visuals that reflect all aspects of range development of the forthcoming season directly in relation to the industry partner.

Objective: Students are to collect sources of inspiration that are specifically related and directed towards their final range concept, as part of “what could have inspired the industry partner”. This is to be in the form of photos, postcards, catalogues, fabric swatches, magazine tears, coloured yarn and or textured materials, directly relating to the final themes. Sketches and notes inspired by the visual materials are to be a part of the diary.

Due Date: Week of 13/09/10 in Tutorial

Value: 20% Group Assessment

Part B
20 %

Contextualize the visual diary to the brief
Consolidate your research to reflect the brand and product that you are working with. Continue to collect inspiration on all levels.
Part B of the visual diary needs to encapsulate all areas of your final range development in the areas listed below. Ensure it is totally directed towards your final concept

Colour Observation
Value 5 %
In visual form display, How / where/ why your colour palette was/has developed .
Include relevant colour images/ inspiration/ forecasts/ swatches/ photographs/ developmental ideas.
Include images of colours that the brand has used in the season prior that you are developing

Fabrication
Value 5 %
Display visually -How /where/ why you come to the fabrics within your range, show evidence towards this. Include relevant swatches, images, photographs, textual references etc. Show Fabrication research on fabrics that the brand may be currently using or used in the previous season.

Graphics
Value 5 %
Show any graphic developments, and further development work, include Photos/ artwork / inspiration, any direction and final outcome towards your range in relation to the brand and target market. Show any graphics the brand may have used in their previous collection.

Silhouette /trend Research
Value 5 %
Include Specific silhouette direction, towards your final range. Where have the silhouettes been inspired by? Are they part of forecasts? Something you have seen instore etc, Include Images of the brands previous collections.





Assessment Matrix

Course Overview: Access Course Overview