Course Title: Develop and present design concepts within specific guidelines

Part B: Course Detail

Teaching Period: Term1 2010

Course Code: MKTG5779C

Course Title: Develop and present design concepts within specific guidelines

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising

Course Contact : Beverley Chambers

Course Contact Phone: +61 3 9925 9139

Course Contact Email:beverley.chambers@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Beverley Chambers
03 9925 9138
beverley.chambers@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Nil

Course Description

This unit covers the skills and knowledge for the development and presentation of fashion design concepts to the client within specified guidelines. 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD5010B Develop and present design concepts within specific guidelines

Element:

1.  Interpret design brief

Performance Criteria:

1.1Design brief is reviewed and details checked to ensure correct interpretation.
1.2Parameters of the project are established.
1.3Roles of design team members are clarified.

Element:

2.  Research fashion design trends

Performance Criteria:


2.1Fashion design trends are researched and relevant information relating to design project is obtained, including availability of materials.
2.2Workplace practices and previous projects are identified and assessed for relevance to project.

Element:

3.  Generate and select initial concepts

Performance Criteria:



3.1 Concepts are developed to identify range of possibilities.
3.2Range of storyboard themes is prepared related to fabrics and colours.
3.3Ideas are discussed and modified in consultation with other design team members.
3.4Appropriate concepts are selected for development in consultation with design team.

Element:

4.  Develop design concepts

Performance Criteria:



4.1Appropriate styles and trims or accessories are identified.
4.2Production feasibility is researched and confirmed.
4.3Artwork/drawings/specifications are prepared in appropriate format, including any additional documentation required.
4.4Design concepts are prepared for presentation according to agreed presentation strategy.

Element:

5.  Cost designs in conjunction with production area

Performance Criteria:



5.1All items and resources required for the designs are checked and confirmed.
5.2Accumulated time is calculated to ascertain labour cost.
5.3Material costs are obtained from relevant sources and compared, where necessary.
5.4Total design costs are calculated, which include labour, material and overhead cost estimates.
5.5Amendments or modifications to design are negotiated and agreed upon as required to ensure design is within budget.

Element:

6.  Present designs

Performance Criteria:



6.1Features and benefits of designs are presented in a manner that encourages acceptance.
6.2Client or workplace brief requirements are addressed in the presentation.
6.3Records are maintained and stored and documentation completed


Learning Outcomes


Students will learn aspects of:

Interpreting a design brief
Researching fashion design trends
Generating and selecting initial concepts
Developing design concepts
Costing designs in conjunction with production area
Presenting designs


Details of Learning Activities

Lectures, Guest Speakers, Workshops, DVD’s, Team Activities, Project with Industry Partner, Report Writing, Research, Design & Product Development.


Teaching Schedule

TEACHER ASSESSMENT
weekweek beginningFacilitatorsTimesTeaching format,venueTeaching segmentsAssessments / tasks due
staff meetings
01 FebRobyn Lyons
Beverley Chambers
Carmen Pricone
Paul Castro
Ian Fisher
9.30 – 3.30pmPresentations
Auditorium
Training rooms
Bldg 514
Project week
(refer to Project Week handout)

COUNTRY ROAD (Tues 2nd Feb 1.30pm)
SPORTSGIRL BRIEF(Wed 3rd Feb 10.00am)
TARGET BRIEF (Thurs 4th Feb 10.00am)
•Formalise groups
•Define company positions
•Select product brief
•Sign IP agreement
•Complete survey, 250 copies
•Identify tasks & responsibilities
•Issue the week to week
DESIGN BRIEF ASSIGNMENT OVERVIEW (Mon)
MARKET RESEARCH BRIEF OVERVIEW (Thurs)
18 FebField  workNo ClassesConduct Surveys Complete 250 surveys

YEP meeting RL, BC, CP, PC, IF. 11/2, 3-4pm
2  am
15 FebBeverley Chambers10:00 - 12:30Lecture
Auditorium
•Introduction to Product Development
•Assessments overview
•Strategic product planning
•Collate survey results using Excel database
•Data Collation
•Gantt chart in context to the industry brief
•Commence the visual diary for the group


 pm
Beverley Chambers
Carmen Pricone
Paul Castro
1:30 - 4:30Workshop
Training rooms
Bldg 514
WORKSHOP WITH YEP MENTORSDESIGN BRIEF SUMMARY STATEMENT, SURVEY QUESTIONS & POSITION DESCRIPTIONS DUE (Group 10%) Thurs 18th Feb at 1.00pm (submitted through DLS)

YEP meeting RL, BC, CP, PC, IF. 18/2, 3-4pm
3
am
22 FebBeverley Chambers10:00 - 12:30Lecture
Auditorium
Colour Management
•Brand signature recognition (colour)
•Core & accent colour recognition
•Colour management across categories & assortment
YEP meeting RL, BC, CP, PC. 26/2, 3-4pm
 pm
Beverley Chambers
Carmen Pricone
Paul Castro
1:30 - 4:30Workshop
Training rooms
Bldg 514
WORKSHOP WITH YEP MENTORSYEP meeting RL, BC, CP, PC. 26/2, 3-4pm
 4
am
 1 Mar
 Beverley Chambers
 10:00- 12:30
 Lecture
Auditorium
 •Trend Forecasting consistent with survey result(s) and Brand Position
•Generic competitor analysis
10-11am Forecasting presentation
Purple Bull Forecasting Agency
 Identify appropriate colour palates for the client (Industry Partner)
 pm 
 Beverley Chambers
Carmen Pricone
Paul Castro
 1:30 - 4:30
 Workshop
Training rooms
Bldg 514
 WORKSHOP WITH YEP MENTORS MARKET RESEARCH REPORT DUE (Group 20%) Thurs 4th March at 1.00pm (to be submitted online through DLS, with 1 hard copy for industry partners)

YEP meeting RL, BC, CP, PC. 12/3, 3-4pm
 5
am
 8 Mar
 Beverley Chambers
 10:00 - 12:30
 Lecture
Auditorium
 Team Leader meeting RL, BC, CP, PC
•Fabrication and sourcing consistent to retail strategy pricing
•Product accessories / trims applications
Patrick Snelling – Nano Technology
 •Identify appropriate fabrication for the client (industry partner)
•Which textiles?
oPrice
oDraft
oStyle applicability
oPerformance
oEstablish fabric tests
 pm 
 Beverley Chambers
Carmen Pricone
Paul Castro
 1:30 - 4:30
 Workshop
Training rooms
Bldg 514
 
WORKSHOP WITH YEP MENTORS
 YEP meeting RL, BC, CP, PC. 12/3, 3-4pm
 6 15 Mar
 Melbourne  Fashion week  - no classes
 Student involvement
 7
am
 22 Mar
 Beverley Chambers
 10:00 - 12:30
 Lecture
Auditorium
 Overview on the LMFF Business Breakfast & Seminar Day

SWOT Analysis Overview
The Importance of Strategic Business Planning
 Vision, Mission & Value Statements
What makes a good SWOT
How to write a SWOT
 pm
 Beverley Chambers
Carmen Pricone
Paul Castro
 1:30 - 4:30
 Workshop
Training rooms
Bldg 514
 Formal team meetings with mentor YEP meeting RL, BC, CP, PC. 19/3, 3-4pm
    Term Break 29 March – 5 April 2009 
 8
am
 5 April
 Beverley Chambers
 10:00 - 12:30
 Lecture
Auditorium
 Quality Assurance in the Product Development Process
•Gail Aumann (Myer)
•External speaker

Comparative Shopping
 Sustainability and the Fashion Industry
pm
 
 Beverley Chambers
Carmen Pricone
Paul Castro
 1:30 - 4:30
 Workshop
Training rooms
Bldg 514
 WORKSHOP WITH YEP MENTORS YEP meeting RL, BC, CP, PC. 23/4, 3-4pm
 9
am
 12 April
 Beverley Chambers
 10:00
-12:30
 Lecture/ Tutorials
Auditorium
 Product Development Project
•Trims, details & specs
 •Initial Feedback of Visual Diary
•Confirm SWOT content and direction
 pm 
 Beverley Chambers
Carmen Pricone
Paul Castro
 1:30 - 4:30
 Workshop
Training rooms
Bldg 514
 WORKSHOP WITH YEP MENTORS •SUBMIT VISUAL DIARY TO MENTOR FOR FEEDBACK DURING WORKSHOP

YEP meeting RL, BC, CP, PC. 23/4, 3-4pm
 10
am
 19 April
 Beverley Chambers
 10:00 - 12:30
 Lecture/ Tutorials
Auditorium
 Product Development Project
•Designing to a brief
•External Speaker
•(Thinking Outside the Box)
 
 pm  Beverley Chambers
Carmen Pricone
Paul Castro
 1:30-
4:30
 Workshop
Training rooms
Bldg 514
 WORKSHOP WITH YEP MENTORS YEP meeting RL, BC, CP, PC. 30/4, 3-4pm
 11
am
 26 April
 Beverley Chambers
 10:00 - 12:30
 Lecture/ Tutorials
Auditorium
 Production Planning
•DVD (Factory Production)
Sustainability and the Fashion Industry
 •Production Planning overview
•Production techniques
•Machinery
•Plant arrangement
 pm 
 Beverley Chambers
Carmen Pricone
Paul Castro
 1;30 - 4:30
 Workshop
Training rooms
Bldg 514
 WORKSHOP WITH YEP MENTORS 
YEP meeting RL, BC, CP, PC. 30/4, 3-4pm
 12
am
 3 May
 Beverley Chambers
 10:00 - 12:30
Lecture
Auditorium

 Production Planning
•DVD (Factory Production)
Sustainability and the Fashion Industry
 
 pm 
 Beverley Chambers
Carmen Pricone
Paul Castro
 1:30 - 4:30

 Workshop
Training rooms
Bldg 514
 Team Leaders meeting

WORKSHOP WITH YEP MENTORS
 DESIGN & TRIM DETAIL BOOKLET (Group 15%) [including production feasibility] due Thurs 6th May at 1.00pm


YEP meeting RL, BC, CP, PC. 14/5, 3-4pm
 13
am
 10 may
 Beverley Chambers
 10:00 - 12:30
 Lecture
Auditorium
 •Financial Computations
•External speaker (TBC)
oCash flow
oProfit & loss
oProjections
Margin analysis
 Costing your product consistent to the brand’s policy and the competitive market
 pm
 Beverley Chambers
Carmen Pricone
Paul Castro
 1:30 - 4:30
 Workshop
Training rooms
Bldg 514
 WORKSHOP WITH YEP MENTORS TEXTILE TESTING REPORT & CARE LABEL (Group 15%) due Thurs 13th May at 1.00pm (to be submitted online using DLS)



YEP meeting RL, BC, CP, PC. 21/5, 3-4pm
 14
am
 17 May
 Beverley Chambers 10:00 - 12:30
 Lecture
Auditorium
 Range Review
•Assortment planning
•Developing the range plan
•The role of Accessories
 
 pm  Beverley Chambers
Carmen Pricone
Paul Castro
  1:30 - 4:30 Workshop
Training rooms
Bldg 514
 WORKSHOP WITH YEP MENTORS VISUAL DIARY DUE Thurs 20th May at 1.00pm
(Group 10%, Peer 5% = 15%)




YEP meeting RL, BC, CP, PC. 28/5, 3-4pm
 15
am
 24 May
 Beverley Chambers 10:00 - 12:30
 Lecture
Auditorium
 •Branding in the 21st Century
•External speaker
•L’Oreal – Product Launch
External speaker

 Range review for presentation to industry
 pm  Beverley Chambers
Carmen Pricone
Paul Castro
 1:30 - 4:30
 Workshop
Training rooms
Bldg 514
 WORKSHOP WITH YEP MENTORS YEP meeting RL, BC, CP, PC. 4/6, 3-4pm
16

 31 May
Initial   Presentation to Industry
 
 17 7 June
 18
am
 5 July
 Beverley Chambers 10:00 - 12:30
 Lecture/ Tutorials
Auditorium
 Research Methodology
(Loraine Grant)
Report Book Overview
 
 pm  Beverley Chambers
Carmen Pricone
Paul Castro
 1:30 - 4:30
 Workshop
Training rooms
Bldg 514
 WORKSHOP WITH YEP MENTORS 
YEP meeting RL, BC, CP, PC. 25/6, 3-4pm
 19
am
 12 July
 Beverley Chambers
 10:00- 12:30
 Lecture/ Tutorials
Auditorium
 TEXTILE RESEARCH REPORT
•Assignment brief overview
 
 pm  Beverley Chambers
Carmen Pricone
Paul Castro
 1:30 - 4:30
 Workshop
Training rooms
Bldg 514
 WORKSHOP WITH YEP MENTORS 
YEP meeting RL, BC, CP, PC. 25/6, 3-4pm
 20
am
 19  July
 Beverley Chambers
 10:00 - 12:30
 Lecture/ Tutorials
Auditorium
 Working on Textile Research Report 
 pm  Beverley Chambers
Carmen Pricone
Paul Castro
 1:30 - 4:30
 Workshop
Training rooms
Bldg 514
 WORKSHOP WITH YEP MENTORS 
YEP meeting RL, BC, CP, PC. 25/6, 3-4pm
 21
am
 26 July
 Beverley Chambers
 10:00 - 12:30
 Lecture/ Tutorials
Auditorium
 Working on Textile Research Report TEXTILE RESEARCH PLAN [not YEP project] (individual 10%) DUE Thurs 29th July 1.00pm to mentor.
 pm  Beverley Chambers
Carmen Pricone
Paul Castro
 1:30 - 4:30
 Workshop
Training rooms
Bldg 514
 WORKSHOP WITH YEP MENTORS YEP meeting RL, BC, CP, PC. 30/7, 3-4pm
 22 2 Aug
 Beverley Chambers
Carmen Pricone
Paul Castro
  Group presentations
 Working on Textile Research Report YEP meeting RL, BC, CP, PC. 30/7, 3-4pm
 23
 9 Aug
 Beverley Chambers
Carmen Pricone
Paul Castro
  Presentation Skills
•How to give an impactful presentation

 YEP meeting RL, BC, CP, PC. 13/8, 3-4pm
 24 16 Aug
 Beverley Chambers
Carmen Pricone
Paul Castro
   Working on Textile Research Report PRODUCTION PACK DUE (Group 20%) Thurs 19th Aug at 1.00pm (submit online through DLS)

YEP meeting RL, BC, CP, PC. 20/8, 3-4pm
 25 23 Aug
 Beverley Chambers
Carmen Pricone
Paul Castro
   Working on Textile Research Report STRATEGIC MARKING PLAN DUE (Group 30%) 26th Aug at 1.00pm (submit online through DLS)

YEP meeting RL, BC, CP, PC. 27/8, 3-4pm
 26 30 Aug
 

   FINAL PRESENTATIONS
 FINAL REPORT BOOK, MOOD & RANGE BOARDS, SUPPLEMENTARY BOARDS & ORAL
at final presentation, date TBC (Group 40%)
 27 6 Sep
 
   FINAL PRESENTATIONS
 
 28 13 Sep
    TEACHER ASSESSMENT
 WEEK
      TERM BREAK
 20 SEP -  1 OCT
       


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Design Brief Summary Statement, Survey Questions & Position Descriptions
Design & Trim Booklet
Visual Diary
Spec Pack, Bill of Materials & Costing sheets
Final Report Book, Mood & Range Boards, Supplementary Boards & Oral presentation


Assessment Tasks

  1. Market Research Report (20%)
  2. Textile testing Report & Care Label (15%)
  3. Initial Presentation (15%)
  4. Production Pack (20%)
  5. Strategic Marketing Plan (30%)


Assessment Matrix

Course Overview: Access Course Overview