Course Title: Develop and present design concepts within specific guidelines

Part B: Course Detail

Teaching Period: Term1 2011

Course Code: MKTG5779C

Course Title: Develop and present design concepts within specific guidelines

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising

Course Contact : Beverley Chambers

Course Contact Phone: +61 3 9925 9139

Course Contact Email:beverley.chambers@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Nil

Course Description

This unit covers the skills and knowledge for the development and presentation of fashion design concepts to the client within specified guidelines. 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD5010B Develop and present design concepts within specific guidelines

Element:

1.  Interpret design brief

Performance Criteria:

1.1 Design brief is reviewed and details checked to ensure correct interpretation.
1.2 Parameters of the project are established.
1.3 Roles of design team members are clarified.

Element:

2.  Research fashion design trends

Performance Criteria:

2.1 Fashion design trends are researched and relevant information relating to design project is obtained, including availability of materials.
2.2 Workplace practices and previous projects are identified and assessed for relevance to project.

Element:

3.  Generate and select initial concepts

Performance Criteria:

3.1 Concepts are developed to identify range of possibilities.
3.2 Range of storyboard themes is prepared related to fabrics and colours.
3.3 Ideas are discussed and modified in consultation with other design team members.
3.4 Appropriate concepts are selected for development in consultation with design team

Element:

4.  Develop design concepts

Performance Criteria:

4.1 Appropriate styles and trims or accessories are identified.
4.2 Production feasibility is researched and confirmed.
4.3 Artwork/drawings/specifications are prepared in appropriate format, including any additional documentation required.
4.4 Design concepts are prepared for presentation according to agreed presentation strategy.

Element:

5.  Cost designs in conjunction with production area

Performance Criteria:



5.1 All items and resources required for the designs are checked and confirmed.
5.2 Accumulated time is calculated to ascertain labour cost.
5.3 Material costs are obtained from relevant sources and compared, where necessary.
5.4 Total design costs are calculated, which include labour, material and overhead cost estimates.
5.5 Amendments or modifications to design are negotiated and agreed upon as required to ensure design is within budget.

Element:

6.  Present designs

Performance Criteria:

6.1 Features and benefits of designs are presented in a manner that encourages acceptance.
6.2 Client or workplace brief requirements are addressed in the presentation.
6.3 Records are maintained and stored and documentation completed


Learning Outcomes


Students will learn aspects of:

Interpreting a design brief
Researching fashion design trends
Generating and selecting initial concepts
Developing design concepts
Costing designs in conjunction with production area
Presenting designs


Details of Learning Activities

Lectures, Guest Speakers, Workshops, DVD’s, Team Activities, Project with Industry Partner, Report Writing, Research, Design & Product Development.


Teaching Schedule

Week Facilitator (s)               Teaching                         format, venue   Teaching segments            Assessments   Tasks due                                                                                                                                             Staff meetings                
   0

Robyn Lyons
Beverley Chambers
Angelo Pantalone
Ian Fisher
Grazia Tarquinio


Presentations
Auditorium
Training rooms

Bldg 514

Project week
(refer to Project Week handout)                                      

COUNTRY ROAD BRIEF SPORTSGIRL BRIEF
SPOTLIGHT BRIEF
TARGET BRIEF
• Formalise groups
• Define company positions
• Select product brief
• Sign IP agreement
• Complete survey, 250 copies
• Identify tasks & responsibilities
• Issue the week to week
DESIGN BRIEF ASSIGNMENT OVERVIEW
MARKET RESEARCH BRIEF OVERVIEW                                 

   1 Field Work  conduct surveyNo formal classes all weekComplete 250 surveys

YEP meeting RL, AP ,BC, IF,GT.
  2

 

 

 

Beverley Chambers
Angelo Pantalone
Ian Fisher
Grazia Tarquinio

 Lecture
Auditorium

 

 

Workshop
Training rooms
Bldg 514

 • Introduction to Product Development
• Assessments overview
• Strategic product planning

WORKSHOP WITH YEP MENTORS

 • Collate survey results using Excel database
• Data Collation
• Gantt chart in context to the industry brief
• Commence the visual diary for the group

DESIGN BRIEF SUMMARY STATEMENT, SURVEY QUESTIONS & POSITION DESCRIPTIONS DUE (Group 10%) submitted through DLS)
 YEP meeting RL, AP ,BC, IF,GT.
 3

 

 

 

Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio


 Lecture
Auditorium

 

Workshop
Training rooms
Bldg 514

 Colour Management
• Brand signature recognition (colour)
• Core & accent colour recognition
• Colour management across categories & assortment

WORKSHOP WITH YEP MENTORS

  YEP meeting RL, AP ,BC, IF,GT.
 4

 

 

 

Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio

 Lecture
Auditorium



Workshop
Training rooms
Bldg 514

 • Trend Forecasting consistent with survey result(s) and Brand Position
• Generic competitor analysis
10-11am Forecasting presentation
Purple Bull Forecasting Agency

WORKSHOP WITH YEP MENTORS

 Identify appropriate colour palates for the client (Industry Partner)

MARKET RESEARCH REPORT DUE (Group 20%)  (to be submitted online through DLS, with 1 hard copy for industry partners)
 YEP meeting RL, AP ,BC, IF,GT.
 5

 

 

Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio

 Lecture
Auditorium



Workshop
Training rooms
Bldg 514

 Team Leader meeting RL, BC, AP,IF
• Fabrication and sourcing consistent to retail strategy pricing
• Product accessories / trims applications


WORKSHOP WITH YEP MENTORS

 

 • Identify appropriate fabrication for the client (industry partner)
• Which textiles?
o Price
o Draft
o Style applicability
o Performance
o Establish fabric tests
 YEP meeting RL, AP ,BC, IF,GT.
 6 
  Melbourne Fashion Week
   Student Involvement
  
 7

 Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio

 Lecture
Auditorium



Workshop
Training rooms
Bldg 514

 Overview on the LMFF     Business Breakfast & Seminar Day

WORKSHOP WITH YEP MENTORS

 Vision, Mission & Value Statements
What makes a good SWOT
How to write a SWOT
 YEP meeting RL, AP ,BC, IF,GT.
 8 Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio
 Lecture
Auditorium



Workshop
Training rooms
Bldg 514

 Sustainability and the Fashion Industry
 Is cotton a sustainable fibre?
 What effect does clothing production have on people and planet?
SWOT Analysis Overview
The Importance of Strategic Business Planning

WORKSHOP WITH YEP MENTORS

 
Sustainability and the Fashion Industry
 YEP meeting RL, AP ,BC, IF,GT.
 9 Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio
 Lecture
Auditorium



Workshop
Training rooms
Bldg 514

 Quality Assurance in the Product Development Process
• Gail Aumann (Myer)
• External speaker
Comparative Shopping

WORKSHOP WITH YEP MENTORS

 • Initial Feedback of Visual Diary
• Confirm SWOT content and direction


• SUBMIT VISUAL DIARY TO MENTOR FOR FEEDBACK DURING WORKSHOP

 YEP meeting RL, AP ,BC, IF,GT.
 10 Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio
 Lecture
Auditorium



Workshop
Training rooms
Bldg 514

 Product Development Overview
 Designing to a brief
 Range planning

WORKSHOP WITH YEP MENTORS

  YEP meeting RL, AP ,BC, IF,GT
 11 Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio
 Lecture
Auditorium



Workshop
Training rooms
Bldg 514

 Thinking Outside the Box
• External Speaker
• Elizabeth Kasell

WORKSHOP WITH YEP MENTORS

  YEP meeting RL, AP ,BC, IF,GT
 12 Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio
 Lecture
Auditorium



Workshop
Training rooms
Bldg 514

 
Production Planning
• DVD (Factory Production)

WORKSHOP WITH YEP MENTORS

 DESIGN & TRIM DETAIL BOOKLET (Group 15%) [including production feasibility] due Thurs  YEP meeting RL, AP ,BC, IF,GT
 13 Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio
 Lecture
Auditorium



Workshop
Training rooms
Bldg 514

 • Financial Computations
• External speaker (TBC)
o Cash flow
o Profit & loss
o Projections
Margin analysis

WORKSHOP WITH YEP MENTORS

 Costing your product consistent to the brand’s policy and the competitive market

TEXTILE TESTING REPORT & CARE LABEL (Group 15%) due (to be submitted online using DLS)
 YEP meeting RL, AP ,BC, IF,GT
 14 Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio
 Lecture
Auditorium



Workshop
Training rooms
Bldg 514

 Range Review
• Assortment planning
• Developing the range plan
• The role of Accessories

WORKSHOP WITH YEP MENTORS

 VISUAL DIARY DUE  at 1.00pm
(Group 10%, Peer 5% = 15%)
 YEP meeting RL, AP ,BC, IF,GT
 15 Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio
 Lecture
Auditorium



Workshop
Training rooms
Bldg 514

 • Branding in the 21st Century
• External speaker
• L’Oreal – Product Launch
External speaker

WORKSHOP WITH YEP MENTORS

 Range review for presentation to industry YEP meeting RL, AP ,BC, IF,GT
 16

Robyn Lyons

Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio

  INITIAL PRESENTATION TO INDUSTRY Confirm new collection for industry partners
• Book rooms for the presentations
INITIAL PRESENTATION (Group 15%)
 
 17  

 TEACHER ASSESSMENT  

                     WEEK
          No classes

 SPEC PACK, BILL OF MATERIALS & COSTING SHEETS DUE (Individual 20%)
at 1.00pm (submit online through DLS)
 
 18

 

Loriane Grant

 

Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio

 Lecture
Auditorium



Workshop
Training rooms
Bldg 514

 Research Methodology
(Loraine Grant)
Report Book Overview

WORKSHOP WITH YEP MENTORS

  YEP meeting RL, AP ,BC, IF,GT
 19 Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio
 Lecture
Auditorium



Workshop
Training rooms
Bldg 514

 TEXTILE RESEARCH REPORT
• Assignment brief overview

Team Leaders meeting

WORKSHOP WITH YEP MENTORS

  YEP meeting RL, AP ,BC, IF,GT
 20

 

Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio

 Workshop
Training rooms
Bldg 514

 Working on Textile Research Report

WORKSHOP WITH YEP MENTORS

  YEP meeting RL, AP ,BC, IF,GT
 21 Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio
 
Workshop
Training rooms
Bldg 514
 Working on Textile Research Report

WORKSHOP WITH YEP MENTORS
  YEP meeting RL, AP ,BC, IF,GT
 22 Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio
 Workshop
Training rooms
Bldg 514
 Working on Textile Research Report

WORKSHOP WITH YEP MENTORS
  YEP meeting RL, AP ,BC, IF,GT
 23

 Beverley Chambers


Angelo Pantalone
Ian Fisher

Grazia Tarquinio

 

Workshop
Training rooms
Bldg 514

 Presentation Skills
• How to give an impactful presentation

WORKSHOP WITH YEP MENTORS

  YEP meeting RL, AP ,BC, IF,GT
 24 Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio
 Workshop
Training rooms
Bldg 514
 
Working on Textile Research Report

WORKSHOP WITH YEP MENTORS
 PRODUCTION PACK DUE (Group 20%) Thurs at 1.00pm (submit online through DLS) YEP meeting RL, AP ,BC, IF,GT
 25   Working on Textile Research Report

WORKSHOP WITH YEP MENTORS
 STRATEGIC MARKING PLAN DUE (Group 30%) 26th Aug at 1.00pm (submit online through DLS) YEP meeting RL, AP ,BC, IF,GT
 26

Robyn Lyons 

Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio

  FINAL PRESENTATIONS FINAL REPORT BOOK, MOOD & RANGE BOARDS, SUPPLEMENTARY BOARDS & ORAL
at final presentation, date TBC (Group 40%)
 
 27

 Robyn Lyons

Beverley Chambers
Angelo Pantalone
Ian Fisher

Grazia Tarquinio

  FINAL PRESENTATIONS FINAL REPORT BOOK, MOOD & RANGE BOARDS, SUPPLEMENTARY BOARDS & ORAL
at final presentation, date TBC (Group 40%)
 
 28     
 29     


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Design Brief Summary Statement, Survey Questions & Position Descriptions
Design & Trim Booklet
Visual Diary
Spec Pack, Bill of Materials & Costing sheets
Final Report Book, Mood & Range Boards, Supplementary Boards & Oral presentation


Assessment Tasks

1. Market Research Report (20%)
2. Textile testing Report & Care Label (15%)
3. Initial Presentation (15%)
4. Production Pack (20%)
5. Strategic Marketing Plan (30%)


Assessment Matrix

Course Overview: Access Course Overview