Course Title: Develop and present design concepts within specific guidelines
Part B: Course Detail
Teaching Period: Term1 2011
Course Code: MKTG5779C
Course Title: Develop and present design concepts within specific guidelines
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising
Course Contact : Beverley Chambers
Course Contact Phone: +61 3 9925 9139
Course Contact Email:beverley.chambers@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
Nil
Course Description
This unit covers the skills and knowledge for the development and presentation of fashion design concepts to the client within specified guidelines.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTFD5010B Develop and present design concepts within specific guidelines |
Element: |
1. Interpret design brief |
Performance Criteria: |
1.1 Design brief is reviewed and details checked to ensure correct interpretation. |
Element: |
2. Research fashion design trends |
Performance Criteria: |
2.1 Fashion design trends are researched and relevant information relating to design project is obtained, including availability of materials. |
Element: |
3. Generate and select initial concepts |
Performance Criteria: |
3.1 Concepts are developed to identify range of possibilities. |
Element: |
4. Develop design concepts |
Performance Criteria: |
4.1 Appropriate styles and trims or accessories are identified. |
Element: |
5. Cost designs in conjunction with production area |
Performance Criteria: |
|
Element: |
6. Present designs |
Performance Criteria: |
6.1 Features and benefits of designs are presented in a manner that encourages acceptance. |
Learning Outcomes
Students will learn aspects of:
Interpreting a design brief
Researching fashion design trends
Generating and selecting initial concepts
Developing design concepts
Costing designs in conjunction with production area
Presenting designs
Details of Learning Activities
Lectures, Guest Speakers, Workshops, DVD’s, Team Activities, Project with Industry Partner, Report Writing, Research, Design & Product Development.
Teaching Schedule
Week | Facilitator (s) | Teaching format, venue | Teaching segments | Assessments Tasks due | Staff meetings |
0 |
Robyn Lyons |
Presentations Bldg 514 |
Project week (refer to Project Week handout) COUNTRY ROAD BRIEF SPORTSGIRL BRIEF SPOTLIGHT BRIEF TARGET BRIEF |
• Formalise groups • Define company positions • Select product brief • Sign IP agreement • Complete survey, 250 copies • Identify tasks & responsibilities • Issue the week to week DESIGN BRIEF ASSIGNMENT OVERVIEW MARKET RESEARCH BRIEF OVERVIEW |
|
1 | Field Work conduct survey | No formal classes all week | Complete 250 surveys |
YEP meeting RL, AP ,BC, IF,GT. | |
2 |
Beverley Chambers |
Lecture
Workshop |
• Introduction to Product Development WORKSHOP WITH YEP MENTORS |
• Collate survey results using Excel database • Data Collation • Gantt chart in context to the industry brief • Commence the visual diary for the group DESIGN BRIEF SUMMARY STATEMENT, SURVEY QUESTIONS & POSITION DESCRIPTIONS DUE (Group 10%) submitted through DLS) |
YEP meeting RL, AP ,BC, IF,GT. |
3 |
Beverley Chambers Grazia Tarquinio |
Lecture
Workshop |
Colour Management WORKSHOP WITH YEP MENTORS |
YEP meeting RL, AP ,BC, IF,GT. | |
4 |
Beverley Chambers Grazia Tarquinio |
Lecture Auditorium Workshop Training rooms Bldg 514 |
• Trend Forecasting consistent with survey result(s) and Brand Position WORKSHOP WITH YEP MENTORS |
Identify appropriate colour palates for the client (Industry Partner) MARKET RESEARCH REPORT DUE (Group 20%) (to be submitted online through DLS, with 1 hard copy for industry partners) |
YEP meeting RL, AP ,BC, IF,GT. |
5 |
Beverley Chambers Grazia Tarquinio |
Lecture Auditorium Workshop Training rooms Bldg 514 |
Team Leader meeting RL, BC, AP,IF
|
• Identify appropriate fabrication for the client (industry partner) • Which textiles? o Price o Draft o Style applicability o Performance o Establish fabric tests |
YEP meeting RL, AP ,BC, IF,GT. |
6 | |
Melbourne Fashion Week Student Involvement |
|||
7 | Beverley Chambers |
Lecture Auditorium Workshop Training rooms Bldg 514 |
Overview on the LMFF Business Breakfast & Seminar Day WORKSHOP WITH YEP MENTORS |
Vision, Mission & Value Statements What makes a good SWOT How to write a SWOT |
YEP meeting RL, AP ,BC, IF,GT. |
8 | Beverley Chambers Angelo Pantalone Ian Fisher Grazia Tarquinio |
Lecture Auditorium Workshop Training rooms Bldg 514 |
Sustainability and the Fashion Industry WORKSHOP WITH YEP MENTORS |
Sustainability and the Fashion Industry |
YEP meeting RL, AP ,BC, IF,GT. |
9 | Beverley Chambers Angelo Pantalone Ian Fisher Grazia Tarquinio |
Lecture Auditorium Workshop Training rooms Bldg 514 |
Quality Assurance in the Product Development Process WORKSHOP WITH YEP MENTORS |
• Initial Feedback of Visual Diary
|
YEP meeting RL, AP ,BC, IF,GT. |
10 | Beverley Chambers Angelo Pantalone Ian Fisher Grazia Tarquinio |
Lecture Auditorium Workshop Training rooms Bldg 514 |
Product Development Overview WORKSHOP WITH YEP MENTORS |
YEP meeting RL, AP ,BC, IF,GT | |
11 | Beverley Chambers Angelo Pantalone Ian Fisher Grazia Tarquinio |
Lecture Auditorium Workshop Training rooms Bldg 514 |
Thinking Outside the Box WORKSHOP WITH YEP MENTORS |
YEP meeting RL, AP ,BC, IF,GT | |
12 | Beverley Chambers Angelo Pantalone Ian Fisher Grazia Tarquinio |
Lecture Auditorium Workshop Training rooms Bldg 514 |
WORKSHOP WITH YEP MENTORS |
DESIGN & TRIM DETAIL BOOKLET (Group 15%) [including production feasibility] due Thurs | YEP meeting RL, AP ,BC, IF,GT |
13 | Beverley Chambers Angelo Pantalone Ian Fisher Grazia Tarquinio |
Lecture Auditorium Workshop Training rooms Bldg 514 |
• Financial Computations WORKSHOP WITH YEP MENTORS |
Costing your product consistent to the brand’s policy and the competitive market TEXTILE TESTING REPORT & CARE LABEL (Group 15%) due (to be submitted online using DLS) |
YEP meeting RL, AP ,BC, IF,GT |
14 | Beverley Chambers Angelo Pantalone Ian Fisher Grazia Tarquinio |
Lecture Auditorium Workshop Training rooms Bldg 514 |
Range Review WORKSHOP WITH YEP MENTORS |
VISUAL DIARY DUE at 1.00pm (Group 10%, Peer 5% = 15%) |
YEP meeting RL, AP ,BC, IF,GT |
15 | Beverley Chambers Angelo Pantalone Ian Fisher Grazia Tarquinio |
Lecture Auditorium Workshop Training rooms Bldg 514 |
• Branding in the 21st Century WORKSHOP WITH YEP MENTORS |
Range review for presentation to industry | YEP meeting RL, AP ,BC, IF,GT |
16 |
Robyn Lyons Beverley Chambers |
INITIAL PRESENTATION TO INDUSTRY | Confirm new collection for industry partners • Book rooms for the presentations INITIAL PRESENTATION (Group 15%) |
||
17 |
TEACHER ASSESSMENT WEEK |
SPEC PACK, BILL OF MATERIALS & COSTING SHEETS DUE (Individual 20%) at 1.00pm (submit online through DLS) |
|||
18 |
Loriane Grant
Beverley Chambers |
Lecture Auditorium Workshop Training rooms Bldg 514 |
Research Methodology WORKSHOP WITH YEP MENTORS |
YEP meeting RL, AP ,BC, IF,GT | |
19 | Beverley Chambers Angelo Pantalone Ian Fisher Grazia Tarquinio |
Lecture Auditorium Workshop Training rooms Bldg 514 |
TEXTILE RESEARCH REPORT Team Leaders meeting |
YEP meeting RL, AP ,BC, IF,GT | |
20 |
Beverley Chambers |
Workshop Training rooms Bldg 514 |
Working on Textile Research Report WORKSHOP WITH YEP MENTORS |
YEP meeting RL, AP ,BC, IF,GT | |
21 | Beverley Chambers Angelo Pantalone Ian Fisher Grazia Tarquinio |
Workshop Training rooms Bldg 514 |
Working on Textile Research Report WORKSHOP WITH YEP MENTORS |
YEP meeting RL, AP ,BC, IF,GT | |
22 | Beverley Chambers Angelo Pantalone Ian Fisher Grazia Tarquinio |
Workshop Training rooms Bldg 514 |
Working on Textile Research Report WORKSHOP WITH YEP MENTORS |
YEP meeting RL, AP ,BC, IF,GT | |
23 |
Beverley Chambers
|
Workshop |
Presentation Skills WORKSHOP WITH YEP MENTORS |
YEP meeting RL, AP ,BC, IF,GT | |
24 | Beverley Chambers Angelo Pantalone Ian Fisher Grazia Tarquinio |
Workshop Training rooms Bldg 514 |
Working on Textile Research Report WORKSHOP WITH YEP MENTORS |
PRODUCTION PACK DUE (Group 20%) Thurs at 1.00pm (submit online through DLS) | YEP meeting RL, AP ,BC, IF,GT |
25 | Working on Textile Research Report WORKSHOP WITH YEP MENTORS |
STRATEGIC MARKING PLAN DUE (Group 30%) 26th Aug at 1.00pm (submit online through DLS) | YEP meeting RL, AP ,BC, IF,GT | ||
26 |
Robyn Lyons Beverley Chambers |
FINAL PRESENTATIONS | FINAL REPORT BOOK, MOOD & RANGE BOARDS, SUPPLEMENTARY BOARDS & ORAL at final presentation, date TBC (Group 40%) |
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27 |
Robyn Lyons Beverley Chambers |
FINAL PRESENTATIONS | FINAL REPORT BOOK, MOOD & RANGE BOARDS, SUPPLEMENTARY BOARDS & ORAL at final presentation, date TBC (Group 40%) |
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28 | |||||
29 |
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Design Brief Summary Statement, Survey Questions & Position Descriptions
Design & Trim Booklet
Visual Diary
Spec Pack, Bill of Materials & Costing sheets
Final Report Book, Mood & Range Boards, Supplementary Boards & Oral presentation
Assessment Tasks
1. Market Research Report (20%)
2. Textile testing Report & Care Label (15%)
3. Initial Presentation (15%)
4. Production Pack (20%)
5. Strategic Marketing Plan (30%)
Assessment Matrix
Course Overview: Access Course Overview