Course Title: Analyse fashion industry textiles to guide commercial development

Part B: Course Detail

Teaching Period: Term2 2010

Course Code: MKTG5783C

Course Title: Analyse fashion industry textiles to guide commercial development

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising

Course Contact : Robyn Lyons

Course Contact Phone: +61 3 9925 9118

Course Contact Email:robyn.lyons@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Beverley Chambers
99259138
beverley.chambers@rmit.edu.au

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Nil

Course Description

This unit covers the range of skills and knowledge to effectively research and analyse textiles used in the fashion and clothing industries and make recommendations to guide the commercial development of fashion products.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	LMTFD6009B Analyse fashion industry textiles to guide commercial development
Element:	1.  Establish research criteria
Performance Criteria:	1.1 Research objectives are established. 1.2 Criteria for research are established. 1.3 Research plan is developed.
Element:	2.  Research textiles used in fashion products
Performance Criteria:	2.1Textiles used in fashion products are researched to determine properties, qualities , aesthetic and performance characteristics . 2.2 New and emerging textiles and textile processing techniques are investigated. 2.3Global and domestic trends in use of textiles for fashion products are researched. 2.4A range of routine and non-routine tests is used to gather data on textiles.
Element:	3.  Research fashion products
Performance Criteria:	3.1 Fashion products or uses incorporating researched textiles are identified. 3.2Quality and performance characteristics of a sample range of partially completed or finished fashion products are researched. 3.3Factors influencing quality of fashion products are identified. 3.4Product faults are identified and examined. 3.5Global and domestic implications for use of fashion products are researched. 3.6A range of routine and non-routine tests is used to gather data on fashion product quality.
Element:	4.  Analyse findings
Performance Criteria:	4.1Research findings are analysed and prioritised according to significance. 4.2Findings are analysed against research objectives and criteria. 4.3Methodology is reviewed to identify any potential influences on findings. 4.4Findings are analysed to establish ability contribute to commercial developments. 4.5 Findings with most potential are selected for further review.
Element:	5.  Make recommendations
Performance Criteria:	5.1Features and benefits of selected findings are analysed. 5.2Disadvantages or risks associated with selected findings are analysed. 5.3Recommendations are made on how findings are used for commercial gain.
Element:	6.  Prepare reports and presentations
Performance Criteria:	6.1Report on research findings and recommendations is developed. 6.2Data is checked for accuracy and relevance, when required. 6.3Reports and presentations are prepared.

Learning Outcomes

At the end of this unit,students will have an understanding and knowledge of:

Establishing research criteria
Researching of textiles used in fashion products
Researching offashion products
Analysation of the findings
Make recommendations
Preparing reports and presentations

Details of Learning Activities

Workshops
Group work
presentations

Teaching Schedule

Week                                           Topic
218/07/10•Introduction to Assignment Brief  Textiles – Sustainability, New & Emerging Textiles, Smart & Performance Fabrics•PowerPoint Presentation •Patrick Snelling

2215/07/10•Research Methodology – Loraine Grant   •Library & Research – Clive Sketchy
                                                                                                   •Project Aim & Overview
                                                                                                   •Mentor allocation

2322/07/10   FASHION BRANDING WORKSHOP  9:00pm to 1:30pm  Kate Vandermeer


2429/07/10•Supervisory workshop•

255/08/10FASHION BRANDING WORKSHOP 9:00pm to 1:30pm•Kate Vandermeer

2612/08/10•Research Plan Submission (9:00am)•Individual Session with Supervisor to discuss Research Plan•

2719/08/10•Supervisory workshop•

2826/08/10•SPORTSGIRL FINAL PRESENTATION•No formal classes

292/09/10•TARGET & COUNTRY ROAD PRESENTATION•No formal classes

309/09/10•Supervisory workshop

3113/09/10•Individual Session with Supervisor to discuss research to date•

3220/09/10SPRING HOLIDAY

3327/09/10

347/10/10•FASHION BRANDING WORKSHOP  •9:00pm to 1:30pm •Kate Vandermeer

3514/10/10•Individual Session with Supervisor to discuss research to date•

3621/10/10•FASHION BRANDING WORKSHOP •9:00pm to 1:30pm •Kate Vandermeer
 
3729/10/10•RESEARCH REPORT SUBMISSION•

381/11/10 Student assessment week

398/11/10 Teacher assessment week

Learning Resources

Prescribed Texts

References

Other Resources

Overview of Assessment

1.DESIGN BRIEF SUMMARY STATEMENT, SURVEY QUESTIONS & POSITION DESCRIPTIONS
2. MARKET RESEARCH REPORT
3.DESIGN & TRIM DETAIL BOOKLET
4.TEXTILE TESTING REPORT & CARE LABEL
5.VISUAL DIARY
6.INITIAL PRESENTATION
7.SPEC PACK, BILL OF MATERIALS & COSTING SHEETS DUE
8.TEXTILE RESEARCH PLAN
9.PRODUCTION PACK DUE
10.STRATEGIC MARKING PLAN DUE
11.FINAL REPORT BOOK, MOOD & RANGE BOARDS, SUPPLEMENTARY BOARDS & ORAL at final presentation,

Assessment Tasks

Textile Research plan (15%)
Production Pack -Excel spreadsheet communicating the required changes to sample garment and a visual of those changes
Strategic Marketing plan (30%)

Assessment Matrix

Course Overview: Access Course Overview