Course Title: Analyse fashion industry textiles to guide commercial development

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: MKTG5783C

Course Title: Analyse fashion industry textiles to guide commercial development

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising

Course Contact : Robyn Lyons

Course Contact Phone: +61 3 9925 9118

Course Contact Email:robyn.lyons@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Nil

Course Description

This unit covers the range of skills and knowledge to effectively research and analyse textiles used in the fashion and clothing industries and make recommendations to guide the commercial development of fashion products.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD6009B Analyse fashion industry textiles to guide commercial development

Element:

1.  Establish research criteria

Performance Criteria:

1.1 Research objectives are established.
1.2 Criteria for research are established.
1.3 Research plan is developed

Element:

2.  Research textiles used in fashion products

Performance Criteria:

2.1 Textiles used in fashion products are researched to determine properties, qualities , aesthetic and performance characteristics .
2.2 New and emerging textiles and textile processing techniques are investigated.
2.3 Global and domestic trends in use of textiles for fashion products are researched.
2.4 A range of routine and non-routine tests is used to gather data on textiles.

Element:

3.  Research fashion products

Performance Criteria:

3.1 Fashion products or uses incorporating researched textiles are identified.
3.2 Quality and performance characteristics of a sample range of partially completed or finished fashion products are researched.
3.3 Factors influencing quality of fashion products are identified.
3.4 Product faults are identified and examined.
3.5 Global and domestic implications for use of fashion products are researched.
3.6 A range of routine and non-routine tests is used to gather data on fashion product quality.

Element:

4.  Analyse findings

Performance Criteria:

4.1 Research findings are analysed and prioritised according to significance.
4.2 Findings are analysed against research objectives and criteria.
4.3 Methodology is reviewed to identify any potential influences on findings.
4.4 Findings are analysed to establish ability contribute to commercial developments.
4.5 Findings with most potential are selected for further review.

Element:

5.  Make recommendations

Performance Criteria:

5.1 Features and benefits of selected findings are analysed.
5.2 Disadvantages or risks associated with selected findings are analysed.
5.3 Recommendations are made on how findings are used for commercial gain.

Element:

6.  Prepare reports and presentations

Performance Criteria:

6.1 Report on research findings and recommendations is developed.
6.2 Data is checked for accuracy and relevance, when required.
6.3 Reports and presentations are prepared.

Learning Outcomes


At the end of this unit,students will have an understanding and knowledge of:

Establishing research criteria
Researching of textiles used in fashion products
Researching offashion products
Analysation of the findings
Make recommendations
Preparing reports and presentations


Details of Learning Activities

Workshops
Group work
presentations


Teaching Schedule

Week No                                                          Topic                                                                                                                                                                                                                                         Method

21                                                 • Introduction to Assignment Brief Textiles – Sustainability, New & Emerging Textiles, Smart & Performance Fabrics                                             • PowerPoint Presentation

22                                                  • Research Methodology – Loraine Grant • Library & Research – Clive Sketchy
                                                      • Project Aim & Overview
                                                      • Mentor allocation

23                                                  FASHION BRANDING WORKSHOP

24                                                 • Supervisory workshop •

25                                                 FASHION BRANDING WORKSHOP

26                                                • Research Plan Submission (9:00am)• Individual Session with Supervisor to discuss Research Plan •

27                                                • Supervisory workshop •

28                                               • SPORTSGIRL FINAL PRESENTATION • No formal classes

29                                                 • TARGET ,SPOTLIGHT & COUNTRY ROAD PRESENTATION • No formal classes

30                                                 • Supervisory workshop

31                                                 • Individual Session with Supervisor to discuss research to date •

32                                                            SPRING HOLIDAY

33                                                            SPRING HOLIDAY

34 7                                              • FASHION BRANDING WORKSHOP

35                                                  • Individual Session with Supervisor to discuss research to date •

36                                                  • FASHION BRANDING WORKSHOP •

37                                                  • RESEARCH REPORT SUBMISSION •

38 1/11/10 Student assessment week

39 8/11/10 Teacher assessment week


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

1.DESIGN BRIEF SUMMARY STATEMENT, SURVEY QUESTIONS & POSITION DESCRIPTIONS
2. MARKET RESEARCH REPORT
3.DESIGN & TRIM DETAIL BOOKLET
4.TEXTILE TESTING REPORT & CARE LABEL
5.VISUAL DIARY
6.INITIAL PRESENTATION
7.SPEC PACK, BILL OF MATERIALS & COSTING SHEETS DUE
8.TEXTILE RESEARCH PLAN
9.PRODUCTION PACK DUE
10.STRATEGIC MARKING PLAN DUE
11.FINAL REPORT BOOK, MOOD & RANGE BOARDS, SUPPLEMENTARY BOARDS & ORAL at final presentation,


Assessment Tasks

Textile Research plan

Production Pack -Excel spreadsheet communicating the required changes to sample garment and a visual of those changes
Strategic Marketing plan


Assessment Matrix

Course Overview: Access Course Overview