Course Title: Evaluate international marketing opportunities

Part B: Course Detail

Teaching Period: Term1 2010

Course Code: MKTG5955C

Course Title: Evaluate international marketing opportunities

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising

Course Contact : Yuping Li

Course Contact Phone: +61 3 9925 9145

Course Contact Email:yuping.li@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

MKTG5770C Analyse TCF merchandising and Marketing Principles

Course Description

Global commerce brings nation together. Conducting business internationally requires information and knowledge about the conditions in different market. This course aims to provide the information and the knowledge which enable the participants to understand the international market, including the dynamic environment of international trade, diversity in cultures, management styles and business systems. It also provide information on global market research, emerging market and multinational market regions and market group. Finally it looks at the knowledge and techniques of developing global marketing strategies for products and services. By the end of the course students are expected to have a full understanding of international marketing principles as well as the knowledge to manage international marketing programs.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG605B Evaluate international marketing opportunities


Learning Outcomes


By the end of the course students are expected to have a full understanding of international marketing principles as well as the knowledge to manage international marketing programs.


Details of Learning Activities

Lectures, workshops, tutorials, case studies, guest speakers, and oral presentations


Teaching Schedule

WK NOWeek beginningTOPICS ChapterCompetencies
elements

001/02/10Project Week  
108/02/10Field Work  
215/02/10The scope and challenge of international Marketing    1   1.1
322/02/10The dynamic environment of international trade      21.2, 1.3, 1.4,
401/03/10Cultural dynamics in assessing global markets     3   2.2
508/03/10Cultural dynamics in assessing global markets     3    2.2
 15/03/10Melbourne Fashion Festival    
622/03/10Culture, management styles and business systems    4    2.2
 29/03/10Semester break  
705/04/10Culture, management styles and business systems     4    2.2 & 3.3
812/04/10Quiz 1 (50%) 1.1, 1.2, 1.3, 1.4, 2.2, 3.3
919/04/10Financing the international operation     5 2.1, 3.3, 4.3, 4.4
1026/04/10The political and legal environment: a critical concern     62.1, 3.1, 3.2,
1103/05/10Developing a global vision through marketing research     7   2.3
1210/05/10Developing a global vision through marketing research    7    2.3
1317/05/10Emerging markets    8    2.4
1425/05/10Multinational market regions and market groups    91.3, 1.4, 4.1, 4.2, 4.5
1531/05/10Quiz 2 (50%) 1.3, 1.4, 2.1, 2.3, 2.4, 3.1, 3.2, 3.3, 3.4, 4.1, 4.2, 4.3, 4.4, 4.5


Learning Resources

Prescribed Texts

Caterora, Sullivan Mort, D’Souza, Taghian, Weerawardena & Graham, International Marketing, McGraw Hill 2009
Johny K. Johansson , Global marketing (5th edition), McGraw Hill, 2009
Cateora, Gilly, Graham, International marketing (14th edition), McGraw Hill, 2009


References


Other Resources


Overview of Assessment

Quizz 50%

Student presentation 50%


Assessment Tasks

Quizzes,Reports and Oral Presentations


Assessment Matrix

Quiz 1 (50%) with result analysis in class

Quiz 2 (50%) with result analysis in class

Course Overview: Access Course Overview