Course Title: Evaluate international marketing opportunities
Part B: Course Detail
Teaching Period: Term2 2010
Course Code: MKTG5955C
Course Title: Evaluate international marketing opportunities
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising
Course Contact : Yuping Li
Course Contact Phone: +61 3 9925 9145
Course Contact Email:yuping.li@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
MKTG5770C Analyse TCF merchandising and Marketing Principles
Course Description
Global commerce brings nation together. Conducting business internationally requires information and knowledge about the conditions in different market. This course aims to provide the information and the knowledge which enable the participants to understand the international market, including the dynamic environment of international trade, diversity in cultures, management styles and business systems. It also provide information on global market research, emerging market and multinational market regions and market group. Finally it looks at the knowledge and techniques of developing global marketing strategies for products and services. By the end of the course students are expected to have a full understanding of international marketing principles as well as the knowledge to manage international marketing programs.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG605B Evaluate international marketing opportunities |
Learning Outcomes
By the end of the course students are expected to have a full understanding of international marketing principles as well as the knowledge to manage international marketing programs.
Details of Learning Activities
Lectures
Tutorials
Videos
Case Studies
Quizzes
Oral Presentations
Teaching Schedule
Wk No Week Beginning TopicChapter Competencies,elements
1 05/07/10 Global marketing management 10 1.1, 1.2, 1.3
2 12/07/10 Small and medium size enterprise internationalisation 11 1.4, 2.1, 2.2. 2.3, 3.2,
3 19/07/10 Products for consumers 12 3.3, 5.1
4 26/07/10 Products and services for businesses 13 3.3, 5.1
5 02/08/10 International marketing channels 14 5.1,
6 09/08/10 Export managing and logistics 15 5.1,
7 16/08/10 Integrated marketing communications and international advertising 16 4.1, 4.2, 4.3, 4.4, 4.5
8 23/08/10 YEP presentations
9 30/08/10 Personal selling and sales management 17 4.1, 4.2, 4.3, 4.4, 4.5
10 06/09/10 Pricing for international markets 18 5.1
11 13/09/10 Student presentations 2.1 – 5.6
20/09/10 Term break
29/09/10 Term break
12 04/10/10 Student presentations 2.1 – 5.6
13 11/10/10 Student presentations 2.1 – 5.6
14 18/10/10 Student presentations 2.1 – 5.6
15 25/10/10 Final exam (50%)
Learning Resources
Prescribed Texts
Caterora, Sullivan Mort, D’Souza, Taghian, Weerawardena & Graham, International Marketing, McGraw Hill 2009 |
References
Other Resources
Overview of Assessment
Quizz 50%
Student presentation 50%
Assessment Tasks
Quizz 50%
Student presentation 50%
Assessment Matrix
Course Overview: Access Course Overview