Course Title: Communicate and sell design concepts
Part B: Course Detail
Teaching Period: Term1 2010
Course Code: VART5913C
Course Title: Communicate and sell design concepts
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising
Course Contact : Michelle Shepherd
Course Contact Phone: +61 3 99259107
Course Contact Email:email@example.com
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 30
Pre-requisites and Co-requisites
The co-requisite for this unit is to also complete LMTFD4006A Interact and network with industry participants
This Unit covers the skills and knowledge required to use design tools such as story boards and inspiration boards to communicate and sell design concepts to other fashion industry professionals
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title:
LMTFD4005B Communicate and sell design concepts
1. Interpret design brief
1.1 Key requirements for design concept are identified
1.2 Impact of target market on the design process are identified
1.1Key requirements for design concept are identified according to OHS practices .
2. Develop inspiration boards
2.1 sources of design ideas are identified
2.2 Principles of deisgn are applied to inspirational development
2.3 Inspirational items are collected and collated for presentation
2.4 Inspirational board is developed to communicate sources of inspiration
2.5 Inspiration board is reviewed against design brief
2.1Sources of design ideas are identified.
3. Develop story board to meet design brief
3.1 Key elements of story board are identified
3.2 garment concepts are developed based on design brief and inspiration board
3.3 suitable fabrics and colour palette are selected
3.4 storyboard is produced to reflect design brief
3.1Key elements of storyboard are identified.
4. Present design tools
4.1 Design tools are used to communicated concepts based o the design brief
4.2 Feedback is sought on design concept and modifications made as required
5 Sell design concepts
5.1 Interests of fashion industry professionals are identified and made central to promotion of ideas and concepts
5.2 Benefits and features of design concepts are explained and promoted
5.3 design concepts are linked to design brief
5.4 Presentation skills are used to sell design concepts
5.5 feedback and questions are invited and responded to appropriately
5.6 Commitment to design concept or further development is sought and confirmed as appropriate
Upon completion of this unit Students will demonstrate the ability to communicate ideas effectively, through the use of Visual display tools such as mood and story boards. Students will be able to construct computer generated design tools, solve problems related to client design concept needs, and work with others in a team to collect analyse and organise information.
Details of Learning Activities
* Class Workshop- Inspiration Board and Story Board disucssions, Class tasks
* Discussion on Selling Concepts to customers
*Group Brainstorming Sessions
* Class Workshop- How to Interpret and respond to a design Brief.
* Teamwork - Communicating Ideas within a team
*Technical Drawing workshop
* Technology the use of in Fashion - How to present Computer generated images for story boards discussion
17 5/07/10 Element 1
Describe features of fashion industry communication
Roles of fashion industry participants are described ppt
Information needs for design/production/marketing are described
Workplace communication /quality standards are identified
Discuss use of Electronic communication tools in fashion industry Tutorial Workshop- Introduce Communications Assignment
Students Produce a trend board –elements of a single garment feature-size/ style/ features/
(through use of photographs/sketches A3) To Be included in Visual diary
18 12/07/10 Element 2
Communicate design concepts and production requirements
Communicating dc’s are identified
Language/terminology to fashion industry is described Tutorial Workshop-Produce a garment theme board A3 manual
Include Garments that fit into a theme/ layout and content discussion
To Be included in Visual diary
19 19/07/10 Element 3
Develop and Maintain effective industry networks Tutorial Workshop- Theme board work comp generated cont and Presented back to class
24 26/07/10 Mood board workshop
Elements of colour/Mood board ppt Tutorial Workshop- Give students mood and colour palette, to produce comp generated mood boards
To be included in Visual Diary
20 2/08/10 Element 1
Interpret Design Brief
Inspiration Range development from a mood board How a mood board translates into design concept Assessment -Communications assignment due Tutorial
Tutorial Workshop: Mood Board created by students is to be translated into garment ideas/trend board (translating your mood into fashion)
21 09/08/10 Element 2
Develop Inspiration Boards
Tutorial Workshop- Students to observe competitors of Industry partner and complete Range Core/better/Best matrix – include in Visual diary
22 16/08/10 Element 3
Develop Story Board to meet design brief
23 23/08/10 Tutorial Workshop-Visual Diary Workshop
Contextualised to design brief -Trends
24 30/08/10 Element 4
Present Design tools Tutorial Workshop-Visual Diary Workshop Contextualised to design brief-Colour
25 6/09/10 Element 5
Sell Design Concepts Tutorial Workshop-Visual Diary Workshop Contextualised to design brief- Fabrics
26 13/09/10 Holistic Overview
Mood Board/ Range Board/Theory Document/ Requirements
Holistic Workshop Assessment: Visual Diary Part B Due Tutorial
27 20/09/10 MID SEMESTER BREAK 2 WEEKS 20/9/10 – 4/10/11
28 4/11/10 Tutorial -Holistic workshop
Tutorial -Holistic workshop
Tutorial -Final Holistic Class workshop
31 25/10/10 Assessment – Class Presentation due Tutorial
32 1/11/10 Cup day holiday No Product Ranging Tutorials
33 8/11/10 …………..HOLISTIC PRESENTATION WEEK ……………
15/11/10 …………..TEACHER ASSESSMENT WEEK ……………………………………………………………………
*This planner is subject to change without notice
Overview of Assessment
Assessment will enable students to work in a group as well as individually. The assessed learning activities covered are
Assessment 1 - Moodboard, Story board and Group Presentation - This assessment is designed to develope students awareness of these design tools to communicate and sell design concepts to industry personal. Students are to create a mood/story board and fabric support board. Students are to present their final concept in the form a group presentation to the class. It will reflect the groups research conducted on the industry partner company and display all aspects of their final concept
Assessment 1 - Students will be introduced to a peer assessment to assist them in their learning
LMT091-4FD Communicate and sell design concepts
Assessment 5A: Moodboard, Storyboard and Theory Document 80%
Assessment 5B: Peer Assessment 20%Individual
Certificate IV Fashion and Textile Merchandising
LMTF091-4FD Communicate and sell design concepts
Assessment 5: Mood and Story Board Creation 80%
Aim: Mood and Story boards are a creative business document used to present ranges as a response to an industry brief via market analysis. This assignment is designed to develop the student’s awareness of these design tools to communicate and sell design concepts to industry personal.
Objective: Students are to create an A3 Mood board, an A3 Story board, A3 Fabric Support board. Students are to present their final concept in the form of a group powerpoint presentation to the class. It should reflect the groups research conducted on the industry partner company and display all aspects of their final concept.
Students are to interpret the design brief via Market Analysis through
1. competitor analysis
2. Key Requirements for design concepts are identified through the research of customer wants and needs
3. Sources of design ideas are identified through observation of fashion forecasting - trends and colour
4. The impact of the target market on design process is identified
Due Date: Week of 08/11/10
In Tutorial Class
Value: Group Assessment 80%
A3 MOOD BOARD
Value 20 %
1. Prepare a visually articulate A3 board that reflects “WHAT COULD HAVE INSPIRED” the industry partner for your garment, in preparation for the range plan for the season being analyzed in your studies at RMIT in 2010.
2. Detect an era or a fashion movement that the brand has responded to which you can translate into your own collection.
3. Respond to the season trend/s that the brand observes when styling the overall collection, ensure your mood clearly translates into a trend
4. Include Title of Range and Seasonal Delivery (eg, Summer 2010-11, Winter 2011) and industry partner Logo.
5. Mood board is to be computer generated and professionally printed onto cardboard
A3 STORY BOARD
1. Prepare an A3 Story Board which displays the full range of garments you have developed in relation to the industry partner.
2. Include Range title and Season delivery of range, and Industry partner Logo
3. Garment Sketches must be computer generated showing surface interest and all garment detailing, including fastenings, accessories, stitch details, trim applications.
4. Include Front and Back view of each garment, Label Front and Back.
5. Ensure layout of board is Aligned, and neatly arranged
6. Establish a colour palette, using pantone colour codes. Create descriptive titles for the colours which reflect the essence of the mood.
7. Highlight the key garment from the industry partner
8. A range board can be viewed from up to a meter away, consider this when sizing and arranging the board.
9. Develop a Family tree (assortment plan) for your collection. Please include the following information,
*Style Code, *Product Name, *RRP, *Available Colours (using colour boxes and names), *Fabrics, *Size Range
A3 FABRIC SUPPORT BOARD
Value 10 %
1. Prepare an A3 Fabric Support board which displays the full range of fabrics used within the range. Source the appropriate textiles and trims which underpin the trends used in your collection. Why these fabrics? Why these trims?
2. Include a swatch (no smaller than 6cm x 10cm) for all garments on your fabric board
3. Include all product accessories -fastenings, print/embroidery applications
4. Ensure Woven/knit fabrics are applied to board (warp/wales in vertical direction)
5. State Fabric name and fibre content
6. Attach fabric 1cm across the top only – this allows fabric to be felt
CHECKLIST – As product developers you must control and manage every detail
Please refer to the below checklist to ensure the following details are addressed
Linkage between boards- The three boards must work together and be linked through Concepts/Logos/Graphics/Typography/Layout
If your mood board is presented in Portrait format then your range board and support board must follow suit
Logo Synergy – The logo of the brand must be present on every board
Typography/Graphics - What symbols and fonts denote the brand in the market place and how are these symbols used as an overall communication strategy?
Titles/ Delivery Season included on all boards
CLASS ORAL PRESENTATION
Value 10 %
Create a powerpoint presentation which demonstrates as a group how you came about
the product selections and what trends influenced your final choices for product development
Address the following questions in your presentation
1. “What could have inspired” the industry company in preparation for their range plan, and develop the garment that your group was given, Was it an era, a movie, a person, a trend or gathering sense of an emerging trend?
2. Are the products being developed responding to a gap in the current collection as Indicated by research?
3. Are the products being developed as a response to “product modification” as presented by consumer shifts in tastes and as indicated by research?
4. How do the forecasted trends reflect in the range you are considering
5. Include a snap shot view of your inspiration taken from your visual diary. Images slogans articles etc, which help to justify your direction and choices
6. How your range/category responds to the marketing brief and is related to your consumer survey responses
7. Each Student to detail their article which has been developed for this assessment task, Why this piece? Explain and promote all features and benefits of individual design concepts
8. Justify your colour selection, and include another palette for a second delivery and explain your choices for this.
9. Why these fabrics? Justify your fabric choices for the items within your range
10. Describe how the overall theme and graphics could translate into point of sale, instore imaging, packaging swing tickets and promotional tools (this does not include Window display VM) (include a visual image of this)
11. Prepare an assortment matrix which includes every garment within your range, showing – style number, fabric, RRP, colours, size range available,
12. Prepare a perception map comparing 2 retailing elements for you brand and its competitors, (for example, Quality, Price, Styling Innovation, Distribution, etc)
Peer Assesment to be uploaded, Not finalised Yet
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