Course Title: Manage the marketing process

Part A: Course Overview

Program: C6087

Course Title: Manage the marketing process

Portfolio: DSC

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5806C

City Campus

TAFE

345T Media and Communication

Face-to-Face or Workplace

Term2 2011,
Term2 2012,
Term2 2013,
Term2 2014,
Term2 2015

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email: mcvet@rmit.edu.au


Course Description

This unit of competency, Manage the marketing process BSBMKG603B is delivered in the class Design Studio 4, together with Develop a marketing plan BSBMKG609A and Establish the creative vision for screen productions CUFDRT601A. The aim of this course is to give you the opportunity to manage, evaluate and improve the marketing process. During this course you will undertake the execution of the marketing for the end of year graduate exhibition. You will also develop strategies for marketing yourselves as interactive digital media designers.


 


Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBMKG603B Manage the marketing process

Elements:

1. Manage marketing performance

2. Manage marketing personnel

3. Evaluate and improve strategic marketing performance


Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. You will be able to develop and execute a marketing plan and manage, evaluate and improve marketing performance both as an individual and for group projects.


Overview of Assessment

Assessment is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in the management and evaluation of a marketing process.