Course Title: Originate and develop concepts

Part B: Course Detail

Teaching Period: Term1 2011

Course Code: BUSM6217C

Course Title: Originate and develop concepts

School: 345T Media and Communication

Campus: City Campus

Program: C6087 - Advanced Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

C6087DIGIT- ADVANCED DIPLOMA OF SCREEN & MEDIA (INTERACTIVE DIGITAL MEDIA)

Teacher: Kieran Doolan
Phone: 9925 4110
Email: kieran.doolan@rmit.edu.au

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

none

Course Description

This unit of competency, Originate and develop concepts BSBCRT501A is delivered in the class Design Studio 3, together with Realise productions CUETEM08B and Plan and manage film and media pre-production CUFPPM601A. This unit covers the skills and knowledge required to originate and develop concepts for media productions in the creative industries.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT501A Originate and develop concepts

Element:

1. Evaluate and explore needs and opportunities

Performance Criteria:

1.1 Research and evaluate existing information that informs new concept development
1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts
1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious
1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation
1.5 Determine whether other players are filling identified gaps or investigating similar opportunities
1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities
1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements

Element:

2. Develop a range of creative approaches

Performance Criteria:

2.1 Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs
2.2 Challenge, test and experiment with different concepts and ideas as part of a collaborative process
2.3 Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential
2.4 Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed
2.5 Identify resources required to achieve desired creative and innovative outcomes
2.6 Evaluate the effectiveness of different strategies for achieving desired outcomes
2.7 Select concepts or approaches that achieve required outcomes in an innovative and feasible way
2.8 Present proposed concepts or approaches in an appropriate format

Element:

3. Refine concepts

Performance Criteria:

3.1 Ensure concept development process is open to ongoing refinement and testing
3.2 Seek input and feedback on concepts from relevant stakeholders
3.3 Seek specialist advice on creative and technical aspects of proposals as required
3.4 Compare concepts with best practice examples of similar products, programs, processes or services
3.5 Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts
3.6 Evaluate constraints on the realisation of concepts or ideas
3.7 Refine proposals based on analysis and feedback

Element:

4. Develop concepts to an operational level

Performance Criteria:

4.1 Use refined concepts as the basis for developing detailed implementation specifications
4.2 Present specifications to relevant parties for approval, funding or endorsement
4.3 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future


Learning Outcomes


On successful completion of this unit, you will have developed the skills and knowledge required to originate and develop concepts for media products in the creative industries.


Details of Learning Activities

In class learning activities include, but are not limited to:
lectures
peer teaching and class presentations
group discussion
teacher feedback
online research
independent project based work
teacher directed group activities/projects
workshopping of students’ own projects

Out of class activities include, but are not limited to:
online research
work shopping
independent project based work


Teaching Schedule

 Week Class Content Elements

BUSM6217C
 Elements

COMM5909C
Week 1Class Ex - Three one minute concept pitches

Elements of User Experience - Subject, Action, Character
1, 2 1, 2
Week 2 Class Ex - Games/Web/Int. analysis - 3 act structure/Heroes’ journey

Define Subject, Action, Character/Strategy & Scope
 1, 2 1, 2
Week 3 Assignment 1 - Final concepts - Written treatments - minor project  1, 2 1, 2
Week 4 Class Ex - User profiles/User scenario - Character bios/backstory/1st draft  1, 2 1, 2
Week 5 Assignment 2 - 2nd Draft script/project schematic - minor project  1, 2, 3, 4  1, 2
Week 6 Minor project production workshop  1, 2, 3, 4  1, 2, 3,
Week 7 Class Ex - Three one minute concept pitches  1, 2, 3, 4  1, 2
Week 8 Individual consultations - writing workshop  1, 2, 3, 4  1, 2
Week 9 Assignment 3 - Final concepts - Written treatments - major project  1, 2, 3, 4  1, 2, 3,
Week 10 Class Ex - User profiles/User scenario - Character bios/backstory/1st draft 3,4 1, 2, 3,
Week 11 Assignment 4 - 2nd Draft script/project schematic - major project  3,4 1, 2, 3,
Week 12 Individual consultations - writing workshop  3,4 1, 2, 3,
 Week 13 Assignment 5 - Final Draft script/project schematic - major project  3,4 1, 2, 3,
 Week 14 Major project production workshop  3,4 1, 2, 3,
 Week 15 Major project production workshop  3,4 1, 2, 3,
 Week 16 Major project production workshop  3,4 1, 2, 3,
 Week 17 Assessment  

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources




Learning Resources

Prescribed Texts


References

Field, 1994, Screenplay: the foundations of screenwriting, Dell Publishing

Field, 2006, The screenwriter's workbook, Delta Trade Paperbacks

Vorhaus, 1994, The comic toolbox: how to be funny even if you're not, Allen & Unwin

You are advised to look at the course Blackboard site for ongoing updated information. Students are expected to make full use of University library facilities, in researching and developing creative concepts.


Other Resources

None


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in class exercises, practical project work and through the application of learned skills.


Assessment Tasks

1. Minor project - written treatment
Your minor project concept in treatment form. Minimum 400 words. Due week 3. Value: 15%

2. Minor project - 2nd draft script/schematic
Present the second draft script (linear) or schematic (interactives). Due week 5. Value: 15%
3. Major project - written treatment
Your major project concept in treatment form. Minimum 400 words. Due week 5. Value: 15%

4. Major project - 2nd draft script/schematic
Present the second draft script (linear) or schematic (interactives). Due week 5. Value: 15%

5. Major project - final draft script/schematic
Present the final draft script (linear) or schematic (interactives). Due week 12. Value: 20%

6. Ongoing class exercises. Due in class. Value 20%

For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:

Grades which apply to curriculum-based courses:
80 – 100% HD High Distinction
70 – 79% DI Distinction
60 – 69% CR Credit
50 – 59% PA Pass
Under 50% NN Fail


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration

Other Information

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Course Overview: Access Course Overview