Course Title: Originate and develop concepts

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: BUSM6217C

Course Title: Originate and develop concepts

School: 345T Media and Communication

Campus: City Campus

Program: C6087 - Advanced Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mctafe@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

C6087DIGIT- ADVANCED DIPLOMA OF SCREEN & MEDIA (INTERACTIVE DIGITAL MEDIA)

Kieran Doolan
ph: 9925 4110
e: kieran.doolan@rmit.edu.au

Nicole McKinnon
ph: 9925 4375
e: nicole.mckinnon@rmit.edu.au

Arthur Michalopoulos
ph: 9925 4111
e: arthur.michalopoulos@rmit.edu.au

Darren Ballingall
ph: 9925 4815
e: darren.ballingall@rmit.edu.au

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

none

Course Description

This course covers the skills and knowledge required to originate and develop concepts for media products in the creative industries.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT501A Originate and develop concepts

Element:

1. Evaluate and explore needs and opportunities

Performance Criteria:

1.1 Research and evaluate existing information that informs new concept development
1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts
1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious
1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation
1.5 Determine whether other players are filling identified gaps or investigating similar opportunities
1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities
1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements
 

Element:

2. Develop a range of creative approaches

Performance Criteria:

2.1 Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs
2.2 Challenge, test and experiment with different concepts and ideas as part of a collaborative process
2.3 Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential
2.4 Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed
2.5 Identify resources required to achieve desired creative and innovative outcomes
2.6 Evaluate the effectiveness of different strategies for achieving desired outcomes
2.7 Select concepts or approaches that achieve required outcomes in an innovative and feasible way
2.8 Present proposed concepts or approaches in an appropriate format
 

Element:

3. Refine concepts

Performance Criteria:

3.1 Ensure concept development process is open to ongoing refinement and testing
3.2 Seek input and feedback on concepts from relevant stakeholders
3.3 Seek specialist advice on creative and technical aspects of proposals as required
3.4 Compare concepts with best practice examples of similar products, programs, processes or services
3.5 Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts
3.6 Evaluate constraints on the realisation of concepts or ideas
3.7 Refine proposals based on analysis and feedback
 

Element:

4. Develop concepts to an operational level

Performance Criteria:

4.1 Use refined concepts as the basis for developing detailed implementation specifications
4.2 Present specifications to relevant parties for approval, funding or endorsement
4.3 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future
 


Learning Outcomes


On successful completion of this unit, you will have developed the skills and knowledge required to originate and develop concepts for media products in the creative industries.


Details of Learning Activities

In class learning activities include, but are not limited to:
* lectures
* peer teaching and class presentations
* group discussion
* teacher feedback
* online research
* independent project based work
* teacher directed group activities/projects
* workshopping of students’ own projects

Out of class activities include, but are not limited to:
* online research
* work shopping
* independent project based work


Teaching Schedule

 

 Week Class Content Elements

BUSM6217C
 
 Elements

COMM5909C
 
Week 1Formative A01a - Project 1 - Presentation - Three concept proposals1, 21, 2
Week 2Project synopsis and treatment writing exercises 1, 2 1, 2
Week 3Elements of User Experience - Strategy & Scope
Subject, Action, Character - Three act structure - Heroes’ journey
Formative A01b - Project 1 - Written project synopsis and visual treatment
 1, 2 1, 2
Week 4User profiles/User scenario - Character bios & backstory
Formative A01c - Project 1 - First draft script – First draft IA document / Prototype
 1, 2 1, 2
Week 5Individual consultations - Pre-production workshop
Summative A01 - Project 1 - Final draft script – Final draft IA document/Prototype
 1, 2, 3, 4 1, 2
Week 6Production workshop and individual consultation 1, 2, 3, 4 1, 2, 3,
Week 7Production workshop and individual consultation 1, 2, 3, 4 1, 2
Week 8Formative A02a - Project 2 - Presentation –Three concept proposals 1, 2, 3, 4 1, 2
Week 9Individual consultations, project structure and development. Begin first drafts project 2 synopsis and treatment 1, 2, 3, 4 1, 2, 3,
Week 10Production workshop and individual consultation
Formative A02b - Project 2 - Written project synopsis and visual treatment 
 3,4 1, 2, 3,
Week 11Production workshop and individual consultation
Formative A02c - Project 2 - First draft script – First draft IA document / Prototype
 3,4 1, 2, 3,
Week 12Pre-production workshop and individual consultation 3,4 1, 2, 3,
 Week 13Pre-production workshop and individual consultation 3,4 1, 2, 3,
 Week 14Pre-production workshop and individual consultation
Summative A02 - Project 2 - Final draft script – Final draft IA document/Prototype
 3,4 1, 2, 3,
 Week 15Pre-production workshop and individual consultation 3,4 1, 2, 3,
 Week 16Pre-production workshop and individual consultation 3,4 1, 2, 3,

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
 


Learning Resources

Prescribed Texts


References

Field, 1994, Screenplay: the foundations of screenwriting, Dell Publishing

Field, 2006, The screenwriter’s workbook, Delta Trade Paperbacks

Vorhaus, 1994, The comic toolbox: how to be funny even if you’re not, Allen & Unwin

Andrew Rollings, Ernest Adams, 2003, On Game Design, New Riders

Scott Rogers, 2010, Level up! : the guide to great video game design, Chichester : Wiley

Tracy Fullerton, Christopher Swain, Steven S. Hoffman, 2008, Game design workshop [electronic resource], Elsevier Morgan Kaufmann.

You are advised to look at the course Blackboard site for ongoing updated information. Students are expected to make full use of University library facilities, in researching and developing creative concepts.


Other Resources

None


Overview of Assessment

Assessment for this course is ongoing throughout the semester and will involve class exercises and development of finished scripts (linear work) or schematics (interactive work)


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded. To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard. You will receive verbal feedback on all assessment from either your teacher or peer (student) feedback. NB: All assessments are COMPULSORY

Formative Assessments

A01 – Pre-production documents project 1
 

wk 1 - A01a - Project 1 - Present 3 project concepts in class
wk 3 - A01b - Project 1 - Written project synopsis and visual treatment
wk 4 - A01c - Project 1 - First draft script (linear projects), first draft IA document/prototype or interactive wireframe (games/web)

A02 – Pre-production documents project 2


wk 8 - A02a - Project 2 - Present 3 project concepts in class
wk 10 - A02b - Project 2 - Written project synopsis and visual treatment
wk 11 - A02c - Project 2 - First draft script (linear projects), first draft IA document/prototype or interactive wireframe (games/web)

Summative Assessments

A01 – wk 5 - Project 1 - Final draft script – Final draft IA document/Prototype

Final draft script (linear projects), final draft IA document/prototype or interactive wireframe (games/web)

 

A02 – wk 14 - Project 2 - Final draft script – Final draft IA document/Prototype

Final draft script (linear projects), final draft IA document/prototype or interactive wireframe (games/web)

 

For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.

Plagiarism - RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity

Copyright
All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:
www.rmit.edu.au/students/specialconsideration/online

Student Progress Committee
This committee promotes the early identification of students who are not achieving acceptable academic performance. The committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University. Student Progress Committee (SPC)

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees

Course Overview: Access Course Overview