Course Title: Establish systems that support innovation

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: BUSM6220C

Course Title: Establish systems that support innovation

School: 345T Media and Communication

Campus: City Campus

Program: C6087 - Advanced Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Janis Lesinskis

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course covers the performance outcomes, skills and knowledge required to conceptualise and establish new systems that support and encourage innovation in the workplace.

This course is co delivered and assessed with BSBCRT601A Research and apply concepts and theories of creativity and BSBINN502A Build and sustain an innovative work environment.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBINN501A Establish systems that support innovation


1. Research context for new system development

Performance Criteria:

1.1. Explore and analyse the impact of systems in the overall context of innovation
1.2. Explore and gain clarity around system objectives, particularly in relation to innovation
1.3. Analyse current organisational systems to identify gaps or barriers to innovation
1.4. Research and analyse current and emerging information about systems in other organisations and contexts
1.5. Evaluate the resources and other commitment required to foster innovation
1.6. Identify key stakeholders who can play a role in conceptualising or supporting new system ideas


2. Generate system concepts and options

Performance Criteria:

2.1. Create system concepts that will foster innovation using individual and group techniques
2.2. Evaluate and discuss a range of ideas with relevant stakeholders
2.3. Clearly articulate the ways in which innovation is better supported by system ideas and options
2.4. Clearly articulate how the system itself is innovative
2.5. Expose ideas and options to ongoing testing, exploration and challenge
2.6. Select and refine system ideas that meet the workplace requirements and which are both feasible and innovative


3. Develop a plan for the System

Performance Criteria:

3.1. Determine the need for specialised assistance and integrate into system planning
3.2. Analyse the potential impact of the new system on people, resources and other organisational practices
3.3. Consult with all stakeholders who will be involved with, or affected by, the new system
3.4. Develop an operational plan for the system, with budget, time lines and responsibilities
3.5. Develop a communication strategy to support the introduction of the new system
3.6. Evaluate the coaching and training needs of those who will use the system and plan a learning and development strategy


4. Trial the system

Performance Criteria:

4.1. Present and consult on system proposals with relevant stakeholders
4.2. Analyse and integrate feedback into the system development process
4.3. Determine appropriate context and parameters for the trialling process
4.4. Initiate the trial, taking account of all required consultative, coaching and technical issues
4.5. Monitor and review the trial in relation to its goals for fostering innovation
4.6. Open the improvement process to ongoing collaborative input and challenge
4.7. Adjust system to reflect evaluation feedback

Learning Outcomes

Upon successful completion of this course, you will have developed skills and knowledge required to conceptualise and establish new systems that support and encourage innovation in the screen and media production industry.

Details of Learning Activities

Research tasks, presentations, discussion and collaborative tasks.

Teaching Schedule

This course is co-delivered together with the following two courses:

Build and sustain an innovative work environment (National competency code: BSBINN502A, RMIT course code: BUSM6221C)

Research and apply concepts of creativity (National competency code: BSBCRT601A, RMIT course code: MKTG5777C)

 Weekly content summary and assess task due dates (by week)


WKclass contentassess taskselements
1Overview of current development, production and distribution workflow and systems and shifts in industry practices. What is the case for developing creativity, innovation and change?  1
2Defining creativity. Reviewing concepts and theories of creativity.  1
3Investigating methodologies of creative practices.  1
4Examples of theories and applications of creativity discussed.formative task 1:Brief a colleague on three examples of theories of creativity
5Case studies of theories and applications of creativity.formative task 2: Present summaries and arguments for the strengths, weaknesses and potential utility of the three theories.
6Case studies of theories and applications of creativity.
7Defining ‘workspace’. Creative spaces and workspaces. Work environments, systems and innovation. Systems as physical and networked spaces.  1
8Work environment and systems case studies and review of innovative screen production systems and spaces.formative task 3: Research and shortlist key attributes of an innovative workspace
 1, 2
9Integration of creativity and innovation methodologies into work environments and systems.formative task 4: Brief a colleague on your shortlist of innovative workspace elements.
 1, 2
10Reconceptualising production methodologies. Transmedia projects.
  1, 2
11Re-examining audience – producer relationship. Future audience as present collaborator. ‘Crowdfunding’ and ‘crowdsourcing’ trends  1, 2

Innovative workspace and system proposals.Feedback sessions.

formative tasks 5. a) Present design proposal for collaborative, innovative workspace. b) gather and record feedback.
 2, 3
13Scoping workspaces and systems. Planning, scheduling and budgeting for creativity and innovation.summative task 1: Schedule and budget your proposed workspace
 2, 3
14Innovative and creative workspace creation
  2, 3, 4
15Innovative and creative workspace trialssummative task 2: Conduct a trial of your workspace.
 2, 3, 4
16Strategies reviewed.  1,2,3,4


Learning Resources

Prescribed Texts

Course notes are posted on Blackboard (within RMIT website)


Other Resources

Technology, Entertainment, Design (TED)

Overview of Assessment

A range of assessments will be used to assess practical skills and knowledge. You will participate in a range of classes and workshops aimed at familiarizing you with key concepts, theories and strategies relating to creative and innovative practices, particularly as they relate to screen production projects.
Establishing a web presence as an innovative, functional, sustainable extension of your screen production work environment is integral to assessment.

Assessment Tasks


1. Choose three examples of theory proposed on creativity: one current and two from an earlier point in history. Summarize each of these three in your own words. Present a bibliography showing your research sources. Brief a colleague on the three theories you researched.
Due in class (submit bibliography in drop box) : week 4

2. a) Present the creativity theory summaries you received from a colleague’s research in your own words. (see summative assessment task 1). b) Present your arguments for the strengths, weaknesses and potential utility of the three theories given to you by a colleague. Invite feedback from the colleague that briefed you.
Due in class : week 5

3. Research and shortlist what you think may be the key attributes of an innovative workspace in terms of a) physical environment and b) systems used. Submit a bibliography of your research sources.
Due in (submit bibliography in drop box) : week 8

4. Brief a colleague on your shortlist of innovative workspace elements.
Due in class : week 9

5. a) Gather feedback from a screen production team and use it to prioritise workspace features and facilities for a screen production project. b) Present a proposal for production organization that draws on this.
Due in class : week 12



1. Formulate a schedule and a preliminary budget that encompasses preproduction through to distribution. Include itemized ‘up-skilling’ and training expenditures where they may be beneficial or required.
Due in class : week 13

2. Devise and carry out a trial for the workspace you have defined. b) record and submit colleagues’ / collaborators’ feedback to this workspace trial with reference to practicality and potential for facilitation of creative, collaborative and innovative practices.
Due in class : week 15

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.
Plagiarism - RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity.

All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:

Student Progress Committee
This committee promotes the early identification of students who are not achieving acceptable academic performance. The committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University. Student Progress Committee (SPC).

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees

Course Overview: Access Course Overview