Course Title: Originate graphic designs for complex briefs

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: GRAP5354C

Course Title: Originate graphic designs for complex briefs

School: 345T Media and Communication

Campus: City Campus

Program: C6087 - Advanced Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Peter Kennedy
9925 58079

Nominal Hours: 65

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit of competency is delivered in the class Design and Drawing 3 in semester one, and Design and Drawing 4in semester two. This unit describes the skills and knowledge required to interpret complex briefs, present and develop concepts and generate developed drawings and graphic designs applicable to a range of interactive, print and screen based productions.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD602A Originate graphic designs for complex briefs


1. Negotiate graphic design briefs

Performance Criteria:

1.1 Evaluate the overall objectives and parameters of complex graphic design projects
1.2 Develop and share ideas about projects with relevant people as part of a collaborative design process
1.3 Re-evaluate and refine options based on own analysis and input from others
1.4 Establish and agree on final nature and scope of design briefs


2. Develop and refine graphic design concepts

Performance Criteria:

2.1 Develop design concepts based on a sound understanding of the communication need and the range of options available to the professional designer
2.2 Identify the potential for individualised or specialised research to meet different design briefs
2.3 Adapt and use relevant ideas and approaches from research with consideration of intellectual property requirements
2.4 Evolve personal ideas through reflection on own practice to date
2.5 Inform designs through consideration of the potential of new and emerging technologies
2.6 Develop concepts that take account of both creative and technical requirements
2.7 Integrate individual research, personal ideas and professional realities to hone and confirm concepts
2.8 Create concept presentations that suit the nature of the work


3. Plan and monitor graphic design projects

Performance Criteria:

3.1 Develop sustainable project management plans for graphic design work
3.2 Engage specialist expertise where appropriate
3.3 Administer and monitor work against the project plan
3.4 Communicate and collaborate with relevant people at key stages
3.5 Develop and finalise project documentation at appropriate times during the project
3.6 Bring together the disparate challenges of the project to complete work on time


4. Realise graphic design solutions

Performance Criteria:

4.1 Integrate command of design techniques and tools to realise graphic designs
4.2 Work with the fundamental elements and principles of
design with confidence and skill
4.3 Apply critical and creative thinking ability to challenge,
adapt and refine graphic design solutions
4.4 Engage in an ongoing process of creative collaboration and refinement during the design process


5. Evaluate design outcomes

Performance Criteria:

5.1 Evaluate completed designs in terms of success in meeting objectives
5.2 Assess the work against other creative, technical and business considerations
5.3 Analyse and evaluate feedback from client and others
5.4 Develop strategies for possible adjustments to future work and potential for further development of own skills

Learning Outcomes

Details of Learning Activities

Learning Activities in  Semester 1
Learning within this course shall include both group and individual activities that will involve some field work for to assist in the development of concepts. Work will involve both digital and non-digital activities

Learning Activities in Semester 2

Learning activities will consist of
• Class exercises / design drawings based on the history of art & design
• Practical demonstrations for learning software skills
• peer teaching and class presentations
• elearning software tutorials with the RMIT web library link
• online research
• teacher directed group activities/projects
• studio practice
• peer group assessment activities

You will be responsible for your learning and will be expected to engage in independent research, reading, study, practice and screenings.

Teaching Schedule


Class content CUVGRD602A
week 1 Present the Design & Drawing  course Guide & Assessment Tasks
Visit Ian Potter Gallery at Melbourne University
Design drawing 1 The Figure The Fall of Man
week 2

Introduction of design brief for Invented Playground Design project

Design drawing 2 The Figure St Sebastion

Hand out Playground Assessment Task 02 (non graded)

Develop Production Document for the playground

week 3

Design drawing 3 Still Life

Field trip to the Collingwood Childrens Farm Playground

week 4

Design drawing 4  Industrial landscapes

Research playground

week 5

Design drawing 5 Expressionism Edward Munch the Scream

Finalize the Playground proposal

week 6

Design Drawing 6 Nature Drawing Birds

Work on playground Design Drawing

week 7 Design Drawing 7 Nature Drawing Insects

Work on Playground Design Drawing

week 8

 Design Drawing 8 Nature Drawing Insects

Work on Playground Design Drawing

week 9

Design Drawing & The Apocalypse & Power

Work on Playground Design Drawing

week 10 Studio Class present work in progress
Work on Playground Drawing
week 11

Studio Class present work in progress
Work on Playground Drawing

week 12

Hand in and present folio of four best Completed Design Drawings (Ungraded)

Studio Class

week 13 Hand In and present A1 Sized Colour Playground Design Drawing (ungraded)
This assessment will comprise of two parts. Part A will be submitted at the end of semester 1 and consists of visualisations for the ‘Invented Playground Design’

The graded Playground assessment Task will be the ongoing development of the will be submitted at the end of semester 2

Semester 2 Content Element
week 1 Present Course Guide
Class screening The power of Art
Design drawing 1 Post Impressionism the portrait, Van Gogh
week 2 Design drawing 2 The figure, The High Renaissance & the Theme of beauty visual aesthetic , Bottichelli
Develop Project Proposal for Playground
week 3 Design drawing 3 the figure Renaissance Art ,Jan Van Eyke, The Arnolfini Wedding
Work in Playground Drawing / 3d Cardboard Model / 3d Still images / vector graphic
week 4 Design drawing 4 Renaissance Art the theme of angles & good vs evil Jan Van Eyke

Work in Playground Drawing / 3d Cardboard Model / 3d Still images / vector graphic

week 5 Design drawing 5 the Figure Renaissance Art & the theme of symbolism good vs vil, Roger Van Der Wyden
Work in Playground Drawing / 3d Cardboard Model / 3d Still images / vector graphic
week 6 Design concept drawing 6 Renaissance Art , Surrealism & Fantasy, Hieronymos Bosh
Work in Playground Drawing / 3d Cardboard Model / 3d Still images / vector graphic
week 7 Design concept drawing 7, Renaissance Art  & the theme of Mythology , Lucas Cranish
Work in Playground Drawing / 3d Cardboard Model / 3d Still images / vector graphic
week 8 Work on and submit  Assessment Task 01 Playground Drawing /3d Cardboard Model / 3d Still images / vector graphic
Work on Playground animation
week 9 Design drawing 8 Symbolism & Indian Miniature Paintings
Work on Playground animation
week 10
Design drawing 9 Nature, power & beauty
Work on Playground animation
week 11 Studio Class
Work on Playground animation
week 12 Studio Class
Work on Playground animation
week 13 Assessment Task 02 Folio of five completed design drawings due (to be photographed & submitted)

Work on Play ground animation
week 14 Work on and Submit Assessment Task  Playground Animation (Graded)  to be presented  to the class.  1,2,3,4,5
week 15 Studio Class
Feedback & Review
week 16 Studio Class
Feedback & Review

Learning Resources

Prescribed Texts


Learning resources and prescribed texts
The Elements of Design Poppy Evans Delmar College Learning
H W Janson A History of Art

Other Resources

Overview of Assessment

Assessment for this course is ongoing throughout the semseter. Your knowledge of course content is assessed through participation in class exercises, practical project work and through the application of learned skills.

Assessment Tasks

To demonstrate competency in this course you will need to complete the following assessment to a satisfactory standard.
You will receive feedback on all assessment and once you have demonstrated competency, you will receive a grade for Assessment Task 5 (refer to MyRMIT for grading rubric).

Semester 1

Assessment Tasks (Unraded)
1 Folio of Four  Best completed Design Drawings Due Week (Due Week 12)

Assessment Tasks (Unraded)
2 Completed A1 Sized Colour  Playground Drawing (Due Week 13) 

Semester 2

Assessment Tasks (Ungraded)
3 Playground Drawing / 3d Cardboard Model / 3d Still images / vector graphic (Due week 8 )(to be photographed & submitted)
4 Folio of four completed design drawings (Due week 13) (to be photographed & submitted)

Assessment Tasks (Graded)
5 Invented Playground Design, Animation/Game Design (Due week 14)

Students Assessment Files are to have the correct file naming conventions and is to be presented As a .zip file to be placed on the Google Drive Server in the Design & Drawing 4 Dropbox
Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.

Grades used in this unit are as follows:
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competentcy Achived Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Assessment and Feedback
(web link)
You will receive verbal feedback during scheduled class times, and written feedback from teachers on your work . Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress(web link)
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Special consideration for Late Submission
(web link)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration.

Academic Integrity and Plagiarism
(web link)
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview