Course Title: Research and apply concepts and theories of creativity
Part B: Course Detail
Teaching Period: Term2 2012
Course Code: MKTG5777C
Course Title: Research and apply concepts and theories of creativity
School: 345T Media and Communication
Campus: City Campus
Program: C6087 - Advanced Diploma of Screen and Media
Course Contact : Program Administration
Course Contact Phone: +61 3 99254815
Course Contact Email:mctafe@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
C6087 Advanced Diploma of Screen and Media (Interactive Digital Media)
Teacher: Arthur Michalopoulos
Phone: 99254815
Email: arthur.michalopoulos@rmit.edu.au
C6087 Advanced Diploma of Screen and Media
Teacher: Andrew Harrison
Phone: 03 9925 4815
Email: andrewharrison@rmit.edu.au
Nominal Hours: 20
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
.
This course introduces students to the skills required to undertake research into different concepts and theories of creativity, and to apply those to a particular field of endeavour.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUFCRT07A Research and apply concepts and theories of creativity |
Element: |
1. Research concepts and theories of creativity |
Performance Criteria: |
1.1 Use a range of research techniques to source information about creativity |
Element: |
2. Apply theories of creativity to practice |
Performance Criteria: |
2.1 Evaluate the relevance and application of different theories and practices of creativity based on analysis of own work and life experience |
Element: |
3. Develop, articulate and debate own perspectives |
Performance Criteria: |
3.1 Take a critical approach to different theories and reflect on own ideas and responses |
Learning Outcomes
Details of Learning Activities
C6087 Advanced Diploma of Screen and Media (Interactive Digital Media)
Learning activities will consist of:
• in class activities
• out-of-class activities
• peer teaching and class presentations
• online research
• group discussion
• independent project based work
• workshopping of students’ own projects
• screenings
• guest lecturers
• teacher directed group activities/projects
C6087 Advanced Diploma of Screen and Media
In class learning activities include, but are not limited to:
lectures
group discussion
teacher directed group activities/projects
workshops
Out of class activities include, but are not limited to:
online research
independent project based work
Teaching Schedule
| Week |
C6087 Advanced Diploma of Screen and Media (Interactive Digital Media) Class content |
Assessment deadlines | Elements |
| 1 | Introduction – What is creativity?
Introducing: Assignment 01: Research and present a talk on artists and art movements and their particular theories of creativity |
1, 2, 3 | |
| 2 | Commence researching theories of creativity and discussion
- How to set up your presentation |
1, 2 | |
| 3 | Continue researching theories of creativity and discussion | 1, 2 | |
| 4 | Continue researching theories of creativity how to set up a bibliography |
1, 2 | |
| 5 | Get feedback on Summative Assessment task 01:: Research and present a talk on artists and art movements and their particular theories of creativity in preparation for next weeks presentation. | 1, 2, 3 | |
| 6 | Presentations of Assignment 01
Introducing: Summative Assessment task 02: Research and present a theory of creativity. |
Summative Assessment task 01: Research and present a talk on artists and art movements and their particular theories of creativity Due this week | 2, 3 |
| 7 | Commence working on Summative Assessment task 02, present idea to teacher for feedback. | 2, 3 | |
| 8 | Continue working on Summative Assessment task 02, present idea to teacher for feedback | 2, 3 | |
| 9 | continue working on Summative Assessment task 02, present idea to teacher for feedback | 2, 3 | |
| 10 | Applying theories of Creativity Presentation of Assignment 02 |
Summative Assessment task 02: Research and present a theory of creativity. Discuss how it is relevant or not relevant to your own creative practice. Due this week |
1, 2, 3 |
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
| Week |
C6087 Advanced Diploma of Screen and Media Class Content |
Assessment tasks | Elements Covered |
| 1 | Definitions of creativity. Creativity, resourcefulness, innovation and industry. Survey of concepts of creativity. Creative journal experiment. Co-creation experiment: a concept is passed between people for incubation. | 1.1, 1.2, 1.3, 1.4, 1.5, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4 | |
| 2 | Creative processes and behaviours. Creativity and risk in creative industry context. | Creative journal. | 1.1, 1.2, 1.3, 1.4, 1.5, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4 |
| 3 | Creative journal experiment commenced. Co-creation experiment. |
1.1, 1.2, 1.3, 1.4, 1.5, 2.2, | |
| 4 | Concepts and theories of creativity summarised. Co-creation experiment. |
1.2, 1.3, 1.4, 2.1, 2.2, | |
| 5 | Concepts and theories of creativity explored. | 1.2, 1.3, 1.4, 2.1, 2.2, | |
| 6 | Selection of concepts and theories of creativity to apply to production project. | 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4 | |
| 7 | Strategies linked to project development. | 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4 | |
| 8 | Strategies for investigating creative spaces and methods. | Survey submitted (web). | 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4 |
| 9 | Conceptual strategies and tools applied. | 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4 | |
| 10 | Conceptual frameworks. | 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4 | |
| 11 | Production as community of practice and opportunities for stimulating creativity. | 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4 | |
| 12 | Conceptualisation and cross disciplinary approaches. | 1.5, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4 | |
| 13 | Creative strategies surveyed. | 2.2, 2.3, 3.1, 3.2, 3.3, 3.4 | |
| 14 | Creative processes examined. | 2.3, 3.1, 3.2, 3.2, 3.4 | |
| 15 | Creative processes reviewed. | 2.3, 3.1, 3.2, 3.2, 3.4 | |
| 16 | Networked approaches to collaborative production. 360 content. (think tanks, brainstorming, blogs, new apps). New ways of organising production. New ways to connect collaborators and audiences. | Analysis submitted (web). | 1.1, 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.2, 3.4 |
| 17 | Exercise reviewed. | 1.1, 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.2, 3.4 | |
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
Learning Resources
Prescribed Texts
No prescribed texts |
References
You are advised to look at the course Blackboard site for ongoing updated information. |
Other Resources
C6087 Advanced Diploma of Screen and Media (Interactive Digital Media)
Access to computers.
Class notes for each lesson are available on Blackboard in the Theories of Creativity folder.
C6087 Advanced Diploma of Screen and Media
Course notes will be distributed via RMIT online Learning Hub / Blackboard.
You are advised to look at the course Blackboard site for ongoing updated information and course resource materials on a weekly basis.
Technology, Entertainment, Design (TED)
www.ted.com
Tim Brown on creativity and play
www.ted.com/talks/tim_brown_on_creativity_and_play.html
Shekhar Kapur: We are the stories we tell ourselves (film directing)
http://www.ted.com/talks/lang/eng/shekhar_kapur_we_are_the_stories_we_tell_ourselves.html
J.J. Abrams’ mystery box (TV: curiosity and mystery)
http://www.ted.com/talks/j_j_abrams_mystery_box.html
Amy Tan on creativity (writing)
http://www.ted.com/talks/lang/eng/amy_tan_on_creativity.html
Elizabeth Gilbert on nurturing creativity (writing)
http://www.ted.com/index.php/talks/elizabeth_gilbert_on_genius.html
Franco Sacchi tours Nigeria’s booming Nollywood (film industry)
http://www.ted.com/talks/lang/eng/franco_sacchi_on_nollywood.html
Overview of Assessment
Assessment will involve practical exercises, knowledge assessment tasks and practical group projects.
Assessment Tasks
C6087 Advanced Diploma of Screen and Media (Interactive Digital Media)
Summative assessment tasks
Assignment 01: Research and present a talk on artists and art movements and their particular theories of creativity
Due: week 6
(Full brief is available on Blackboard in the Theories of Creativity Folder assessment tasks)
Assignment 02: Research and present a theory of creativity.
Discuss how it is relevant or not relevant to your own creative practice.
Due: Week 10
(Full brief is available on Blackboard in the Theories of Creativity Folder assessment tasks)
Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.
For further information on the grading system and criteria used, please refer to the course blackboard site.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competent achieved graded.
DNS Did Not Submit for Assessment
NYC Not Yet competent.
C6087 Advanced Diploma of Screen and Media
To demonstrate competency in this course, you will need to complete all the following tasks for assessment to a satisfactory standard.
ASSESSMENT TASKS:
Formative assessment tasks
1. Creative journal experiment.
Students will engage in a writing process based on ‘morning pages’ process as described by Julia Cameron in The Artist’s Way (Pan, 1993). This is a journal of totally unedited, spontaneous writing that is designed to establish a flow of regular (daily) writing that takes place every morning before commencing all other daily tasks.
Each student will need to write a minimum of one page per day between weeks 1 and 2 as a stream of consciousness purely for themselves. This practice is intended to focus on developing a spontaneous and intuitive attitude to writing rather than producing literature for anyone to read.
The pages themselves will not be submitted for reading or assessment of their content, but only displayed briefly to the teacher
Evidence you have conducted this experiment and your personal review and assessment of this experiment is Due: Week 2
Summative assessment tasks
2. Summaries and analysis.
You will be required to choose two different existing theories or concepts of creativity and asked to:
a) explain each of them as simply as possible in your own words,
b) suggest how you will actually go about exploring and applying these theories or concepts in your current screen production project.
The topics you can choose from include:
Critical thinking and creativity.
Creativity and logic.
Avant-garde and mainstream.
Surrealist strategies and manifestos.
Purposeless play (John Cage).
The ‘dream machine’ (Brion Gysin)
‘Cut ups’ technique (Brion Gysin)
Schemas and morphologies: systerns and routines in thinking.
Conceptual Spaces theory (Margaret A. Boden).
Klondike Spaces. (David N. Perkins).
Exploration &/vs Exploitation. (James G. March).
Co-creation. ( Rumerhart, Hakkarainen and/or De Bono).
Adaptive Expertise (Giyoo Hitano and Kayoko Inagaki).
Preparation, incubation, illumination, and verification. (Graham Wallas)
Flow experience. (Mihalyi Csikszentmihalyi).
Transcendental Mediatation (Marashi Mahesh Yogi, David Lynch)
Zen koans.
Multiple intelligences. (Howard Gardner).
Lateral Thinking. (Edward De Bono).
Six Thinking Hats. (Edward De Bono).
Concept Snap. (Edward De Bono).
Mind maps. (Tony Buzan).
Communities of practice. (Etienne Wenger).
Boundary crossing and cross disciplinary approaches.
Combinatorial, exploratory and transformational creativities. (Edith Ackerman).
Ekphrasis.
This assessment task will be presented on the world wide web via your own production blog (see BSBINN501A ‘Establish systems that support innovation’ and BSBINN502A ‘Build sustain innovative work environment’).
Your response to this assessment task must be published on your own website / blog site in two instalments. Instalment one will be your summary of the people, ideas and strategies you have chosen to look at. Instalment two will be your summary of the usefulness of the ideas and strategies you considered during your own production period.
due: Week 8.
3. Analysis and report.
Reflect on and report on which of the theories, concepts or strategies you chose were the most useful in development, production and post production.
due: Week 16.
Your response to this assessment task must be published on your own website / blog site in two instalments. Instalment one will be your summary of the people, ideas and strategies you have chosen to look at. Instalment two will be your summary of the usefulness of the ideas and strategies you considered during your own production period.
Grades used in this unit are as follows:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration
Other Information
C6087 Advanced Diploma of Screen and Media (Interactive Digital Media)
Feedback:
Students will receive spoken and written feedback from teachers on their work. This feedback will also include suggestions on how students can proceed to the next stage of developing their projects.
Submission of written material:
Please advise teacher IN ADVANCE if an extension of time or special consideration is required for submission of work. (See blackboard for more information regarding late submissions)
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;
C6087 Advanced Diploma of Screen and Media
Ethics and your work:
In this course you are required to work to brief and to meet deadlines. You are also required to submit work which could be broadcast to a majority audience and would meet a rating of between G and MA (follow the links on The Office of Film and Literature Classification website - oflc.gov.au) to inform yourself of criteria, and also meets RMIT’s Ethical Conduct requirements (follow the links on the RMIT website- rmit.edu.au) and Australian law with regard to vilification (including the Racial Vilification Act 1996.)
It is each student’s responsibility to acquaint him/herself with these regulations before submitting work for assessment. The “Statement of Guiding Principals (1.1)” listed in the “RMIT code of conduct for research” (which can be found in the RMIT website) apply to screen and media students’ dealings with RMIT staff, students and people outside of RMIT University (including actors, government, police, businesses at all stages of casting, rehearsal, and shooting of student productions.)
In line with this requirement the majority content of your film productions must be approved and signed off by your production supervisor (a Screen and media teacher) one month ahead of the first day of photography.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;
Course Overview: Access Course Overview