Course Title: Research and apply concepts and theories of creativity

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: MKTG5777C

Course Title: Research and apply concepts and theories of creativity

School: 345T Media and Communication

Campus: City Campus

Program: C6087 - Advanced Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 99254815

Course Contact Email:mctafe@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nicole MCkinnon

+6 3 9925 4375


nicole.mckinnon@rmit.edu.au

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

.
This course introduces students to the skills required to undertake research into different concepts and theories of creativity, and to apply those to a particular field of endeavour.


 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFCRT07A Research and apply concepts and theories of creativity

Element:

1. Research concepts and theories of creativity

Performance Criteria:

1.1 Use a range of research techniques to source information about creativity
1.2 Identify and explore potential new, emerging and alternative sources of ideas and thinking about creativity
1.3 Expand own knowledge and understanding of creativity through review and critical analysis of information
1.4 Analyse, compare and contrast a range of theoretical perspectives and thinking on creativity
1.5 Identify and explore the transmigration of creative thought to innovative output

Element:

2. Apply theories of creativity to practice

Performance Criteria:

2.1 Evaluate the relevance and application of different theories and practices of creativity based on analysis of own work and life experience
2.2 Analyse the ways in which different aspects of history, theory and other influences are applied, adapted or challenged in practice
2.3 Assess the ways in which theories, thinking and practices about creativity may be applied that provide benefits to individuals, businesses and the community

Element:

3. Develop, articulate and debate own perspectives
theories and practices of creativity

Performance Criteria:

3.1 Take a critical approach to different theories and reflect on own ideas and responses
3.2 Develop own substantiated positions in response to research and analysis
3.3 Articulate own positions in a manner which demonstrates clarity of thought and conceptual understanding of different theories and thinking
3.4 Debate own positions on creativity showing belief in own ideas and a willingness to remain open to new perspectives


Learning Outcomes



Details of Learning Activities

C6087 Advanced Diploma of Screen and Media (Interactive Digital Media)

Learning activities will consist of:
• in class activities
• out-of-class activities
• peer teaching and class presentations
• online research
• group discussion
• independent project based work
• workshopping of students’ own projects
• teacher directed group activities/projects.


Teaching Schedule

WeekClass contentAssessment deadlinesElements
2Introduction – What is creativity?

Introduction -  What is creativity?

Introducing: Assignment 01: Research and present a talk on artists and art movements and their particular theories of creativity

 1, 2, 3
3

Creativity and Interactive Digital Media
- creating content for cross platform delivery overview.

Commence researching theories of creativity and discussion
- How to set up your presentation

 1, 2
4

 Continue researching theories of creativity and discussion
Presentation of Formative assessment task 01: Research and present a talk on artists and art movements and their particular theories of creativity

 Formative assessment task 01: Research and present a talk on artists and art movements and their particular theories of creativity1, 2
5

Creativity and Interactive Digital Media
- small & short format film making

 

 1, 2
6Presentation of Summative Assessment task Part 01: Experiments in applying the creative techniques in your own practice. Summative Assessment task Part 01: Experiments in applying the creative techniques in your own practice1, 2, 3
7

 Creativity and Interactive Digital Media
- Transmedia

Introducing: Summative Assessment task Part 02: Create a presentation discussing your application of creative techniques into your own practice (your individual project 02).

 2, 3
8

Creativity and Interactive Digital Media
-  Audience participation

 

 2, 3
9Creativity and Interactive Digital Media
- Apps
 2, 3
10Creativity and Interactive Digital Media
- Mobile devices
 2, 3
11Applying theories of Creativity
Presentation of Summative Assessment task Part 02: Create a presentation discussing your application of creative techniques into your own practice (your individual project 02).
Summative Assessment task Part 02: Create a presentation discussing your application of creative techniques into your own practice (your individual project 02).1, 2, 3

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.


Learning Resources

Prescribed Texts

No prescribed texts


References

You are advised to look at the course Blackboard site for ongoing updated information.


Other Resources

Access to computers.

Class notes for each lesson are available on Blackboard in the Theories of Creativity folder.


Overview of Assessment

Assessment will involve practical exercises, knowledge assessment tasks and practical group projects.


Assessment Tasks

C6087 Advanced Diploma of Screen and Media (Interactive Digital Media)

Summative assessment tasks

Formative assessment task 01: Research and present a talk on artists and art movements and their particular theories of creativity(Individual project)

Summative Assessment task Part 01: Experiments in applying the creative techniques in your own practice(individual or group)

Summative Assessment task Part 02: Create a presentation discussing your application of creative techniques into your own practice (your individual project 02).

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competent achieved graded.
DNS Did Not Submit for Assessment
NYC Not Yet competent. 

 

 

 

 

 



C6087 Advanced Diploma of Screen and Media

To demonstrate competency in this course, you will need to complete all the following tasks for assessment to a satisfactory standard.

ASSESSMENT TASKS:


Formative assessment tasks

1. Creative journal experiment.
Students will engage in a writing process based on ‘morning pages’ process as described by Julia Cameron in The Artist’s Way (Pan, 1993). This is a journal of totally unedited, spontaneous writing that is designed to establish a flow of regular (daily) writing that takes place every morning before commencing all other daily tasks.
Each student will need to write a minimum of one page per day between weeks 1 and 2 as a stream of consciousness purely for themselves. This practice is intended to focus on developing a spontaneous and intuitive attitude to writing rather than producing literature for anyone to read.
The pages themselves will not be submitted for reading or assessment of their content, but only displayed briefly to the teacher
Evidence you have conducted this experiment and your personal review and assessment of this experiment is Due: Week 2


Summative assessment tasks


2. Summaries and analysis.
You will be required to choose two different existing theories or concepts of creativity and asked to:
a) explain each of them as simply as possible in your own words,
b) suggest how you will actually go about exploring and applying these theories or concepts in your current screen production project.

The topics you can choose from include:

Critical thinking and creativity.
Creativity and logic.
Avant-garde and mainstream.
Surrealist strategies and manifestos.
Purposeless play (John Cage).
The ‘dream machine’ (Brion Gysin)
‘Cut ups’ technique (Brion Gysin)
Schemas and morphologies: systerns and routines in thinking.
Conceptual Spaces theory (Margaret A. Boden).
Klondike Spaces. (David N. Perkins).
Exploration &/vs Exploitation. (James G. March).
Co-creation. ( Rumerhart, Hakkarainen and/or De Bono).
Adaptive Expertise (Giyoo Hitano and Kayoko Inagaki).
Preparation, incubation, illumination, and verification. (Graham Wallas)
Flow experience. (Mihalyi Csikszentmihalyi).
Transcendental Mediatation (Marashi Mahesh Yogi, David Lynch)
Zen koans.
Multiple intelligences. (Howard Gardner).
Lateral Thinking. (Edward De Bono).
Six Thinking Hats. (Edward De Bono).
Concept Snap. (Edward De Bono).
Mind maps. (Tony Buzan).
Communities of practice. (Etienne Wenger).
Boundary crossing and cross disciplinary approaches.
Combinatorial, exploratory and transformational creativities. (Edith Ackerman).
Ekphrasis.

This assessment task will be presented on the world wide web via your own production blog (see BSBINN501A ‘Establish systems that support innovation’ and BSBINN502A ‘Build sustain innovative work environment’).

Your response to this assessment task must be published on your own website / blog site in two instalments. Instalment one will be your summary of the people, ideas and strategies you have chosen to look at. Instalment two will be your summary of the usefulness of the ideas and strategies you considered during your own production period.

due: Week 8.

3. Analysis and report.
Reflect on and report on which of the theories, concepts or strategies you chose were the most useful in development, production and post production.

due: Week 16.

Your response to this assessment task must be published on your own website / blog site in two instalments. Instalment one will be your summary of the people, ideas and strategies you have chosen to look at. Instalment two will be your summary of the usefulness of the ideas and strategies you considered during your own production period.

Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration



 

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.

Plagiarism - RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity

Copyright
All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:
www.rmit.edu.au/students/specialconsideration/online

Course Assessment Committee/Program Advisory Board
These committees promote the early identification of students who are not achieving acceptable academic performance. The Course Assessment Committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University.

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees

Course Overview: Access Course Overview