Course Title: Manage the marketing process
Part B: Course Detail
Teaching Period: Term2 2012
Course Code: MKTG5806C
Course Title: Manage the marketing process
School: 345T Media and Communication
Campus: City Campus
Program: C6087 - Advanced Diploma of Screen and Media
Course Contact : Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Nicole McKinnon
Phone: 99254375
Email: nicole.mckinnon@rmit.edu.au
Teacher: Arthur Michalopoulos
Phone: 99254111
Email: arthur.michalopoulos@rmit.edu.au
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit of competency, Manage the marketing process BSBMKG603B is delivered in the class Design Studio 4, together with Develop a marketing plan BSBMKG609A and Establish the creative vision for screen productions CUFDRT601A. The aim of this course is to give students the opportunity to manage the marketing process. Students will undertake the execution of the marketing plan for the end of year graduate exhibition. They will also develop strategies for marketing themselves as interactive digital media designers.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG603B Manage the marketing process |
Element: |
1. Manage marketing performance |
Performance Criteria: |
1.1 Manage marketing effort to ensure it is directed towards |
Element: |
2. Manage marketing personnel |
Performance Criteria: |
2.1 Communicate strategic marketing objectives across the |
Element: |
3. Evaluate and improve strategic marketing performance |
Performance Criteria: |
3.1 Analyse marketing outcomes, review strategic objectives |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. You will be able to develop and execute a marketing plan and manage, evaluate and improve marketing performance both as an individual and for group projects.
Details of Learning Activities
Learning activities will consist of:
peer teaching and class presentations
group discussion
online research
workshopping
independent project based work
teacher directed group activities/projects
class exercises to review discussions/lectures
workshopping of students’ own projects
reading of excerpts of writings to provide examples of writing elements
analysis/critique of writings of students’ choice
Teaching Schedule
| Week | Class content | Assignment due dates | Elements |
Elements |
| 1 |
Introduction Identity teams Assignment 01: Marketing Research Due today end of class (Name, team members. Required Research etc) Introducing: Assignment 02: Develop a marketing plan for the end of year exhibition, proposal and presentation Presentation week 5 final submission week 16. |
Due: Assignment 01: Marketing Research Into the drop box. |
2,3 | 1,2,3 |
| 2 | Brainstorm of Exhibition ‘Identity’ ideas - Appropriate name for Graduate exhibition - Overall Design for posters, invites, DVD etc |
3 | 1,2 | |
| 3 | Present rough concept(sketches, colour palette, images etc) Presentation & feedback |
3 | 1 | |
| 4 | Update & preparation for week 5 presentations (complete/tweaks) | 3 | 1 | |
| 5 | Presentation of Assignment 02. All groups to present. All students must attend and vote on Graduate exhibition identity 2012. | Due: Assignment 2 Develop a marketing plan for the Graduate exhibition presentation | 3 | 1 |
| 6 | Introduce Assignment 03 Individual marketing plan | 2,3 | 1 | |
| 7 | Work on Assignment 03 Individual marketing plan | 2,3 | 2 | |
| 8 | Work on Assignment 03 Individual marketing plan | 2,3 | 1,3 | |
| 9 | Work on Assignment 03 Individual marketing plan |
2,3 | 1 | |
| 10 | Work on Assignment 03 Individual marketing plan | 2,3 | 2 | |
| 11 | Work on Assignment 03 Individual marketing plan | 2,3 | 2 | |
| 12 | Present Assignment 03 Individual marketing plan | 2,3 | ||
| Mid semester break | ||||
| 13 | Introducing Assignment 04 Develop marketing material | 2,3 | 1 | |
| 14 | Work on Assignment 04 Develop marketing material | 2,3 | 2 | |
| 15 | Work on Assignment 04 Develop marketing material | 2,3 | 2 | |
| 16 | Work on Assignment 04 Develop marketing material |
Assignment 04 Develop marketing material
Assignment 02: Develop a marketing plan for the end of year exhibition, proposal and presentation final submission. |
2,3 | 1,2,3 |
Learning Resources
Prescribed Texts
N/A |
References
You are advised to look at the course Blackboard site for ongoing updated information. |
Other Resources
Use of the internet, library an other as required
Overview of Assessment
Assessment is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in the management and evaluation of a marketing process.
Assessment Tasks
Assessment tasks in this course are either Un-graded or Graded
Formative Assessments (Ungraded)
Assignment 01: Marketing Research
(See assignment brief on Blackboard for complete details)
Assignment 04: Develop marketing material
Analyse requirements for individual marketing plan and create branding elements. Presentation, and analysis of branding in relation to Personal marketing plan.
Grades which apply to courses delivered in accordance with competency-based assessment (not graded)
CA Competency achieved
NYC Not yet competent
DNS Did Not Submit for Assessment
Summative Assessment (Graded)
Assignment 02: Develop a marketing plan for the end of year exhibition, proposal and presentation
Presentation week 5, final submission week 16
(See assignment brief on Blackboard for complete details)
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competent with Pass
NYC Not yet competent
DNS Did Not Submit for Assessment
(See assignment briefs on Blackboard for complete details)
NB: Assignment 03: (Individual Marketing Plan) will be assessed as part of BSBMKG609A Develop a Marketing Plan
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration
Other Information
Please note: This competency is co-delivered with BSBMKG609A Develop a marketing plan
Feedback
You will receive spoken and written feedback from teachers on your work. This feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Late Submissions
Please advise teacher in advance if an extension of time or special consideration is required for submission of work. Refer to the course Blackboard site for policy information including information on late submissions.
Plagiarism
RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;
Course Overview: Access Course Overview