Course Title: Manage the marketing process
Part B: Course Detail
Teaching Period: Term2 2014
Course Code: MKTG5806C
Course Title: Manage the marketing process
School: 345T Media and Communication
Campus: City Campus
Program: C6087 - Advanced Diploma of Screen and Media
Course Contact : Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Arthur Michalopoulos
Phone: 99254111
Email: arthur.michalopoulos@rmit.edu.au
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit of competency, Manage the marketing process BSBMKG603B is delivered in the class Design Studio 4, together with Develop a marketing plan BSBMKG609A and Establish the creative vision for screen productions CUFDRT601A. The aim of this course is to give students the opportunity to manage the marketing process. Students will undertake the execution of the marketing plan for the end of year graduate exhibition. They will also develop strategies for marketing themselves as interactive digital media designers.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG603B Manage the marketing process |
Element: |
1. Manage marketing performance |
Performance Criteria: |
1.1 Manage marketing effort to ensure it is directed towards |
Element: |
2. Manage marketing personnel |
Performance Criteria: |
2.1 Communicate strategic marketing objectives across the |
Element: |
3. Evaluate and improve strategic marketing performance |
Performance Criteria: |
3.1 Analyse marketing outcomes, review strategic objectives |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. You will be able to develop and execute a marketing plan and manage, evaluate and improve marketing performance both as an individual and for group projects.
Details of Learning Activities
Learning activities will consist of:
peer teaching and class presentations
group discussion
online research
workshopping
independent project based work
teacher directed group activities/projects
class exercises to review discussions/lectures
workshopping of students’ own projects
Teaching Schedule
| Week |
Class content
|
Assessment tasks |
Establish the creative vision for screen productions CUFDRT601A |
Manage the marketing process |
Develop a marketing plan |
| week1 | Introduction and discussion of course With additional screening of previous graduate DVD’s Workshop Class Activity MTV Aniamtion Concept |
1 | 1 | 1 | |
| week2 | Intro to End-Of-Year exhibition (ideas/Designs/proposal) End-Of-Year exhibition concept proposal brie Auditorium Milestone Presentation Present the Project Progress completed scenes in animatic and Script Workshop End-Of-Year exhibition concept proposal development |
1,2 | 1,2 | 1,2,3 | |
| week3 | Teams to continue developing concepts in preparation of presentations for week 4
Workshop Class Activity MTV Aniamtion Production |
1,2 | 1,2 | 1,2,3 | |
| week4 | Work/Presentation/deciding on End -Of-Year Exhibition concept Exhibition Team allocation/ Marketing Plan Intro Workshop End-Of-Year exhibition concept pre-production |
Assessment task 1: Exhibition concept presentation and submission | 1,2 | 3 | 1 |
| week5 | Outline of proposed further study or work options in industry indicated by research of study programs
Work on Design Project 4 production |
1,2 | 3 | 1 | |
| week6 | Applying for suitable jobs in the industry
Work on Design Project 4 production |
1,2,3 | 2,3 | 1 | |
| week7 | Work on CV/resume that shows appropriate experience and suitable design layout
Workshop WIL activity - Human Rights Motion Graphic Animations |
1,2,3 | 2,3 | 2 | |
| week8 | Developing possible questions for a hypothetical job interview – what is asked and how should you respond at an interview
Auditorium Milestone Presentation Present the Design Project 4 Progress - interactive wireframes/prototypes or completed scenes in animatic |
1,2,3 | 1,3 | 1,2 | |
| week9 | Concept work on individual business card
Rough cut presentation - 75% final artwork and coded assets completed for interactives with wireframes/prototypes. Linear projects 75% final artwork edited over animatic Work on Design Project 4 production |
1,2,3 | 1,3 | 1,2,3 | |
| week10 | Design work on individual business card Collating/Preparation of ALL aspects of the marketing plan in preparation for submission in week 11 Work on Design Project 4 production |
1,2,3 | 1 | 1,2,3 | |
| week11 | Individual Marketing plan submission
Work on Design Project 4 production |
Assessment task 2 Part A: Individual Marketing plan submission |
1,2,3 | 3 | 3 |
| week12 | Work on show-reel End-Of-Year Exhibition Production
Fine cut Design Project Presentation & submission on a DVD Work on Design Project 4 production |
1,2,3 | 1,2,3 | 1,2,3 | |
| week13 | Work on show-reel End-Of-Year Exhibition Production
Submit the completed Design Project 4 Research Project SummativeTask 01 Final Submission of Design Project 4 |
2,3 | 1,2,3 | 1,2,3 | |
| week14 | Work on show-reel End-Of-Year Exhibition Production
Prepare Design Project 4 production for Graduate exhibition |
2,3 | 1,2,3 | 1,2,3 | |
| week15 | Finalise art for DVD, posters and screening material for End-Of-Year Exhibition Finalise show-reel in preparation for presentation/submission in week 16 Prepare Design Project 4 production for Graduate exhibition |
2,3 | 2,3 | 1,2,3 | |
| week16 | Tweak final art for DVD, posters and screening material for End-Of-Year Exhibition. Show-reel submission
Plan for production in ‘week 17’ |
Assessment task 2 PartB (option 1) Show-reel submission
Assessment task 2 PartB
|
2,3 | 3 | 3 |
Learning Resources
Prescribed Texts
N/A |
References
You are advised to look at the course Blackboard site for ongoing updated information. |
Other Resources
Use of the internet, library an other as required
Overview of Assessment
Assessment is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in the management and evaluation of a marketing process.
Assessment Tasks
NOTE: This unit of competency, Manage the marketing process BSBMKG603B is co-assessed with Develop a marketing plan BSBMKG609A.
ALL Students will be developing an individual marketing plan and a proposal for an End-of-year Exhibition. Later in the semester, they will either be invovled in the production and marketing of an End-of-year Exhibition OR in developing a Showreel (of their own creative work). These activities will be the basis for assessments in this course:-
Formative Assessment task:
Assessment task 1: Exhibition concept Due week 4.
(Refer to assignment brief for details)
Grades which apply to courses delivered in accordance with competency-based assessment (not_graded)
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit Assessment.
Summative assessment tasks:
Assessment task 2 Part A :Individual Marketing plan Due week 11.
(Refer to assignment brief for details)
Assessment task 2 Part B Due week 15.
Option 1: Show-reel
(Refer to assignment brief for details)
OR
Option 2: End of year ExhibitionDue week 15.
(Refer to assignment brief for details)
For assessment task 2 Part B, students not working on the end of year exhibition will submit a show-reel (Option 1). For students working on the end of year exhibition they will complete requirements for Option 2 only.
NB: ALL students to complete Assessment task 2 :Part A: Individual Marketing plan
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competent with Pass
NYC Not yet competent
DNS Did Not Submit for Assessment
(See assignment briefs on Blackboard for complete details)
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Feedback
You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT http://www.rmit.edu.au/browse;ID=9pp3ic9obks7
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n
Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.
Course Overview: Access Course Overview