Course Title: Manage the marketing process

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: MKTG5806C

Course Title: Manage the marketing process

School: 345T Media and Communication

Campus: City Campus

Program: C6087 - Advanced Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Arthur Michalopoulos

Phone: 9925 4111

Email: arthur.michaloppoulos@rmit.edu.au 

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit of competency, Manage the marketing process BSBMKG603B is delivered in the class Design Studio 4, together with Develop a marketing plan BSBMKG609A and Establish the creative vision for screen productions CUFDRT601A. The aim of this course is to give you the opportunity to manage, evaluate and improve the marketing process. During this course you will undertake the execution of the marketing for the end of year graduate exhibition. You will also develop strategies for marketing yourselves as interactive digital media designers.


 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG603B Manage the marketing process

Element:

1. Manage marketing performance

Performance Criteria:

1.1 Manage marketing effort to ensure it is directed towards
areas of greatest potential for the organisation
1.2 Manage integration of marketing, promotional and sales
activities in accordance with strategic marketing objectives
1.3 Monitor product, distribution, pricing and marketing
communication policies in relation to market changes,
marketing plan objectives and organisational requirements
1.4 Use marketing metrics and monitor overall marketing
progress against performance targets to ensure activity,
quality, cost, and time requirements are met
 

Element:

2. Manage marketing personnel

Performance Criteria:

2.1 Communicate strategic marketing objectives across the
organisation in ways suited to levels of knowledge,
experience and specific needs of personnel
2.2 Identify and agree roles, responsibilities and
accountabilities of staff and contractors involved in all
elements of marketing effort
2.3 Develop communication strategy to ensure that personnel
responsible for each element of the marketing mix work
together to meet organisation's marketing objectives
2.4 Provide mentoring, coaching and feedback to support
individuals and teams to achieve agreed objectives and to
use resources to the required standard
2.5 Identify individual and team performance, and instigate
corrective action promptly to safeguard marketing
outcomes
 

Element:

3. Evaluate and improve strategic marketing performance

Performance Criteria:

3.1 Analyse marketing outcomes, review strategic objectives
and marketing metrics, and revise if required
3.2 Analyse successes and performance gaps in relation to
cause and effect, and use this information to improve
strategic performance
3.3 Analyse over-performance against targets for trends and
set new targets
3.4 Analyse changes in market phenomena, and identify and
document their impact on strategic marketing objectives
3.5 Document review of marketing performance against key
performance indicators in accordance with organisational
requirements
 


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. You will be able to develop and execute a marketing plan and manage, evaluate and improve marketing performance both as an individual and for group projects.


Details of Learning Activities

In class: Classroom teaching, workshops and exercises, group discussion, 
Out of class: Independent project work, independent study, research, reading and writing
 


Teaching Schedule

WeekClass ContentAssessment TasksCUFDRT601ABSBMKG603BBSBMKG609A
1Introduction and discussion of course
Screening of previous graduate work to clarify underlying themes of driving idea

Show/discuss ‘Night of the living Dead re-animated’

Introduction and discussion of course
•Intro to End-Of-Year exhibition (ideas/Designs/proposal, brainstorm, groups)
•Intro to Individual marketing plans
 

 1 2 1
 2 Workshops for determining & developing key visual references for production and making sure production schedules are maintained

Panel presentations

Teams to continue developing concepts in preparation of presentations for week 4


 
1,21,21,2
 3 Workshops for determining storyboard and art direction development

Teams to continue developing concepts in preparation of presentations for week 4

 1,21,21,2
 4 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Work/Presentation/deciding on End -Of-Year exhibition concept & establishment of Exhibition team
Assessment Task 1: End-of-year screening concept  1,2 3 1,2,3
 5 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Outline of proposed further study or work options in industry indicated by research of study programs

 1,2 1,2,3 1,2,3
 6 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Applying for suitable jobs in the industry

  1,2 1,2 1,2
 7 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Work on CV/resume that shows appropriate experience and suitable design layout

 1,2 2 1,2
 8 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Developing possible questions for a hypothetical job interview – what is asked and how should you respond at an interview

  2,3 1,2,3 1,2
 9 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Concept work on website designs


 
2 1,2,32,3
 10 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Design work on individual web site (Design web environments)
Collating/Preparation of ALL aspects of the marketing plan in preparation for submission in week 11

  2 2,32,3
11 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Marketing plan submission

Show-reel brief for students NOT taking part in end-of-year exhibition

Assessment Task 2: Individual Marketing plan  2 3 2,3
 12 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Marketing plan submission
Work on show-reel
End-Of-Year Exhibition Production

 22,32,3
 13 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Work on show-reel
End-Of-Year Exhibition Production

 22,3 2,3
14 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Work on show-reel
End-Of-Year Exhibition Production

 2,3 33
 15 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Finalise art for DVD, posters and screening material for End-Of-Year Exhibition
Finalise show-reel in preparation for presentation/submission in week 16

  1,2,3 3 3
 16 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Tweak final art for DVD, posters and screening material for End-Of-Year Exhibition Show-reel submission
Plan for production in ‘week 17’

Assessment Task 3:Review of marketing process

Assessment Task 4:

a) Show-reel
OR
b) End-Of-Year Screening documentation

 3 3 3


Learning Resources

Prescribed Texts


References


Other Resources

For Further reading please see these websites containing information regarding small business and other useful marketing information.

Small Business Festival:
www.business.vic.gov.au/events-workshops-and-mentoring

How to start a business in Victoria:

www.business.vic.gov.au/setting-up-a-business/how-to-start-a-business

Starting a business checklist:

www.business.vic.gov.au/setting-up-a-business/how-to-start-a-business/starting-a-business-checklist

Sole Trader Information:

www.business.vic.gov.au/setting-up-a-business/business-structure/sole-trader


Overview of Assessment

Assessment is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in the management and evaluation of a marketing process.


Assessment Tasks

Assessment for this Unit will be delivered and assessed in conjunction with BSBMKG609A Develop a Marketing Plan MKTG 5807. It will involve both individual and group activities:- Specific details will be provided within the individual assessment task briefs.

To demonstrate competency in this course you will need to complete the following assessment to a satisfactory standard.
You will receive feedback on all assessment and once you have demonstrated competency, you will receive a grade for assessments 1, 2 and 4 (refer to MyRMIT for grading rubric).
 

  • Assessment task 1 Graded -  End of year screening concept (Due Week 4)
  • Assessment task 2 Graded -  Individual Marketing Plan (Due Week 11)
  • Assessment task 3 Ungraded -  Written analysis of marketing process with suggestions for improvements. 500 words (Due Week 16)
  • Assessment task 4 Graded -  Showreel OR End of year screening documentation (Due Week 16)

 

Graded assessment in this course uses the following grades

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
 

Grading criteria for this assessment can be found on the course Blackboard site.


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: www.rmit.edu.au/students

Cover Sheet for Submissions:
You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions. This signed sheet acknowledges that you are aware of the plagiarism implications

Attendance:
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback:
You will receive verbal and written feedback on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT: http://www.rmit.edu.au/browse;ID=9pp3ic9obks7

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Student progress policy: http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission):
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline : http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity : http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n

Course Overview: Access Course Overview