Course Title: Manage the marketing process

Part B: Course Detail

Teaching Period: Term2 2014

Course Code: VART5924C

Course Title: Manage the marketing process

School: 345T Media and Communication

Campus: City Campus

Program: C6087 - Advanced Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

C6087DIGIT- ADVANCED DIPLOMA OF SCREEN & MEDIA (Interactive)
Peter Kennedy
Phone: 9925 5087
email: peter.kennedy@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

N/A

Course Description

This unit of competency, Establish the creative vision for screen productions CUFDRT601A is delivered in the class Design Studio 4, together with Develop a marketing plan BSBMKG609A and Manage the marketing process BSBMKG603B. The aim of this course is for students to concurrently develop a variety of screen based productions, both as individuals and as part of production teams.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG603B Manage the marketing process

Element:

1. Manage marketing performance

Performance Criteria:

1.1 Manage marketing effort to ensure it is directed towards
areas of greatest potential for the organisation
1.2 Manage integration of marketing, promotional and sales
activities in accordance with strategic marketing objectives
1.3 Monitor product, distribution, pricing and marketing
communication policies in relation to market changes,
marketing plan objectives and organisational requirements
1.4 Use marketing metrics and monitor overall marketing
progress against performance targets to ensure activity,
quality, cost, and time requirements are met

Element:

2. Manage marketing personnel

Performance Criteria:

2.1 Communicate strategic marketing objectives across the
organisation in ways suited to levels of knowledge,
experience and specific needs of personnel
2.2 Identify and agree roles, responsibilities and
accountabilities of staff and contractors involved in all
elements of marketing effort
2.3 Develop communication strategy to ensure that personnel
responsible for each element of the marketing mix work
together to meet organisation's marketing objectives
2.4 Provide mentoring, coaching and feedback to support
individuals and teams to achieve agreed objectives and to
use resources to the required standard
2.5 Identify individual and team performance, and instigate
corrective action promptly to safeguard marketing
outcomes

Element:

3. Evaluate and improve strategic marketing performance

Performance Criteria:

3.1 Analyse marketing outcomes, review strategic objectives
and marketing metrics, and revise if required
3.2 Analyse successes and performance gaps in relation to
cause and effect, and use this information to improve
strategic performance
3.3 Analyse over-performance against targets for trends and
set new targets
3.4 Analyse changes in market phenomena, and identify and
document their impact on strategic marketing objectives
3.5 Document review of marketing performance against key
performance indicators in accordance with organisational
requirements


Learning Outcomes


Upon successful completion of this course, you will have acquired the skills and knowledge to develop the creative vision required for the production of a variety of screen based products. These include animations, short narrative dramas, interactive, mobile and web based productions.


Details of Learning Activities

C6087DIGIT- ADVANCED DIPLOMA OF SCREEN & MEDIA (Interactive Digital Media)

In class learning activities include, but are not limited to:
* lectures
* peer teaching and class presentations
* group discussion
* teacher feedback
* elarning research & tutorials
* independent project based work
* teacher directed group activities/projects
* workshopping of students own projects and online blogs

Out of class activities include, but are not limited to:
* online research
* work shopping
* independent project based work


Teaching Schedule

WkClass contentAssessment tasksEstablish the creative vision for screen productions

CUFDRT601A

Manage the marketing process

BSBMKG603B

Develop a marketing plan

BSBMKG609A

 1 Introduction and discussion of course
With additional screening of previous graduate DVD’s

Workshop Class Activity MTV Aniamtion Concepts

  111
 2Intro to End-Of-Year exhibition (ideas/Designs/proposal)
End-Of-Year exhibition concept proposal brie

Auditorium Milestone Presentation Present the Project Progress completed scenes in animatic and Script
Work on Design Project 4 production
one on one feedback. Students to record feedback

Workshop End-Of-Year exhibition concept proposal development

  1,21,21,2,3
 3 Teams to continue developing concepts in preparation of presentations for week 4

Workshop Class Activity MTV Aniamtion Production

  1,21,21,2,3
 4 Work/Presentation/deciding on End -Of-Year Exhibition concept
Exhibition Team allocation/ Marketing Plan Intro

Workshop End-Of-Year exhibition concept pre-production

  1,231
 5 Outline of proposed further study or work options in industry indicated by research of study programs

Work on Design Project 4 production
One on one feedback. Students to record feedback
Workshop Class Activity
Present Flowcharts, prototypes (Interactive), scripts & animatic (Linear) for feedback

Applying for suitable jobs in the industry

  1,231
 6Applying for suitable jobs in the industry

Work on Design Project 4 production
One on one feedback. Students to record feedback
Present Flowcharts, prototypes (Interactive), scripts & animatic (Linear) for feedback

  1,2,32,32
 7Work on CV/resume that shows appropriate experience and suitable design layout

Workshop WIL activity - Human Rights Motion Graphic Animations

  1,2,32,32
 8Developing possible questions for a hypothetical job interview – what is asked and how should you respond at an interview

Auditorium Milestone Presentation Present the Design Project 4 Progress - interactive wireframes/prototypes or completed scenes in animatic
Workshop WIL activity - Human Rights Motion Graphic Animations

Formative assessment task 1. Online blog is to be completed on Blackboard 1,2,31,31,2
 9Concept work on individual business card

Rough cut presentation - 75% final artwork and coded assets completed for interactives with wireframes/prototypes. Linear projects 75% final artwork edited over animatic

Work on Design Project 4 production
One on one feedback. Students to record feedback

Formative assessment task 2.  Rough cut presentation design project 4. 1,2,31,31,2,3
 10Design work on individual business card
Collating/Preparation of ALL aspects of the marketing plan in preparation for submission in week 11

Work on Design Project 4 production
One on one feedback. Students to record feedback

  1,2,311,2,3
 11Individual Marketing plan submission

Work on Design Project 4 production
One on one feedback. Students to record feedback 

  1,2,31,2,31,2,3
 12Work on show-reel End-Of-Year Exhibition Production

Fine cut Design Project Presentation & submission on a DVD

Work on Design Project 4 production
One on one feedback. Students to record feedback

  1,2,333
 13Work on show-reel End-Of-Year Exhibition Production

Submit the completed Design Project 4 Research Project

SummativeTask 01 Final Submission of Design Project 4

Summative asessment task 1 - Design Project 4 Final Submission. 2,31,2,31,2,3
 14Work on show-reel End-Of-Year Exhibition Production

Prepare Design Project 4 production for Graduate exhibition

  2,31,2,31,2,3
 15Finalise art for DVD, posters and screening material for End-Of-Year Exhibition
Finalise show-reel in preparation for presentation/submission in week 16

Prepare Design Project 4 production for Graduate exhibition

  2,3 2,3 1,2,3
 16Tweak final art for DVD, posters and screening material for End-Of-Year Exhibition. Show-reel submission

Plan for production in ‘week 17’

  2,3 3 3


Learning Resources

Prescribed Texts

N/A


References

You are advised to look at the course Blackboard site for ongoing updated information.


Other Resources

You are advised to look at the course Blackboard site for ongoing updated information. Students are expected to make full use of University library facilities, in researching and developing creative concepts.

Other resources

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.

Other required resources include suitable digital media storage such as a portable hard drive or USB flash drive, with at least 4Gb capacity.

Students can access elearning lynda. com software tutorial are RMIT Library web site


Overview of Assessment

Assessment for this course is ongoing throughout the semester and involves practical exercises, knowledge assessment tasks, presentations and written projects.


Assessment Tasks


It is to be noted thatthe course Establish the creative vision for screen productions CUFWRT601A will be delivered in the Design Studio 4 Class and students will be required to present thier Scripts and Animatcs or on screen project development in class for feedback and review on a weekly basis.

Assessment tasks in this course are either formative . Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks.

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard. You will receive verbal feedback on all assessment from either your teacher or peer (student) feedback. NB: All assessments are COMPULSORY.

Formative Assessments

Forrmative assessment task 1. Online blog is to be completed on Blackboard. Due week 8.

Formative assessment task 2. Rough cut presentation of design project 4. Due week 9.

Formative assessments are ungraded and students will receive a non graded result:

CA Competency achieved
NYC Not Yet Competent
DNS Did Not Submit

Summative Assessments

Summative asessment task 1 - Design Project 4 Final Submission. Due week 13. 


For further information on the grading system and criteria used, please refer to the course blackboard site.


Grades used in this course are as follows:

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:


CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competent achieved Grade
NYC Not Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Feedback
You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT http://www.rmit.edu.au/browse;ID=9pp3ic9obks7

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n

Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.

Course Overview: Access Course Overview