Course Title: Undertake marketing activities

Part A: Course Overview

Program: C6088

Course Title: Undertake marketing activities

Portfolio: DSC

Nominal Hours: 30.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


345T Media and Communication


Term1 2011,
Term1 2012

Course Contact: Program administration

Course Contact Phone: +61 3 9925 4368

Course Contact Email:

Course Description

The competency Undertake Marketing Activities looks at the skills and knowledge required to coordinate a range of marketing activities and promotional activities. It is delivered and assessed along with Manage Copyright Arrangements. Together these competencies form the course Manage a project in which you acquire the knowledge you need to take your Screen projects forward.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

CUEMAR03B Undertake marketing activities


1. Plan and organise marketing and promotional activities.

2. Undertake a general public relations role.

3. Review and report on promotional activities.

Learning Outcomes

On successful completion of this course, you will be able to identify local and international markets, manage the copyright of your work and recognise what is involved in the marketing and managing the production and distribution of your own project.

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral presentations and through written assignments.