Course Title: Manage and exploit copyright arrangements

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: COMM5914C

Course Title: Manage and exploit copyright arrangements

School: 345T Media and Communication

Campus: City Campus

Program: C6088 - Advanced Diploma of Screenwriting

Course Contact : Program administration

Course Contact Phone: +61 3 9925 4368

Course Contact Email:Brendan.lee@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Ian Pringle
Email: ian.pringle@rmit.edu.au

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

The competency Manage and Exploit Copyright Arrangements looks at the skills and knowledge required to manage the copyright of your project. It is delivered and assessed along with Undertake Marketing Activities. Together these competencies form the course Manage a Project in which you acquire the knowledge you need to take your Screen projects forward.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFCMP501A Manage and exploit copyright arrangements

Element:

1. Indentify explotation opportunities for original works.

Performance Criteria:

Confirm original work is protected against unauthorised use.
Research potential for commercial exploitation of original work under copyright, intellectual property and licensing legislation
Seek advice, as required, to ensure that copyright issues are fully addressed in terms of copyright owners’ exclusive rights and the rights of others.

Element:

2. Protect original works locally and internationally.

Performance Criteria:

Confirm original work is protected at local and international levels against illegal or unauthorised reproduction (part or full)
Confirm original work is protected at local and international levels against adaptations
Confirm original work is protected at local and international levels against unauthorised communications
Research and obtain reliable advice to ensure artists’/copyright owners’ rights are protected.

Element:

3. Assign copyright of original works.

Performance Criteria:

Undertake appropriate planning in preparation to negotiate deals for original artwork.
Ensure implications of assigning copyright are understood by relevant parties
Assign copyright to new owner according to legislative requirements
Confirm and agree with relevant parties, the degree to which artists/publishers may control use and exploitation of original work under assignment of copyright.
Accurately record terms of assignment of copyright into a formal contract that is signed by relevant parties.

Element:

4. License rights to original works.

Performance Criteria:

Confirm and agree to territories in which licensing rights may be exercised with relevant parties
Confirm and agree to the timeframe of the licence with relevant parties
Confirm and agree to the terms of exploitation of the original work/licence with relevant parties
Confirm and agree on the creative control of the original work with relevant parties
Negotiate fees relevant to the context of the deal with relevant parties
Confirm and agree on the responsibility of enforcing copyright infringement
Accurately record and store terms relating to licensing deal into a formal contract that is signed by relevant parties.

Element:

5. Maintain copyright documentation.

Performance Criteria:

Store copyright documentation in a secure and accessible form (for retrieval where required)
Identify and confirm responsibility to comply with conditions of copyright agreement.


Learning Outcomes


On successful completion of this course, you will be able to identify local and international markets, manage the copyright of your work and recognise what is involved in what is involved in the marketing and managing the production and distribution of your own project.


Details of Learning Activities

You learn through:
1. In-class activities:

  • lectures
  • industry speakers
  • teacher directed group activities/projects
  • peer teaching and class presentations
  • group discussion
  • class exercises to review discussions/lectures
  • workshopping of students’ own projects
  • analysis/critique of writings of students’ choice



2. Out-of-class activities:

  • independent project based work
  • writing and reading assignments
  • online and other research
  • independent study


Teaching Schedule

WeekClass contentAssessment dueCompetency and Elements
 
Week 1

 
Introduction to the course content – explanation of assessment.
Information Sheet: synopsis, proposed budget, audience, distributor, financing sources, proposed cast

Budget: General introduction to Above & Below Line costs
 
 

CUEMAR03B - 1

CUFCMP501A 1,2

Week 2
 
Setting up Production entity, legal issues, contracts, completion guarantors

Production logistics: Location, Studio

Budgeting: Above the Line costs cont.
 
  CUEMAR03B - 1

CUFCMP501A 2
Week 3
 

Synopsis, Treatment, Presentation of Concept

Budget: Above the Line costs cont.


 
  CUEMAR03B - 1
 
Week 4
 
Production management, Health & Safety issues,
production logistics

Budget: Above the Line costs cont.
 
 CUEMAR03B - 1
 
Week 5
 
Contracts, industry awards, management of production

Budget: Prod Unit Salaries
 
  CUEMAR03B - 1,2
CUFCMP501A 2,3,4
Week 6
 
Legal Issues: Copyright, casting production, insurances,
completion guarantors, distribution & marketing

Bank financing, discounting contracts

Budget: Prod Unit salaries, cont.
 
  CUEMAR03B - 1,2
CUFCMP501A 2,3,4
Week 7
 
Crisis management, role of producer in post prod.

Budget: Prod Unit Salaries, cont.

Prod Unit Salaries cont.

Running a small business

Leadership and management skills
 
  CUEMAR03B - 1,2
CUFCMP501A  4
Week 8
 
New technologies and impact on production, distribution & marketing

Budget: Fringes, holiday pay, payroll tax,
Unions & super, cast


 
  CUEMAR03B - 1,2
 Mid-semester break 5th to the 11th of April inclusive  
Week 9
 

Leadership and management skill, running a small business

Budget: Music, make-up & hair, sets & properties
 
Assessment 1 (Production Company Profile) due CUEMAR03B - 1,2
Week 10
 

Co-productions and international financing

Budget: Film & Laboratory – shooting & editing, Post Prod Sound
 
  CUEMAR03B - 1,2
 
Week 11
 
Market place analysis, product assessment

Budget: Equipment all categories
 
  CUEMAR03B - 1,2
 
Week 12Managing your copyright Assessment 2 (Copyright analysis) due
CUFCMP501A 1-5
Week 13
 
Professional networks: Key players, government bodies & associations

Budget: Indirect costs
 
  CUEMAR03B - 2
 
Week 14
 
Distribution: Local & International markets.

Budget: Finance & Marketing


 
  CUEMAR03B - 2

CUFCMP501A 4,5
Week 15
 
Distribution: Local & International markets

Budget: Summary all categories
 
 Assessment 3 (Distribution or Sales Company Profile) due

 CUEMAR03B - 2

CUFCMP501A 4,5

Week 16
 
Analysis of Assessments
 
  CUEMAR03B - 3
 
Week 17
 
Assessment Week - no classes  


Learning Resources

Prescribed Texts

Extracts, readings and additional references are provided throughout the course. In addition to hard copy handouts, some readings are made available on the class website, Blackboard, and others can be accessed via the web.
Recommended books will be discussed in class.


References

You are advised to look at the course Blackboard site for ongoing updated information.


Other Resources

You require access to a computer and to the internet for this course


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral presentations and through the application of learned skills and insights to your writing tasks.


Assessment Tasks

To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

Assessment Tasks
1. Profile report on an Australasian feature film production company. Due April 12 (40%) 

2. Copyright analysis Due May 3 (20%)

3. Profile report on two distribution or sales companies - one local company and one international. Due May 24 (40%)


Grades used in this course are as follows:

80 – 100% HD High Distinction
70 – 79% DI Distinction
60 – 69% CR Credit
50 – 59% PA Pass
Under 50% NN Fail

For further details on these assessment tasks and the grading system and criteria used, please refer to the course blackboard site.


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration

Other Information

Submission of Assessment Tasks
You are required to submit all written assessment tasks in hard copy with a completed School of Media and Communication cover sheet. You are expected to keep a copy of all assignments submitted.

Late Submissions
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension before that due date.
Please refer to the course blackboard site for information on late submissions and on applying for an extension.

Feedback
You will receive both spoken and written feedback on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Academic Integrity
Academic Integrity is about the honest presentation of your academic work. Presenting work that fails to acknowledge other people’s work within yours can compromise academic integrity. For further information on academic integrity and plagiarism, please refer to the following URL. http://www.rmit.edu.au/browse;ID=kkc202lwe1yv

Special Consideration Policy
Please refer to the following URL for information on applying for special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1

Course Overview: Access Course Overview