Course Title: Evaluate commercial viability of designs

Part B: Course Detail

Teaching Period: Term1 2009

Course Code: GRAP5252C

Course Title: Evaluate commercial viability of designs

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6089 - Advanced Diploma of Applied Fashion Design and Technology

Course Contact : Mandy Penton

Course Contact Phone: +61 3 99259202

Course Contact

Name and Contact Details of All Other Relevant Staff

Ginny Yarnton:
Susie Weir:
Arnold Andrew

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

LMTFD5009A Cost design production

Course Description

This unit covers the skills and knowledge to evaluate the commercial viability of the mass production and sale of fashion designs.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD6001B Evaluate commercial viability of designs


1. Review business position

Performance Criteria:

1.1 Current business plan is analysed.
1.2 Business objectives and financial targets are identified.
1.3 Current business practices are identified and relevance for
future developments is determined.
1.4 Past products are identified and records of commercial
success analysed.
1.5 Workplace criteria for measuring commercial success of
products are identified.


2. Analyse fashion designs

Performance Criteria:

2.1 Ability of designs to meet client or target market needs
and expectations is identified.
2.2 Costing and production strategies of designs are
2.3 Alignment of designs to business goals and practices is


3. Apply selection criteria to fashion designs

Performance Criteria:

3.1 Workplace criteria for selection of designs are identified.
3.2 Designs are analysed against selection criteria.
3.3 Senior management are consulted in selection of designs.
3.4 Designs are selected for commercial production.


4. Establish evaluation mechanisms

Performance Criteria:

4.1 Financial targets for design production are established.
4.2 Monitoring systems are implemented to measure progress
of design production and return.
4.3 Design selection is evaluated against commercial targets.

Learning Outcomes

In this unit you will required to develop the skills and knowledge as it applies to evaluating the ability of fashion design concepts and proposals to assist in achieving business goals and financial targets. Skills covered by this unit are used to assist in the making decisions about which fashion designs to select for commercial production and sale.

Details of Learning Activities

This course is part of the SMALL BUSINESS MANAGEMENT cluster.
You are guided through the process of researching and selecting a viable fashion business proposition in a niche market area that you’d like to pursue. Self-directed research is an integral part of the project. An economically sound Business Plan underpins the Course and your chosen fashion concept is completed through the production of a small collection of prototype garments. The course contains an element of computer aided design for patternmaking.

Learning activities will include tutorials, workplace visits and a workshop on advanced computer skills.

Teaching Schedule

The time table below considers all aspects of the project
Week 1
Project Brief introduced & work commences
Consider outlines for:
• Business Goals
• Target market
• Design themes
• Style requirements
• Other considerations relating to outline

Week 2
Story board outline ready for critique these will include:
• Fashion Range concepts including colour pallet
• Styles black and white drawings for approximately 20 garments suitable for the target market
• Source Fabrics Trims & accessories (present all narrowed down fabrication to viable range size)
• Production Feasibility
• Other considerations relating to outline
Week 3
Story boards Due
Commence Pattern Work this will include
Identify target market
Confirm fabric, trims & accessories supported by fabric testing for suitability of product for target market
Confirm silhouettes and Block shapes
Patternmaking Technology plan developed including objectives & time frame
Critical paths are analyzed
Commence Business Plan this will include
• Client / Target market needs
• Pricing and budget
• Costing and production strategies
• Global Fashion Trends
• Previous styling analyzed
• Marketing
• Other considerations relating to business plans
Week 4
Continue working with all aspects of project
Week 5
Continue working with all aspects of project
Week 6
Continue working with all aspects of project
• Marketing research draft
Week 7
Approve final pattern & Production Sample
Week 8
Continue working with all aspects of project

Week 9
Presentation of Small Business Project to Assessment Panel
Please note that due to unforeseen circumstances this schedule is subject to change

Learning Resources

Prescribed Texts


Gelhar, Mary (2005) “The Fashion Designer Survival Guide: An insider’s look at starting and running your own fashion business”.

Harder, Frances (2000) “Fashion for Profit”

Other Resources

Overview of Assessment

Detailed course and assessment requirements and information will be made available to you first week of class. Specific details will be explained to you during scheduled classes.

This course comprises both practical and theory components. You will be expected to attend and participate in class activities.

As well as class activities you will be required to undertake research and assessment practice outside of regular class times and participate in formal assessment tasks.

Assessment Tasks

Assessment is ongoing through observation and demonstration.
On completion of the Project, a portfolio of work is submitted. The portfolio contains several pieces of work:
1. Supporting documentation in the format of a bound report to include:
Research of market place identifying a ‘like style’ businesses. Include proof of research identifying price points and other company policies.
Production Specifications and other documentation to support: testing of fabric; trims; and patterns and reasons for choosing the final selection of fabrication.
2. Colored Design Storyboards to reflect business proposal.
Technical diagrams of a wider range of garments to suit the style of garments outlined in the business plan.
3. Patterns on Card with supporting toile’s and notes relating to problem solving of design aspects.
4. A collection of garments representing the fashion range.
5. A Business Plan in the format of a bound report.
The Project is assessed holistically based upon the contents of the portfolio and observation/demonstration of employability skills. You are assessed on technical skills and knowledge as well as a host of relevant employability skills such as business style, communication, teamwork, negotiation and the ability of the student to manage the project.

Assessment Matrix

 Research and Design
& technical diagrams
Patterns and Grade plans toile’sProduction of final garmentsProduction specifications
& reports
Produce a viable Business plan                
Review Business positionX  X X
Analyse Fashion designsXXXXX 
Apply Selection Criteria to Fashion DesignsXX  X 
Establish evaluation MechanismXXXXXX

Other Information

Learners are expected to conduct relevant research outside of school hours. This includes visiting fashion enterprises and sourcing information online. Learners continue working on their project during non-teacher directed time.

Graded assessment
Grade Mark Description
HD - High Distinction (Competency Achieved)
DI - Distinction (Competency Achieved)
CR - Credit (Competency Achieved)
PA - Pass (Competency Achieved)
NN - Fail (Not Yet Competent)
CA Not Applicable Competency Achieved
NYC Not Applicable Not Yet Competent

Course Overview: Access Course Overview