Course Title: Manage fashion design process

Part B: Course Detail

Teaching Period: Term1 2009

Course Code: GRAP5254C

Course Title: Manage fashion design process

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6089 - Advanced Diploma of Applied Fashion Design and Technology

Course Contact : Mandy Penton

Course Contact Phone: +61 3 99259202

Course Contact

Name and Contact Details of All Other Relevant Staff

Ginny Yarnton:
Susie Weir:
Arnold Andrew:

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit covers the skills and knowledge to develop fashion design briefs and manage the development of design concepts for commercial production.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD6003B Manage fashion design process


1. Conduct fashion design research

Performance Criteria:

1.1 Global fashion trends are researched and emerging themes identified.
1.2 Product range and previous designs developed by the business are reviewed to assess relevance to current design directions.
1.3 Business and client goals are identified and related to design objectives.
1.4 Production capacity and processes of business are identified.
1.5 Research is conducted on target market, materials, designs, processes and marketing materials according to the needs of the design.


2. Determine key criteria for design brief

Performance Criteria:

2.1 Business goals and quality standards for designs are identified.
2.2 Target market and intended uses of fashion designs are determined.
2.3 Design themes and style requirements of design are determined.
2.4 Budget, cost points and timing constraints are identified.
2.5 Requirements for use of fabrics, materials, suppliers and production processes are determined.
2.6 Client requirements are confirmed with client, as appropriate.


3. Confirm design brief

Performance Criteria:

3.1 Design brief is developed which clearly conveys all guidelines for development of design concepts.
3.2 Appropriate personnel are consulted with to confirm feasibility and appropriateness of design brief.
3.3 Sketches, drawings and samples are used to illustrate design requirements, as appropriate.
3.4 Design brief is finalised.


4. Specify design processes

Performance Criteria:

4.1 Design concept development processes are specified where appropriate.
4.2 Required involvement of Patternmaker, designers, design assistants and production personnel is identified.
4.3 Communication requirements for development of fashion designs are specified.
4.4 Monitoring procedures and checking points are determined.
4.5 Design development personnel are selected and briefed.


5. Implement design processes

Performance Criteria:

5.1 Design personnel are selected and briefed to develop design concepts.
5.2 Development of design concepts is monitored to ensure budget and time constraints are met.
5.3 Problems or inconsistencies in design concept development are identified and addressed.
5.4 Design concepts are received for evaluation.


6. Evaluate design development processes

Performance Criteria:

6.1 Design concepts are evaluated against design brief.
6.2 Modifications and suggestions for improvements are made.
6.3 Design concept is selected for further development.
6.4 Agreement on design concept is confirmed with client.
6.5 Design development processes are evaluated to assess their effectiveness in achieving design brief.


7. Complete documentation

Performance Criteria:

7.1 Design brief, development processes and outcomes are documented.
7.2 Documentation is filed and stored.

Learning Outcomes

in this unit you will be required to develop the skills and knowledge as it applies to skills associated with guiding the development of fashion product designs to meet client and business goals and strategies. Work may be applied for own processes or to direct activities of others.

Details of Learning Activities

This course is part of the SMALL BUSINESS MANAGEMENT cluster.
You are guided through the process of researching and selecting a viable fashion business proposition in a niche market area that you’d like to pursue. Self-directed research is an integral part of the project. An economically sound Business Plan underpins the Course and your chosen fashion concept is completed through the production of a small collection of prototype garments. The course contains an element of computer aided design for patternmaking.

Learning activities will include tutorials, workplace visits and a workshop on advanced computer skills.

Teaching Schedule

The time table below considers all aspects of the project

Week 1
Project Brief introduced & work commences
Consider outlines for:
• Business Goals
• Target market
• Design themes
• Style requirements
• Other considerations relating to outline

Week 2
Story board outline ready for critique these will include:
• Fashion Range concepts including colour pallet
• Styles black and white drawings for approximately 20 garments suitable for the target market
• Source Fabrics Trims & accessories (present all narrowed down fabrication to viable range size)
• Production Feasibility
• Other considerations relating to outline
Week 3
Story boards Due
Commence Pattern Work this will include
Identify target market
Confirm fabric, trims & accessories supported by fabric testing for suitability of product for target market
Confirm silhouettes and Block shapes
Patternmaking Technology plan developed including objectives & time frame
Critical paths are analyzed
Commence Business Plan this will include
• Client / Target market needs
• Pricing and budget
• Costing and production strategies
• Global Fashion Trends
• Previous styling analyzed
• Marketing
• Other considerations relating to business plans
Week 4
Continue working with all aspects of project
Week 5
Continue working with all aspects of project
Week 6
Continue working with all aspects of project
• Marketing research draft
Week 7
Approve final pattern & Production Sample
Week 8
Continue working with all aspects of project

Week 9
Presentation of Small Business Project to Assessment Panel
Please note that due to unforeseen circumstances this schedule is subject to change

Learning Resources

Prescribed Texts


Gelhar, Mary (2005) “The Fashion Designer Survival Guide: An insider’s look at starting and running your own fashion business”.

Harder, Frances (2000) “Fashion for Profit”

Other Resources

Overview of Assessment

Detailed course and assessment requirements and information will be made available to you first week of class. Specific details will be explained to you during scheduled classes.

This course comprises both practical and theory components. You will be expected to attend and participate in class activities.

As well as class activities you will be required to undertake research and assessment practice outside of regular class times and participate in formal assessment tasks.

Assessment Tasks

Assessment is ongoing through observation and demonstration.
On completion of the Project, a portfolio of work is submitted. The portfolio contains several pieces of work:
1. Supporting documentation in the format of a bound report to include:
Research of market place identifying a ‘like style’ businesses. Include proof of research identifying price points and other company policies.
Production Specifications and other documentation to support: testing of fabric; trims; and patterns and reasons for choosing the final selection of fabrication.
2. Colored Design Storyboards to reflect business proposal.
Technical diagrams of a wider range of garments to suit the style of garments outlined in the business plan.
3. Patterns on Card with supporting toile’s and notes relating to problem solving of design aspects.
4. A collection of garments representing the fashion range.
5. A Business Plan in the format of a bound report.
The Project is assessed holistically based upon the contents of the portfolio and observation/demonstration of employability skills. You are assessed on technical skills and knowledge as well as a host of relevant employability skills such as business style, communication, teamwork, negotiation and the ability of the student to manage the project.

Assessment Matrix

 Research and Design
& technical diagrams
Patterns and Grade plans toile’s            Production of final garmentsProduction specifications
& reports
Conduct fashion design researchX    
Determine key criteria for design briefXX   
Confirm design briefXX   
Specify design processesXXXXX
Implement design processesXXXXX
Evaluate design development processesXXXXX
Complete documentationXXXXX

Other Information

Learners are expected to conduct relevant research outside of school hours. This includes visiting fashion enterprises and sourcing information online. Learners continue working on their project during non-teacher directed time.

Graded assessment
The Project is assessed holistically based upon the contents of the portfolio and observation/demonstration of employability skills

Grade Mark Description
HD High Distinction (Competency Achieved)
DI Distinction (Competency Achieved)
CR Credit (Competency Achieved)
PA Pass (Competency Achieved)
NN Fail (Not Yet Competent)

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