Course Title: Develop a marketing plan

Part A: Course Overview

Program: C6092

Course Title: Develop a marketing plan

Portfolio: BUS

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T Vocational Business Education

Face-to-Face or Workplace

Term2 2012,
Term2 2013,
Term1 2014,
Term2 2014,
Term1 2015,
Term2 2015

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email:

Course Description

This unit applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives.

Individuals operating at this level may receive input from people working under their supervision who collect information required to devise specific marketing strategies and tactics.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBMKG609A Develop a marketing plan


1. Devise marketing strategies

2. Plan marketing tactics

3. Prepare and present a marketing plan

Learning Outcomes

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks:

  • assessment of written marketing plans outlining marketing strategies and tactics to be used in achieving organisational marketing objectives
  • demonstration of techniques used to develop marketing strategies in conjunction with relevant persons
  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • observation of presentation of marketing plan to relevant persons
  • oral or written questioning
  • review of testimony from team members, colleagues, supervisors or managers.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.