Course Title: Evaluate international marketing opportunities

Part A: Course Overview

Program: C6092

Course Title: Evaluate international marketing opportunities

Portfolio: BUS

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG5843C	City Campus	TAFE	650T Vocational Business Education	Face-to-Face or Workplace	Term1 2012, Term2 2013, Term1 2014, Term2 2014, Term1 2015, Term2 2015

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au

Course Description

This unit applies to senior marketing or management personnel who are required to evaluate the international business environment in preparation for entering an international or export market for the first time, or to identify new marketing opportunities in markets in which their organisation already has a presence.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None required

National Competency Codes and Titles

National Element Code & Title:	BSBMKG605B Evaluate international marketing opportunities
Elements:	1. Review the global market environment
	2. Assess international business and electronic commerce market factors
	3. Identify risk factors for international marketing opportunities
	4. Investigate international business and electronic commerce marketing opportunities

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to evaluate the international environment, to identify market factors and risks, and to assess the viability of international marketing opportunities.

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.