Course Title: Develop and implement a business plan

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: BUSM6247C

Course Title: Develop and implement a business plan

School: 650T TAFE Business

Campus: City Campus

Program: C6092 - Advanced Diploma of Marketing

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact

Name and Contact Details of All Other Relevant Staff

Course Contact

Chris Lee

Course Contact Phone


Course Contact Email


Contact time: Wed, 11.30am-12.30pm

Level 10, Extension 55471


Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

This unit applies to individuals who are running an organisation or who take a senior role in determining the effective functioning and success of the organisation. As such, they may oversee the work of a number of teams and other managers.

Business plans are critical tools for business growth and development. They will vary depending on the needs of the organisation. This unit covers the typical elements of a business plan and the standard approaches to be used in implementing a business plan.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMGT617A Develop and implement a business plan


(1) Develop a business plan (2) Monitor performance (3) Respond to performance data


Performance Criteria:

1. Develop Business Plan
1.1Review and evaluate pre-existing strategic, business and operational plan, if available
1.2Analyze and interpret business vision, mission, values and objectives
1.3Consult with key stakeholders
1.4Review market requirements for the product or service, profile customer needs and research pricing options
1.5Develop performance objectives and measures through consultation with key stakeholders
1.6Identify financial, human and physical resource requirements for the business
1.7Consider any permits or licenses that may be required for new activity
1.8Write business plan

2. Monitor performance
2.1Communicate business plan to all relevant parties and ensure understanding of performance requirements and timeframes
2.2Ensure skilled labor is available to implement plan
2.3Test performance measurement systems and refine, if necessary

2.5Ensure timely reports on all key aspects of the business are available, user-friendly and balanced in terms of financial and non-financial performance

Report system failures, product failures and variances to the business plan as they occur

3. Respond to performance data

3.1Analyze performance reports against planned objectives
3.2Review performance indicators and refine if necessary
3.3Ensure groups and individuals contributing to under-performance are coached, and provide
training where appropriate
3.4Review system processes and work methods regularly as part of continuous improvement

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan.

Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.

The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities, reflective journals, quizzes and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.

We expect you to participate and contribute in all scheduled learning activities.

Teaching Schedule



Week Commencing




6<sup>th</sup> Feb

(1) Pre-training review:

&middot;         RPL

&middot;         LLN

Familiarisation with:

&middot;         Program

&middot;         Services/facilities

&middot;         Other students

&middot;         Teacher(s)

&middot;         Where to get support

&middot;         Student responsibilities

&middot;         Course requirements

&middot;         Course support documents

&middot;         Pre-reading

&middot;         Blackboard

&middot;         Overview of assessment requirements

&middot;         Grading

&middot;         Plagiarism

&middot;         Appeals

&middot;         Extensions

&middot;         Feedback

&middot;         Privacy

&middot;         Submission requirements

&middot;         Resubmission policy

(2) Course Overview



13<sup>th</sup> Feb

Understanding the business




20<sup>th</sup> Feb


External (Macro) environment analysis #1



27<sup>th</sup> Feb

External (Macro) environment analysis #2



5<sup>th</sup> March

Industry (Meso) Analysis

1.     Critical Success Factors

2.     Industry attractiveness



12<sup>th</sup> March
(Monday, Labour Day)

External Micro-environmental analysis


Task 1a Due

(Assessed tutorial exercises)



19<sup>th</sup> March

Identify & evaluate marketing opportunities




26<sup>th</sup> March

Organisation’s strategic capabilities




2<sup>nd</sup> April

Functional/operational strategies#1



Mid semester break (5 April to 11 April)


9<sup>th</sup> April

Functional/operational strategies#1




16<sup>th</sup> April

Functional/operational strategies#2




23<sup>rd</sup> April

Sales and marketing strategy #1




30<sup>th</sup> April

Sales and marketing strategy #2


Task 1b Due

(Assessed tutorial exercises)



7<sup>th</sup> May

Implementation and control mechanisms



14<sup>th</sup> May

1. Final student consultation session

2. Major assignment due

NB: Due date: 18 May 2012 (Fri) 5.00pm

3. Students to prepare for oral test/interview


Assessment Task 2 Due

(Major assignment)


21<sup>st</sup> May

Oral test/interview

Assessment Task 3


28<sup>th</sup> May

Re-submissions if applicable






Learning Resources

Prescribed Texts


Other Resources

Internet, library databases

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

You are required to complete3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.


TASK 1a & 1b (Due Dates: Week 6 & 12 respectively)

These assessment tasks will require students to complete scheduled weekly tutorial activities/exercises to reflect on their weekly learning on learned concepts/principles taught.


TASK 2 (Due Date: End of week 14)

The second assessment tasks will require students to work in designated groups on a major assignment. Students will present their findings in a professionally prescribed written document. Much of this work will be undertaken both outside of class time and in the “Practical Sessions”. Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given


TASK 3 (Due Date: Week 15)

The third assessment tasks will require students to present themselves in a face-to-face test/interview to articulate their overall understanding of the course taught during the semester to be deemed competent.

Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given


Aim: This assignment requires you to develop a comprehensive business plan of a proposed company of your choice to show you can comprehend the requirements is setting up a business.

Students must meet at least 3 times and provide Meeting Minutes to the teacher outlining items discussed and action agreed for preparation of joint report. Class time will be used for meetings if time permits. Student must also complete a peer review form and give it to the teacher.

Assessment Matrix

Course Overview: Access Course Overview