Course Title: Develop and implement a business plan
Part B: Course Detail
Teaching Period: Term1 2012
Course Code: BUSM6247C
Course Title: Develop and implement a business plan
School: 650T TAFE Business
Campus: City Campus
Program: C6092 - Advanced Diploma of Marketing
Course Contact : Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email:timothy.wallis@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Course Contact |
Chris Lee |
Course Contact Phone |
99255471 |
Course Contact Email |
Contact time: Wed, 11.30am-12.30pm Level 10, Extension 55471
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Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required
Course Description
This unit applies to individuals who are running an organisation or who take a senior role in determining the effective functioning and success of the organisation. As such, they may oversee the work of a number of teams and other managers.
Business plans are critical tools for business growth and development. They will vary depending on the needs of the organisation. This unit covers the typical elements of a business plan and the standard approaches to be used in implementing a business plan.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMGT617A Develop and implement a business plan |
Element: |
(1) Develop a business plan (2) Monitor performance (3) Respond to performance data
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Performance Criteria: |
1. Develop Business Plan |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan.
Details of Learning Activities
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities, reflective journals, quizzes and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.Teaching Schedule
Week
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Week Commencing |
Topics |
Assessment |
1 |
6<sup>th</sup> Feb |
(1) Pre-training review: · RPL · LLN Familiarisation with: · Program · Services/facilities · Other students · Teacher(s) · Where to get support · Student responsibilities · Course requirements · Course support documents · Pre-reading · Blackboard · Overview of assessment requirements · Grading · Plagiarism · Appeals · Extensions · Feedback · Privacy · Submission requirements · Resubmission policy (2) Course Overview |
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2 |
13<sup>th</sup> Feb |
Understanding the business
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3 |
20<sup>th</sup> Feb
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External (Macro) environment analysis #1 |
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4 |
27<sup>th</sup> Feb |
External (Macro) environment analysis #2 |
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5 |
5<sup>th</sup> March |
Industry (Meso) Analysis 1. Critical Success Factors 2. Industry attractiveness |
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6 |
12<sup>th</sup> March |
External Micro-environmental analysis
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Task 1a Due (Assessed tutorial exercises)
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7 |
19<sup>th</sup> March |
Identify & evaluate marketing opportunities
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8 |
26<sup>th</sup> March |
Organisation’s strategic capabilities
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9 |
2<sup>nd</sup> April |
Functional/operational strategies#1
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Mid semester break (5 April to 11 April) | |||
9 |
9<sup>th</sup> April |
Functional/operational strategies#1
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10 |
16<sup>th</sup> April |
Functional/operational strategies#2
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11 |
23<sup>rd</sup> April |
Sales and marketing strategy #1
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12 |
30<sup>th</sup> April |
Sales and marketing strategy #2
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Task 1b Due (Assessed tutorial exercises)
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13 |
7<sup>th</sup> May |
Implementation and control mechanisms |
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14 |
14<sup>th</sup> May |
1. Final student consultation session 2. Major assignment due NB: Due date: 18 May 2012 (Fri) 5.00pm 3. Students to prepare for oral test/interview
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Assessment Task 2 Due (Major assignment) |
15 |
21<sup>st</sup> May |
Oral test/interview |
Assessment Task 3 |
16 |
28<sup>th</sup> May |
Re-submissions if applicable |
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Learning Resources
Prescribed Texts
References
Other Resources
Internet, library databases
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
You are required to complete3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.
TASK 1a & 1b (Due Dates: Week 6 & 12 respectively)
These assessment tasks will require students to complete scheduled weekly tutorial activities/exercises to reflect on their weekly learning on learned concepts/principles taught.
TASK 2 (Due Date: End of week 14)
The second assessment tasks will require students to work in designated groups on a major assignment. Students will present their findings in a professionally prescribed written document. Much of this work will be undertaken both outside of class time and in the “Practical Sessions”. Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given
TASK 3 (Due Date: Week 15)
The third assessment tasks will require students to present themselves in a face-to-face test/interview to articulate their overall understanding of the course taught during the semester to be deemed competent.
Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given
Aim: This assignment requires you to develop a comprehensive business plan of a proposed company of your choice to show you can comprehend the requirements is setting up a business.
Students must meet at least 3 times and provide Meeting Minutes to the teacher outlining items discussed and action agreed for preparation of joint report. Class time will be used for meetings if time permits. Student must also complete a peer review form and give it to the teacher.
Assessment Matrix
Course Overview: Access Course Overview