Course Title: Develop and implement a business plan

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: BUSM6247C

Course Title: Develop and implement a business plan

School: 650T TAFE Business

Campus: City Campus

Program: C6092 - Advanced Diploma of Marketing

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact

Name and Contact Details of All Other Relevant Staff

Marina Cook

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

This unit applies to individuals who are running an organisation or who take a senior role in determining the effective functioning and success of the organisation. As such, they may oversee the work of a number of teams and other managers.

Business plans are critical tools for business growth and development. They will vary depending on the needs of the organisation. This unit covers the typical elements of a business plan and the standard approaches to be used in implementing a business plan.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMGT617A Develop and implement a business plan


1. Develop business plan 

Performance Criteria:

1.1. Review and evaluate pre-existing strategic, business and operational plan, if available
1.2. Analyse and interpret business vision, mission, values and objectives
1.3. Consult with key stakeholders
1.4. Review market requirements for the product or service, profile customer needs and research pricing options
1.5. Develop performance objectives and measures through consultation with key stakeholders
1.6. Identify financial, human and physical resource requirements for the business
1.7. Consider any permits or licences that may be required for new activity
1.8. Write business plan


2. Monitor performance

Performance Criteria:

2.1. Communicate business plan to all relevant parties and ensure understanding of performance requirements and timeframes
2.2. Ensure skilled labour is available to implement plan
2.3. Test performance measurement systems and refine, if necessary
2.4. Ensure timely reports on all key aspects of the business are available, user-friendly and balanced in terms of financial and non-financial performance
2.5. Report system failures, product failures and variances to the business plan as they occur


3. Respond to performance data

Performance Criteria:

3.1. Analyse performance reports against planned objectives
3.2. Review performance indicators and refine if necessary
3.3. Ensure groups and individuals contributing to under-performance are coached, and provide training where appropriate
3.4. Review system processes and work methods regularly as part of continuous improvement

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan.

Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.

Teaching Schedule


 WeekWeek Commencing Topics Assessment 
 1 10 Feb

 (1) Course Induction
• Course delivery and assessment details
• Course support documents
• Online learning environment
• Grading
• Plagiarism
• Appeals
• Extensions
• Feedback
• Privacy
• Submission requirements
• Resubmission policy
• Where to get support
• Student responsibilities
(2) Pre-Training Review
• Includes skills analysis and Recognition of Prior Learning and Credit Transfers
(3) Course Overview & Business Profile 

Overview - Introductory Activities

 2 17 Feb Brief to students Task 1 & 2 begins
 3 24 FebIntroduction to developing business plans Task 3 begins
 4 3 MarIndustry Analysis 
 5 10 MarMarket Analysis 
 6 17 Mar Competative Analysis 
 7 24 Mar Production Plan and Purchasing Plan
 8 31 MarAssessment Work Task 1 is due
  9 7 AprManagement Plan (Personal Plan) 
10 14 AprThe FInancial Plan 
   Mid Semester Break 
 11 28 Apr

Implement, Monitor and Measure Performance 

12 5 MayGroup focus development of business plan review and teacher/group consultation 
 13 12 May Information on presentations/ finalise group business plans Task 3 is due
14 19 May Assessment Work Task 2 is due
15 26 MayClient Presentations
 16 2 JuneResubmissions 

Learning Resources

Prescribed Texts

Prescribed Text – TBA


• Monger, B. (2007); marketing in black and white, 1st ed., Pearson Education, Australia
• Reed, P. (2006): Strategic Marketing Planning, 2nd ed., Thomson
• Walker, Mullins, Boyd, Larreche (2006); Marketing Strategy, 5th ed., McGraw-Hill
• Healy, G. (2004); Strategic Marketing Analysis, 1st ed., Thomson

Other Resources

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

This course has3 assessment tasks. You are required to successfully complete all assessment tasks to be deemed competent in this unit.
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.

Assessment Task 1 – Business Plan draft
Date handed out: Week 1
Date and time due: Week 8
Group or Individual: Groups of no more than 4 students.

This assignment will allow students to prepare a business plan for a real world client.

Students are to assume the role of management consultant to the chosen WIL client for this semester. They have been engaged by this organisation to identify business and marketing opportunities and prepare comprehensive business plans and tactics to address the problem identified in the client brief which will be distributed in the first week of semester 2. To be deemed competent in this task, students must prepare a comprehensive business plan draft.

Assessment Task 2 - Business Plan Final Report (Due week 14)
Date handed out: Week 1
Date and time due: Week 16
Group or Individual: Groups of no more than 4 students.

This assignment will allow students to prepare a business plan for a real world client.

Requirements:To be deemed competent in this task, students must prepare a comprehensive business plan. This assessment task also incorporates an engaging client presentation of the key findings and recommendations which will be held in week 16.

Assessment task 3 – Portfolio of Evidence
Date handed out: Week 3
Date and time due: Week 16
Group or Individual: Some activities will be conducted as a group however your evidence must be prepared independantly.

Purpose: These activities will simulate real workplace business planning scenarios.

Requirements: During class time students will be expected to participate in a range of activities. Students will be required to submit a 1 page submission for at least two of these activities – outlining their participation.

Submission requirements:
Assessment tasks must be submitted online through blackboard.

You must:
• Retain a copy of your assessment tasks.
• Complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available on blackboard.
• For group assignments - all group members must complete and sign the cover sheet.
• Each page of your assessment you should include footer with your name(s), student number(s), the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.

If you are found to be Not Yet Competent in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.

If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

Final Date for All Assessments.
Unless the Late Submission Procedures (see above) are applied, No assessment tasks or resubmissions will be accepted after 5pm Friday, Week 16.

Assessment Matrix

Marking Guide (competency):
Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.

You need to demonstrate you are competent in each element of the unit of competency you are studying.

You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.

Marking Guide (Grading)
After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.

You will be provided with an assessment matrix in the assessments area of the unit blackboard shell. Generally, your grading will be assessed against how well you demonstrate:
• Perform the activities as required by the learning elements of this unit of competency.
• Demonstrate the required knowledge for this unit of competency.
• Execute the required skills for this unit of competency.
• Demonstrate your employability skills through contribution to learning activities related to this assessment, timeliness, use of technology and teamwork.

Final Grades table:
DNS - Did not submit for assessment
NYC - Not yet competent
CAG - Competency achieved – graded
CC - Competent with credit
CDI - Competent with distinction
CHD - Competent with high distinction

Other Information

Late submissions
If circumstances outside your control are likely to prevent you from submitting an assessment item on time, you may apply to your teacher for an extension of up to seven calendar days.
You must apply for an extension at least one working day prior to the submission deadline.
More Information:
Form to use:

Special Consideration
Extensions of greater than seven days will only be granted to eligible students through the special consideration process. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information:;ID=g43abm17hc9w

Course Overview: Access Course Overview