Course Title: Manage market research

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: MKTG5839C

Course Title: Manage market research

School: 650T TAFE Business

Campus: City Campus

Program: C6092 - Advanced Diploma of Marketing

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email:timothy.wallis@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Course Contact	Chris Lee
Course Contact Phone	99255471
Course Contact Email	chris.lee@rmit.edu.au Contact time: Wed, 11.30am-12.30pm Level 10, Extension 55471

Course Contact

Chris Lee

Course Contact Phone

99255471

Course Contact Email

chris.lee@rmit.edu.au

Contact time: Wed, 11.30am-12.30pm

Level 10, Extension 55471

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit applies to senior marketing professionals who are responsible for preparing market research plans for implementation, engaging external consultants, managing market research activity, and evaluating research processes and findings across an organisation.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	BSBMKG607B Manage market research
Element:	4. Evaluate research processes and findings
Performance Criteria:	4.1Confirm validity of information and data obtained by market research 4.2Review relevance and usefulness of findings against research objectives outlined in market research project plan 4.3Assess performance of project against all relevant elements of market research project plan and work plans 4.4 Measure stakeholder satisfaction with research process and findings 4.5Prepare reports on future improvements to research process 4.6Implement revised policy and practices in accordance with organisational requirements
Element:	2. Engage external consultants or service providers
Performance Criteria:	2.1Identify requirements for external consultants from market research project plan 2.2Specify goods and services required to implement plans, and detail criteria for selection 2.3Identify, evaluate and select potential consultants or other providers of required goods and services 2.4 Contract selected consultants or providers of goods and services
Element:	3. Manage market research activity
Performance Criteria:	3.1Monitor work plan activity to ensure adherence to market research project plan and work plans, and consistency with organisational market research policy and procedures 3.2Manage external consultants or service providers to ensure performance is in line with expectations and contractual requirements
Element:	1. Prepare market research plans for implementation
Performance Criteria:	1.1Determine research policies and procedures 1.2Develop or commission and review a market research project plan and detailed work plans to point of finalisation 1.3Execute processes to obtain required resources to implement a market research project plan and work plans

Learning Outcomes

Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.

The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities, reflective journals, quizzes and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.

We expect you to participate and contribute in all scheduled learning activities.

Teaching Schedule

*Week*	*Week Commencing*	*Topics*	*Assessment*
1	6<sup>th</sup> Feb	(1) Pre-training review: · RPL · LLN Familiarisation with: · Program · Services/facilities · Other students · Teacher(s) · Where to get support · Student responsibilities · Course requirements · Course support documents · Pre-reading · Blackboard · Overview of assessment requirements · Grading · Plagiarism · Appeals · Extensions · Feedback · Privacy · Submission requirements · Resubmission policy (2) Course Overview Role of marketing research
2	13<sup>th</sup> Feb	Problem definition and the research process	Students to have determined project team members
3	20<sup>th</sup> Feb	The research brief
4	27<sup>th</sup> Feb	The research proposal
5	5<sup>th</sup> March	The research proposal	Task 1 Due (Assessed: Research brief to be submitted)
6	12<sup>th</sup> March (Monday, Labour Day)	Exploratory research & secondary data
7	19<sup>th</sup> March	Survey research #1	Task 2 Due (Assessed: Research proposal to be submitted)
8	26<sup>th</sup> March	Survey research #2
9	2<sup>nd</sup> April	Observation
*Mid semester break (5 April to 11 April)*
9	9<sup>th</sup> April	Observation
10	16<sup>th</sup> April	Experimental research & test marketing
11	23<sup>rd</sup> April	Manage market research activity AND Evaluate research process and findings
12	30<sup>th</sup> April	Research report
13	7<sup>th</sup> May	Research report & student consultation session
14	14<sup>th</sup> May	1. Final student consultation session 2. Research report due NB: Due date: 18 May 2012 (Fri) 5.00pm 3. Students to prepare for oral test/interview	Task 3 Due (Assessed: Research report due)
15	21<sup>st</sup> May	Oral test/interview	Task 4 (Oral test/interview)
16	28<sup>th</sup> May	Re-submissions if applicable

Learning Resources

Prescribed Texts

References

Internet, library databases

Internet, library databases

Other Resources

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

You are required to complete 4tasks. You must successfully complete all 4 tasks to be deemed competent in this unit.

TASK 1 (Due Dates: Week 5)

This assessment task will require students to complete their research brief. Students are to construct their brief from the perspective of their client.

TASK 2 (Due Date: Week 7)

The second assessment tasks will require students to construct a research proposal/plan. The group must take a perspective that sees it as representing a research company. The proposal must contain a comprehensive plan that describes how your company intends to achieve the requirements that were specified in the research brief. Students will present their findings in a professionally prescribed written document. Much of this work will be undertaken both outside of class time and in the “Practical Sessions”. Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given

TASK 3 (Due Date: Week 14)

The third assessment tasks will require students to write a short research report with special emphasis on the findings for the digital research, focus group and the survey. The report should also include suggestions and recommendations made to the client and a section of your report that evaluates the research process (evaluation of research process) which outlines the tasks that were undertaken with a description of whether they were problematic or completed successfully on-time.

TASK 4 (Due Date: Week 14)

The fourth assessment tasks will require students to present themselves in a face-to-face test/interview to articulate their overall understanding of the course taught during the semester to be deemed competent.

Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given

Assessment Matrix

Course Overview: Access Course Overview

Course Title: Manage market research

Part B: Course Detail

Index

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Admin essentials

Learning support

Services and facilities

Work and study opportunities

Library

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My employment

Services and tools

Teaching and student resources

Research support

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