Course Title: Manage market research
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: MKTG5839C
Course Title: Manage market research
School: 650T TAFE Business
Campus: City Campus
Program: C6092 - Advanced Diploma of Marketing
Course Contact : Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email:timothy.wallis@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Claire Gourlay
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit applies to senior marketing professionals who are responsible for preparing market research plans for implementation, engaging external consultants, managing market research activity, and evaluating research processes and findings across an organisation.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG607B Manage market research |
Element: |
1. Prepare market research plans for implementation |
Performance Criteria: |
1.1. Determine research policies and procedures |
Element: |
2. Engage external consultants or service providers |
Performance Criteria: |
2.1. Identify requirements for external consultants from market research project plan |
Element: |
3. Manage market research activity |
Performance Criteria: |
3.1. Monitor work plan activity to ensure adherence to market research project plan and work plans, and consistency with organisational market research policy and procedures |
Element: |
4. Evaluate research processes and findings |
Performance Criteria: |
4.1. Confirm validity of information and data obtained by market research |
Learning Outcomes
Details of Learning Activities
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.
Teaching Schedule
| Week | Week Commencing | Topics | Assessment |
| 1 | 10 Feb | (1) Pre-training review: • RPL • LLN Familiarisation with: • Program • Services/facilities • Other students • Teacher(s) • Where to get support • Student responsibilities • Course requirements • Course support documents • Pre-reading • Blackboard • Overview of assessment requirements • Grading • Plagiarism • Appeals • Extensions • Feedback • Privacy • Submission requirements • Resubmission policy (2) Course Overview: Manage market research |
|
| 2 | 17 Feb | Market research planning –secondary research
Stakeholder Briefing and involvement |
|
| 3 | 24 Feb | Market research Qualitative techniques | |
| 4 | 3 Mar | Market research Quantitive and sampling | |
| 5 | 10 Mar | Survey Techniques – Questionnaire Design | |
| 6 | 17 Mar | Research Plan Test – based on activities in class | Assessment 1 Due in class |
| 7 | 24 Mar | Survey Techniques – Questionnaire Design | |
| 8 | 31 Mar | Qualitative Research - Focus Groups, depth Interviews – Discussion guides | |
| 9 | 7 Apr | Conducting research – ethical and legal requirements –
Present plans ( Part 1-5 completed) one on one |
Interim assessment 2A |
| 10 | 14 Apr | Project Management - Conduct research workshop | |
| Mid Semester Break | |
||
| 11 | 28 Apr | Results and data processing methods and data analysis techniques |
|
| 12 | 5 May | Market Research Report - Conclusions and recommendations |
|
| 13 | 12 May | Evaluating the Market research projects, - Report Writing Workshop | |
| 14 | 19 May | Presentation skills - Work on Research Results presentations | Assessment 2 5pm Monday 19<sup>th</sup> May |
| 15 | 26 May | Group Presentations | Assessment 3 |
| 16 | 2 June | Consultation Represent and Resubmits |
Learning Resources
Prescribed Texts
TBA |
References
Other Resources
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
Students are required to complete 3 Assessment tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.
Assessment Task 1 – Case Study / Research Test
Date handed out: Week 6
Date and time due: Week 6
Group or Individual: Individual
Purpose: This assessment allows students to demonstrate their ability and understanding of research design and rationale. They will demonstrate their ability to adapt research techniques to suit various projects.
Requirements: This assessment is a in class test. Students are allocated 1.5 hours to complete the test. The test will comprise of a case study and short answer questions. Students are permitted to bring notes to the test, however no computer/phones or textbooks allowed.
Assessment Task 2 - Major Research Project - Written Report
Date Handed out: Week 4
Due date and time: Interim plan due Week 9, final report Week 14 Monday 19th May 5pm
Group or Individual: This is a group assessment and you are to form a group of 4. Any variances to the group size must be approved by your teacher.
Purpose: Students will gain the ability to manage a actual research project from start to finish. Students will be required to conduct research of various types ( Secondary, Qualitative, Quantitive). This report will include finding conclusions and recommendations to report back to key stakeholders.
Requirements: A written report (approx. 3000 words in ‘report format’) that covers the above details but with special emphasis on the Results, Conclusions, recommendations. The report will need to include title page, TOC and header/footers. This assessment also will require RMIT coversheet.
Assessment 3 Major Research Project - Key Findings Presentation.
Date Handed out: Week 4
Due Date: In class presentation Week 15 ( copy of presentation submitted on blackboard prior to presenting)
his is a group assessment and you are to form a group of 4. Any variances to the group size must be approved by your teacher.
Purpose: This assessment students will demonstrate their ability to communicate to stakeholders key findings from their research project. It will also allow them to demonstrate their individual understanding of the research process.
Requirements: A group presentation for 15 mins (must meet time guidelines, less than 10 or more than 25 mins will be penalized). All members of the group need to be included in the presentation and it is expected that they know ALL parts, so can answer and questions on any section of the report. (Students will be individually marked on this assessment). A electronic copy of the presentation needs to be submitted to blackboard prior to presenting.
Submission requirements:
Assessment tasks must be submitted online through blackboard.
You must:
• Retain a copy of your assessment tasks.
• Complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available on blackboard.
• For group assignments - all group members must complete and sign the cover sheet.
• Each page of your assessment you should include footer with your name(s), student number(s), the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.
Resubmissions:
If you are found to be Not Yet Competent in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Final Date for All Assessments.
Unless the Late Submission Procedures (see above) are applied, No assessment tasks or resubmissions will be accepted after 5pm Friday, Week 16.
Assessment Matrix
Marking Guide (competency):
Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.
You need to demonstrate you are competent in each element of the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.
Please refer to the Final Grades table below.
Marking Guide (Grading)
After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.
You will be provided with an assessment matrix in the assessments area of the unit blackboard shell. Generally, your grading will be assessed against how well you demonstrate:
• Perform the activities as required by the learning elements of this unit of competency.
• Demonstrate the required knowledge for this unit of competency.
• Execute the required skills for this unit of competency.
• Demonstrate your employability skills through contribution to learning activities related to this assessment, timeliness, use of technology and teamwork.
Final Grades table:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment
Further information regarding the application of the grading criteria will be provided by your teacher.
Other Information
Late submissions
If circumstances outside your control are likely to prevent you from submitting an assessment item on time, you may apply to your teacher for an extension of up to seven calendar days.
You must apply for an extension at least one working day prior to the submission deadline.
More Information: http://www.rmit.edu.au/students/assessment/extension
Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf
Special Consideration
Extensions of greater than seven days will only be granted to eligible students through the special consideration process. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w
Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
More Information: http://rmit.edu.au/browse;ID=7usdbki1fjf31
Course Overview: Access Course Overview