Course Title: Manage market research

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: MKTG5839C

Course Title: Manage market research

School: 650T TAFE Business

Campus: City Campus

Program: C6092 - Advanced Diploma of Marketing

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact

Name and Contact Details of All Other Relevant Staff

Claire Gourlay

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit applies to senior marketing professionals who are responsible for preparing market research plans for implementation, engaging external consultants, managing market research activity, and evaluating research processes and findings across an organisation.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG607B Manage market research


1. Prepare market research plans for implementation

Performance Criteria:

1.1. Determine research policies and procedures
1.2. Develop or commission and review a market research project plan and detailed work plans to point of finalisation
1.3. Execute processes to obtain required resources to implement a market research project plan and work plans


2. Engage external consultants or service providers

Performance Criteria:

2.1. Identify requirements for external consultants from market research project plan
2.2. Specify goods and services required to implement plans, and detail criteria for selection
2.3. Identify, evaluate and select potential consultants or other providers of required goods and services
2.4. Contract selected consultants or providers of goods and services


3. Manage market research activity

Performance Criteria:

3.1. Monitor work plan activity to ensure adherence to market research project plan and work plans, and consistency with organisational market research policy and procedures
3.2. Manage external consultants or service providers to ensure performance is in line with expectations and contractual requirements


4. Evaluate research processes and findings

Performance Criteria:

4.1. Confirm validity of information and data obtained by market research
4.2. Review relevance and usefulness of findings against research objectives outlined in market research project plan
4.3. Assess performance of project against all relevant elements of market research project plan and work plans
4.4. Measure stakeholder satisfaction with research process and findings
4.5. Prepare reports on future improvements to research process
4.6. Implement revised policy and practices in accordance with organisational requirements

Learning Outcomes

Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.

We expect you to participate and contribute in all scheduled learning activities.

Teaching Schedule

WeekWeek CommencingTopics                                                                                                            Assessment
110 Feb(1) Pre-training review:
Familiarisation with:
• Program
• Services/facilities
• Other students
• Teacher(s)
• Where to get support
• Student responsibilities
• Course requirements
• Course support documents
• Pre-reading
• Blackboard
• Overview of assessment requirements
• Grading
• Plagiarism
• Appeals
• Extensions
• Feedback
• Privacy
• Submission requirements
• Resubmission policy
(2) Course Overview: Manage market research
217 Feb Market research planning –secondary research

Stakeholder Briefing and involvement

324 FebMarket research Qualitative techniques 
43 MarMarket research Quantitive and sampling 
510 MarSurvey Techniques – Questionnaire Design  
617 MarResearch Plan Test – based on activities in class Assessment 1 Due in class
724 MarSurvey Techniques – Questionnaire Design 
831 MarQualitative Research - Focus Groups, depth Interviews – Discussion guides 
97 AprConducting research – ethical and legal requirements –

Present plans ( Part 1-5 completed) one on one

 Interim assessment 2A
1014 AprProject Management - Conduct research workshop 
  Mid Semester Break 
1128 AprResults and data processing methods and data analysis techniques

125 MayMarket Research Report - Conclusions and recommendations
1312 MayEvaluating the Market research projects, - Report Writing Workshop 
1419 MayPresentation skills - Work on Research Results presentationsAssessment 2 5pm Monday 19<sup>th</sup> May
1526 MayGroup Presentations Assessment 3
162 JuneConsultation Represent and Resubmits 

Learning Resources

Prescribed Texts



Other Resources

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test.  Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

Students are required to complete 3 Assessment tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.

Assessment Task 1 – Case Study / Research Test
Date handed out: Week 6
Date and time due: Week 6
Group or Individual: Individual

Purpose: This assessment allows students to demonstrate their ability and understanding of research design and rationale. They will demonstrate their ability to adapt research techniques to suit various projects.

Requirements: This assessment is a in class test. Students are allocated 1.5 hours to complete the test. The test will comprise of a case study and short answer questions. Students are permitted to bring notes to the test, however no computer/phones or textbooks allowed.

Assessment Task 2 - Major Research Project - Written Report
Date Handed out: Week 4
Due date and time: Interim plan due Week 9, final report Week 14 Monday 19th May 5pm
Group or Individual: This is a group assessment and you are to form a group of 4. Any variances to the group size must be approved by your teacher.

Purpose: Students will gain the ability to manage a actual research project from start to finish. Students will be required to conduct research of various types ( Secondary, Qualitative, Quantitive). This report will include finding conclusions and recommendations to report back to key stakeholders.

Requirements: A written report (approx. 3000 words in ‘report format’) that covers the above details but with special emphasis on the Results, Conclusions, recommendations. The report will need to include title page, TOC and header/footers. This assessment also will require RMIT coversheet.

Assessment 3 Major Research Project - Key Findings Presentation.
Date Handed out: Week 4
Due Date: In class presentation Week 15 ( copy of presentation submitted on blackboard prior to presenting)
his is a group assessment and you are to form a group of 4. Any variances to the group size must be approved by your teacher.

Purpose: This assessment students will demonstrate their ability to communicate to stakeholders key findings from their research project. It will also allow them to demonstrate their individual understanding of the research process.

Requirements: A group presentation for 15 mins (must meet time guidelines, less than 10 or more than 25 mins will be penalized). All members of the group need to be included in the presentation and it is expected that they know ALL parts, so can answer and questions on any section of the report. (Students will be individually marked on this assessment). A electronic copy of the presentation needs to be submitted to blackboard prior to presenting.

Submission requirements:
Assessment tasks must be submitted online through blackboard.

You must:
• Retain a copy of your assessment tasks.
• Complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available on blackboard.
• For group assignments - all group members must complete and sign the cover sheet.
• Each page of your assessment you should include footer with your name(s), student number(s), the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.

If you are found to be Not Yet Competent in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

Final Date for All Assessments.
Unless the Late Submission Procedures (see above) are applied, No assessment tasks or resubmissions will be accepted after 5pm Friday, Week 16.

Assessment Matrix

Marking Guide (competency):
Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.

You need to demonstrate you are competent in each element of the unit of competency you are studying.

You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.

Please refer to the Final Grades table below.

Marking Guide (Grading)
After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.

You will be provided with an assessment matrix in the assessments area of the unit blackboard shell. Generally, your grading will be assessed against how well you demonstrate:
• Perform the activities as required by the learning elements of this unit of competency.
• Demonstrate the required knowledge for this unit of competency.
• Execute the required skills for this unit of competency.
• Demonstrate your employability skills through contribution to learning activities related to this assessment, timeliness, use of technology and teamwork.

Final Grades table:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment

Further information regarding the application of the grading criteria will be provided by your teacher.

Other Information

Late submissions
If circumstances outside your control are likely to prevent you from submitting an assessment item on time, you may apply to your teacher for an extension of up to seven calendar days.
You must apply for an extension at least one working day prior to the submission deadline.
More Information:
Form to use:

Special Consideration
Extensions of greater than seven days will only be granted to eligible students through the special consideration process. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information:;ID=g43abm17hc9w
Form to use:

Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
More Information:;ID=7usdbki1fjf31

Course Overview: Access Course Overview