Course Title: Evaluate international marketing opportunities

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: MKTG5843C

Course Title: Evaluate international marketing opportunities

School: 650T TAFE Business

Campus: City Campus

Program: C6092 - Advanced Diploma of Marketing

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact

Name and Contact Details of All Other Relevant Staff

Course Contact Chris Lee
Course Contact Phone 99255471
Course Contact Email

Contact time: Wed, 11.30am-12.30pm
Level 10, Extension 55471

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

This unit applies to senior marketing or management personnel who are required to evaluate the international business environment in preparation for entering an international or export market for the first time, or to identify new marketing opportunities in markets in which their organisation already has a presence.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG605B Evaluate international marketing opportunities


1. Review the global market environment

Performance Criteria:

1.1Assess international trade patterns and identify their likely importance for the business
1.2Research international business and electronic commerce market factors and assess opportunities to enter, shape or influence the market in terms of likely contribution to the business
1.3Identify international markets operating under free trade or protectionist arrangements and estimate likely ease of entering and trading successfully
1.4Identify international trade policies and agreements and estimate their likely impact on international marketing opportunities


2. Assess international business and electronic commerce market factors

Performance Criteria:

2.1Identify and analyze impact of economic, political, social and cultural factors affecting
international market on international marketing opportunities
2.2Investigate international market trends and developments to identify market needs relative to
the business
2.3Identify new and emerging business and electronic commerce markets, and assess
opportunities to enter, shape or influence markets in terms of their fit with business goals and
direction, and their likely contribution to the business


3. Identify risk factors for international marketing opportunities

Performance Criteria:

3.1Analyze and rate acceptability of political, financial stability and corruption risk factors for
potential market
3.2Analyze and rate acceptability of legal and regulatory requirements, and trade barriers for
potential market
3.3Relate risk factors to international business cycles in terms of economic conditions and
estimate their impact on potential market


4. Investigate international business and electronic commerce marketing opportunities

Performance Criteria:

4.1Identify and analyze international marketing opportunities in terms of their likely fit with the organization's goals and capabilities
4.2Evaluate each opportunity to determine its impact on current business and customer base
4.3Use an assessment of costs, benefits, risks and opportunities to determine financial viability of
each marketing opportunity
4.4Determine probable return on investment and potential competitors
4.5Describe and rank marketing opportunities in terms of viability and likely contribution to the

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to evaluate the international environment, to identify market factors and risks, and to assess the viability of international marketing opportunities.

Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.

The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities, reflective journals, quizzes and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.

We expect you to participate and contribute in all scheduled learning activities.

Teaching Schedule



Week Commencing




6<sup>th</sup> Feb

(1) Pre-training review:

&middot;         RPL

&middot;         LLN

Familiarisation with:

&middot;         Program

&middot;         Services/facilities

&middot;         Other students

&middot;         Teacher(s)

&middot;         Where to get support

&middot;         Student responsibilities

&middot;         Course requirements

&middot;         Course support documents

&middot;         Pre-reading

&middot;         Blackboard

&middot;         Overview of assessment requirements

&middot;         Grading

&middot;         Plagiarism

&middot;         Appeals

&middot;         Extensions

&middot;         Feedback

&middot;         Privacy

&middot;         Submission requirements

&middot;         Resubmission policy

(2) Course Overview



13<sup>th</sup> Feb

Potential markets




20<sup>th</sup> Feb


Economic environment



27<sup>th</sup> Feb

Political & legal environment




5<sup>th</sup> March

Natural & Technological environment




12<sup>th</sup> March
(Monday, Labour Day)

Cultural environment


Task 1a Due

(Assessed tutorial exercises)



19<sup>th</sup> March

International market research




26<sup>th</sup> March

Market entry




2<sup>nd</sup> April

Risks management



Mid semester break (5 April to 11 April)


9<sup>th</sup> April

Risks management




16<sup>th</sup> April

International products & distribution




23<sup>rd</sup> April

International pricing & promotion




30<sup>th</sup> April

Implementation, organising and control


Task 1b Due

(Assessed tutorial exercises)



7<sup>th</sup> May

Student consultation session#1



14<sup>th</sup> May

1. Final student consultation session

2. Major assignment due

NB: Due date: 18 May 2012 (Fri) 5.00pm

3. Students to prepare for oral test/interview


Assessment Task 2 Due

(Major assignment)


21<sup>st</sup> May

Oral test/interview

Assessment Task 3


28<sup>th</sup> May

Re-submissions (if applicable)






Learning Resources

Prescribed Texts


to be advised

Other Resources

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

You are required to complete3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.


TASK 1a & 1b (Due Dates: Week 6 & 12 respectively)

These assessment tasks will require students to complete scheduled weekly tutorial activities/exercises to reflect on their weekly learning on learned concepts/principles taught.


TASK 2 (Due Date: End of week 14)

The second assessment tasks will require students to work in designated groups on a major assignment. Students will present their findings in a professionally prescribed written document. Much of this work will be undertaken both outside of class time and in the “Practical Sessions”. Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given


TASK 3 (Due Date: Week 15)

The third assessment tasks will require students to present themselves in a face-to-face test/interview to articulate their overall understanding of the course taught during the semester to be deemed competent.

Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given

Assessment Matrix

Course Overview: Access Course Overview