Course Title: Evaluate international marketing opportunities

Part B: Course Detail

Teaching Period: Term2 2014

Course Code: MKTG5843C

Course Title: Evaluate international marketing opportunities

School: 650T TAFE Business

Campus: City Campus

Program: C6092 - Advanced Diploma of Marketing

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email:timothy.wallis@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

David Plowman

david.plowman@rmit.edu.au

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

This unit applies to senior marketing or management personnel who are required to evaluate the international business environment in preparation for entering an international or export market for the first time, or to identify new marketing opportunities in markets in which their organisation already has a presence.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG605B Evaluate international marketing opportunities

Element:

1. Review the global market environment

Performance Criteria:

1.1. Assess international trade patterns and identify their likely importance for the business
1.2. Research international business and electronic commerce market factors and assess opportunities to enter, shape or influence the market in terms of likely contribution to the business
1.3. Identify international markets operating under free trade or protectionist arrangements and estimate likely ease of entering and trading successfully
1.4. Identify international trade policies and agreements and estimate their likely impact on international marketing opportunities

Element:

3. Identify risk factors for international marketing opportunities

Performance Criteria:

3.1. Analyse and rate acceptability of political, financial stability and corruption risk factors for potential market
3.2. Analyse and rate acceptability of legal and regulatory requirements, and trade barriers for potential market
3.3. Relate risk factors to international business cycles in terms of economic conditions and estimate their impact on potential market

Element:

4. Investigate international business and electronic commerce marketing opportunities

Performance Criteria:

4.1. Identify and analyse international marketing opportunities in terms of their likely fit with the organisation's goals and capabilities
4.2. Evaluate each opportunity to determine its impact on current business and customer base
4.3. Use an assessment of costs, benefits, risks and opportunities to determine financial viability of each marketing opportunity
4.4. Determine probable return on investment and

Element:

2. Assess international business and electronic commerce market factors

Performance Criteria:

2.1. Identify and analyse impact of economic, political, social and cultural factors affecting international market on international marketing opportunities
2.2. Investigate international market trends and developments to identify market needs relative to the business
2.3. Identify new and emerging business and electronic commerce markets, and assess opportunities to enter, shape or influence markets in terms of their fit with business goals and direction, and their likely contribution to the business


Learning Outcomes


This unit describes the performance outcomes, skills and knowledge required to evaluate the international environment, to identify market factors and risks, and to assess the viability of international marketing opportunities.


Details of Learning Activities

In class discussion and debate, research case study activities and relevant work related assessments


Teaching Schedule

WeekDateTopic
17 July(1) Subject  Introduction
• Course delivery and assessment details
• Course support documents
• Student responsibilities
(2) Pre-Training Review
• Includes skills analysis and Recognition of Prior Learning and Credit Transfers
(3) Course Overview and Introduction to International Marketing 
214 July

 Potential market assessment

321 July Economic environment of int’l marketing  
428 July Political & legal environment of int’l marketing
54 Aug

 Political & legal environment of int’l marketing

611 Aug

 Natural & Technological environment of int’l marketing

718 Aug

 Cultural influences on Int’l marketing

825 Aug International market research
  

Sept 1-7 mid Semester Break 

9

8 Sept

 Market entry and expansion strategies
 1015 Sept

 Risks assessment & risk management strategies

1122 Sept

 International product & service strategies, distribution operations and logistics
 

1229 Sept International pricing and promotional mix & advertising strategies
 
136 Oct

 Subject review

1413 Oct

 Assignment submission and consultation - (trial presentations)

1520 Oct

 Oral presentation and questioning

1627 Oct Resubmissions

This unit is codelivered and coassessed with BUSM6263C Manage International Marketing Program
 


Learning Resources

Prescribed Texts

No formal texbook is required.  Texts will be provided by RMIT


References


Other Resources


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
 


Assessment Tasks

This course has 2 assessment tasks. You are required to successfully complete all assessment tasks to be deemed competent in this unit. This unit is codelivered and coassessed with BUSM6263C Manage International Marketing Program

You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.

Assessment Task 1 – Journal
Date handed out: Week 3
Date and time due: Week 9
Group or Individual: This assignment is to be completed individually / This is a group assessment to be completed in groups of no more than 4 persons.

Purpose:
As a marketing manager you will be required to evaluate the international business environment in preparation for entering an international or export market for the first time, or to identify new marketing opportunities in markets in which their organisation already has a presence.

Requirements:
You are required to research answers to a set of activities which analyses international trade markets, trade patterns, identify and evaluate market attractiveness. Maximum word limit for each question is 500 words.

Assessment Task 2 – Major Report
Date handed out: Week 1
Date and time due: Week 14
Group or Individual: This is a group assessment to be completed in groups of no more than 3 persons.

Purpose:
As a marketing manager you will be required to manage international marketing activities including evaluating international marketing opportunities, setting marketing objectives and determining the approach and operational structure for an organisation marketing internationally.

Requirements:
Choose an Australian product or service of your choice and use this product for your assignment (you may use your client from last semester). You are required to write a report on the possibility of expanding the business internationally, and present this report to the class.


Assessment Matrix

Marking Guide (competency):
Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.
You need to demonstrate you are competent in each element of the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.

Marking Guide (Grading)
After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.
You will be provided with an assessment matrix in the assessments area of the unit blackboard shell. Generally, your grading will be assessed against how well you demonstrate:
• Perform the activities as required by the learning elements of this unit of competency.
• Demonstrate the required knowledge for this unit of competency.
• Execute the required skills for this unit of competency.
• Demonstrate your employability skills through contribution to learning activities related to this assessment, timeliness, use of technology and teamwork.

Final Grades table:
DNS - Did not submit for assessment
NYC - Not yet competent
CAG - Competency achieved – graded
CC - Competent with credit
CDI - Competent with distinction
CHD - Competent with high distinction


 

Other Information

Submission requirements:
You are required to meet the following criteria for all assessments. Failure to do so may result in you being deemed not-yet-competent:

• Submit all assessment tasks online through blackboard, and include the RMIT e-submission declaration (see below).
• Ensure that you submit assessments on or before the due date.
• Retain a copy of your assessment tasks.


Electronic Submission
When submitting work online, you need to include the cover sheet supplied by your teacher. This includes the following declaration:

RMIT Electronic Submission of work for assessment
I declare that in submitting all work for this assessment I have read, understood and agree to the content and expectations of the assessment declaration.
(URL: http://www.rmit.edu.au/students/assessment/declaration)


Resubmissions:
If you are found to be Not Yet Competent (NYC) in an Assessment Task you will be allowed one resubmission to demonstrate competence. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.

Late Submissions
Students are required to submit assessment items and/or ensure performance based assessment is completed by the due dates. If a student is to be prevented from submitting an assessment item on time, by circumstances outside their control, they may apply in advance to the teacher for an extension to the due date of up to seven calendar days. To be eligible for an extension, you must lodge the extension form availabile at the following link with your teacher: http://www.rmit.edu.au/students/assessment/extension

Where an extension of greater than seven days is needed, the student must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination. More information on special consideration and how to apply can be found here: http://www.rmit.edu.au/students/specialconsideration

Final Date for All Assessments
No assessment tasks or resubmissions will be accepted after 5pm Friday, week 16.

Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. Information on circumstances under which the assessment arrangements might be granted can be found at the following website: http://www.rmit.edu.au/students/assessment/adjustment
 

Course Overview: Access Course Overview