Course Title: Develop and implement a business plan

Part B: Course Detail

Teaching Period: Term2 2014

Course Code: BUSM6247C

Course Title: Develop and implement a business plan

School: 650T TAFE Business

Campus: City Campus

Program: C6102 - Advanced Diploma of Business (Public Relations)

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact

Name and Contact Details of All Other Relevant Staff

Alain Grossbard

Level 5, Building 80, 445 Swanston Street, Melbourne 3000

Tel: 99255567

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit applies to individuals who are running an organisation or who take a senior role in determining the effective functioning and success of the organisation. As such, they may oversee the work of a number of teams and other managers.

Business plans are critical tools for business growth and development. They will vary depending on the needs of the organisation. This unit covers the typical elements of a business plan and the standard approaches to be used in implementing a business plan.

The business plan should be supported by a strategic plan, and may also be supported by a marketing plan and cash flow forecasts.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMGT617A Develop and implement a business plan


1. Develop business plan

Performance Criteria:

1.1. Review and evaluate pre-existing strategic, business and operational plan, if available
1.2. Analyse and interpret business vision, mission, values and objectives
1.3. Consult with key stakeholders
1.4. Review market requirements for the product or service, profile customer needs and research pricing options
1.5. Develop performance objectives and measures through consultation with key stakeholders
1.6. Identify financial, human and physical resource requirements for the business
1.7. Consider any permits or licences that may be required for new activity
1.8. Write business plan


2. Monitor performance

Performance Criteria:

2.1. Communicate business plan to all relevant parties and ensure understanding of performance requirements and timeframes
2.2. Ensure skilled labour is available to implement plan
2.3. Test performance measurement systems and refine, if necessary
2.4. Ensure timely reports on all key aspects of the business are available, user-friendly and balanced in terms of financial and non-financial performance
2.5. Report system failures, product failures and variances to the business plan as they occur


3. Respond to performance data

Performance Criteria:

3.1. Analyse performance reports against planned objectives
3.2. Review performance indicators and refine if necessary
3.3. Ensure groups and individuals contributing to under-performance are coached, and provide training where appropriate
3.4. Review system processes and work methods regularly as part of continuous improvement


1. Develop business plan

Performance Criteria:

As above


2. Monitor performance

Performance Criteria:

As above


3. Respond to performance data

Performance Criteria:

As above

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan.

Details of Learning Activities

During the course, students will perform activities that will analysis of the strengths and weaknesses of a range of business plans; implement a business plan including evaluation of performance against documented indicators in key results areas and show knowledge of performance measurement approaches and benchmarking.

Teaching Schedule

This course is delivered and assessed in conjunction with RMIT course code BUSM6397C - Develop and Implement Business Continuity Plans.


The nominal hours associated with this are a guide only and represent the total teaching time and student effort required to successfully complete the course. This may include not only scheduled classes but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Week Commence 2014 
1 - 7 July Course Induction
• Course delivery details
• Assessment details and Assessment Task & Feedback Guide
• Grading – remind them of codes and no marks
• Plagiarism – must have signed cover sheets on all assessments
• Appeals – take them through this process and where it is on website
• Extensions – take them through process (details on website.)
• Feedback – when they can contact you and expect a response.
• Submission requirements – how all work must be uploaded online
• Resubmission policy – one resubmission, marked to a pass allowed
• Course support documents – any text books or readings
• Online learning environment – go through Blackboard shell
• Where to get support - Student study support details
Pre-Training Review
• Confirm completion of LLN Skills analysis Explain Recognition of Prior Learning and Credit Transfers (for new students)
Program map to confirm all students are correctly enrolled Hand out assessment overview in week

2 - 14 July Overview and importance of a Business Plan Information from LLN used to inform course content and delivery

3 - 21 July Understanding the Business Plan

4 - 28 July The Business Profile Assessment 1 (Activity)

5 - 4 August The Marketing Plan

6 - 11 August The Production Plan Assessment 1 (Activity)

7 - 18 August The Purchasing Plan Assessment 1 (Activity)

8 - 25 August The Personnel Plan

Mid Semester Break
1 to 5 September inclusive

9 - 8 September The Financial Plan

10 - 15 September The Financial Plan Assessment 1 (Activity)

11 - 22 September Overview of the near completed Business Plan

12 - 29 September Think Tank Assessment Assessment 2

13 - 6 October Major Assignment preparation

14 - 13 October Major Assignment submission Assessment 3

15 - 20 October Return final assessment and schedule any resubmission for next week

16 - 27 October Interviews/Assessment feedback/resubmissions Reschedule resits/submission

Learning Resources

Prescribed Texts


Other Resources


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.


Assessment Tasks

This course is delivered and assessed in conjunction with RMIT course code BUSM6397C - Develop and Implement Business Continuity Plans.

Students are required to complete a maximum of three tasks below. All tasks must be completed to be deemed competent in this course.

More detailed assessment sheets for each assessment task will be distributed throughout the course.

Assessment 1

Students will be presented with in-class activities that will be assessed on either an individual or group basis. The topics will complement the lectures presented during the course.


Students will sit a 12 minute pre-plan ‘think tank’ in week 12. This session will consist of questions covering the five sub-plans that make up a completed business plan and a general question about the objective of your business plan in the operation of a small to medium sized business. This session will be a closed book exercise and cover chapters 1 through 8 from the text – ‘Writing Your Plan for Small Business Success’ - from which information to provide ‘overview’ summaries can be sought.
Each question will attract a mark out of 5 and the combined total will be the pre-plan assessment mark.
The overall objective of the pre-plan session is to ensure individual students are competent in their understanding of basic components of a business plan prior to developing their major business plan assignment.


Students will form into Teams for the major assignment. Each Team needs to find a real life company or a proposed company from which a Business Plan will be developed. The assignment will be professionally presented as a ‘Boardroom document’ to be presented to the company or the teacher covering all aspects of the proposed business plan.

Students must meet at least 3 times and provide Meeting Minutes to the teacher outlining items discussed and action agreed for preparation of joint report. Class time will be used for meetings if time permits. Student must also complete a peer review form and give it to the teacher.


Submission Requirements:
Work to be saved in a word doc or .pdf and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.
Assessment deadline extensions:
Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:
You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.
If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at:;ID=ls0ydfokry9rz.

Always retain a copy of your assessment tasks (hard copy and soft copy).
When you submit work for assessment at RMIT University you need to also submit the Assessment record and Cover Sheet that includes a declaration and statement of authorship. You must complete and submit this sheet with all work you submit for assessment, whether individual or group work. Assessment Record and Cover sheets for each assessment will be in each course blackboard shells and distributed with your assessment.
It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.

Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information:
Form to use:
Where an extension of greater than seven days is needed, you must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information:;ID=g43abm17hc9w
Form to use:
If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.

Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
More Information:;ID=7usdbki1fjf31


Assessment Matrix


Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.

Other Information


Course Overview: Access Course Overview