Course Title: Manage organisational communication strategies

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: BUSM6396C

Course Title: Manage organisational communication strategies

School: 650T TAFE Business

Campus: City Campus

Program: C6102 - Advanced Diploma of Business (Public Relations)

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact

Name and Contact Details of All Other Relevant Staff

Alain Grossbard

Nominal Hours: 25

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit applies to workers who have an organisation wide role in the development and management of communication strategies. It has no explicit people management requirements however it does require high level skills around interpersonal relationships and communication.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

PUACOM004B Manage organisational communication strategies


1. Develop communication strategies

Performance Criteria:

1.1 Strategies for effective internal and external dissemination of information are developed to meet the organisation's requirements.
1.2 Special communication needs are considered in developing strategies to avoid discrimination in the workplace.
1.3 Communication strategies are analysed, evaluated and revised where necessary to make sure they are effective.


2. Establish and maintain communication pathways

Performance Criteria:

2.1 Pathways of communication are established to meet requirements of organisation and workforce.
2.2 Pathways are maintained and reviewed to ensure personnel are informed of relevant information.


3. Promote the use of communication strategies

Performance Criteria:

3.1 Information is provided to all areas of the organisation to facilitate implementation of the strategy.
3.2 Effective communication techniques are articulated and modelled to the workforce.
3.3 Personnel are given guidance about adapting communication strategies to suit a range of contexts.

Learning Outcomes

This unit covers competency in developing, implementing, reviewing and evaluating communication strategies and promoting effective communication techniques in the workplace.

Details of Learning Activities

Learning activities include practical activities, case studies and class discussion as well as work relevant assessments.

Multi Group Presentations (MGPs) are used throughout the course and students are expected to participate in class discussions and exercises.
The use of ‘real world’ examples will assist students throughout the course.

Learner activities:
• Groups will reflect and discuss key concepts.
• Individuals/groups will apply concepts to current situations.
• Students will summarise key points.
• Individuals will participate in case studies and problem solving scenarios
• Groups will respond to generic question sessions.
The use of “real world” examples will facilitate the understanding of the theoretical concepts and students will be encouraged to use lateral thinking

Teaching Schedule

Week 1
Assessment overview
Where to find information (databases etc)

Week 2
Report writing
Format and style, use of TOC, Headers & Footers
Activity: format a block of text

Week 3
Email writing
Direct marketing
Activity: construct an email

Week 4
Press release writing
Format, key message, timing, method, wire transmission
Activity: write 2 press releases

Week 5
In class test - report formatting.

Week 6
Social networking in marketing
Blogging, twitter, facebook, tumblr
Activity: blog on tumblr

Week 7 (Easter break 28/3-3/4 inclusive)
Role of websites in marketing
Website text
Activity: create a banner for the VicRoads campaign

Week 8
Publications, leaflets, brochures
Format, layouts, content
Activity: develop 1 page brochure, layout, heading and content

Week 9
Speech writing
Activity: 2 min Speech

Week 10
Grammar, spelling and style

Week 11
Folio/Presentation development
Formats, style

Week 12
Finalising portfolio - individual appointments with teacher

Proofreading and editing

Week 13
Proofreading and editing
Hand in Assessment 2 - Individual portfolio

Week 14
Business letters
Activity: write a letter of rejection

Week 15
Presentations - assessment 3 in class

Week 16
Submissions, tender documents, public notices
Activity: source 1 example of each and critique
Resubmissions of presentations (if required)

Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

This course is co-delivered and co-assessed with OFFC5208C Wirte complex documents

Assessment 1
Report formatting - in class assessment Week 5

Assessment 2
Individual portfolio Due week 13

Assessment 3
Presentations week 15

More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.

Submission Requirements: All assessment tasks need to be submitted via Blackboard.

You should:
• Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at;ID=ls0ydfokry9rz website.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available from the Student forms website.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.

Assessment Matrix

Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.

Course Overview: Access Course Overview