Course Title: Develop and implement crisis management plans

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: MKTG7828C

Course Title: Develop and implement crisis management plans

School: 650T TAFE Business

Campus: City Campus

Program: C6102 - Advanced Diploma of Business (Public Relations)

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email:sally.parrott@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Claire Gourlay

Building 80, 445 Swanston Street, Melbourne, Vic 3000

claire.gourlay@rmit.edu.au

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Nil

Course Description

This unit applies to individuals working in senior public relations roles who are primarily responsible for preparing and implementing a planned communications response in the event of a crisis occurring.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBPUB504A Develop and implement crisis management plans

Element:

1. Develop crisis management plans

2. Implement a crisis management plan

3. Review and update crisis management plans

Performance Criteria:

1.1. Conduct research to identify crisis management best practice
1.2. Consult relevant groups and individuals for input into the crisis management plan
1.3. Document, distribute and maintain organisational crisis management plan
1.4. Ensure organisational crisis management plan is clearly understood by relevant groups
1.5. Ensure crisis management plan complies with organisational policies and legal and ethical requirements    1.6. Practise simulated crisis responses

2.1. Set up a dedicated crisis resource centre
2.2. Develop a crisis response team to deal with media and conduct issue tracking
2.3. Monitor media to ensure the organisation is aware of possible crises
2.4. Implement and monitor issues tracking systems according to crisis plans
 

3.1. Consult managers and employees about the effectiveness of the crisis plan
3.2. Amend crisis management plans as necessary to comply with legal and ethical requirements

 

Learning Outcomes


This unit describes the performance outcomes, skills and knowledge required by public relations personnel to coordinate, develop and implement a crisis management plan to provide an organisation with a planned communications response for use in the event of crisis.


Details of Learning Activities

A range of learning activities should be used to assess practical skills and knowledge. The following examples for this unit may include:
• analysis of responses to case studies and scenarios
• assessment of written crisis management plans or reports of crisis management activities
• demonstration of crisis management techniques in a workplace or simulated environment
• direct questioning with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
• observation of presentations in relation to crisis management planning and implementation
• oral or written questioning
• review of authenticated documents from the workplace or training environment
• review of testimony from team members, colleagues, supervisors or managers
 


Teaching Schedule

1 8th July Course Induction
• Course delivery and assessment details
• Grading
• Plagiarism
• Appeals, Extensions, Feedback
• Privacy
• Submission requirements, Resubmission policy
• Student responsibilities
Pre-Training Review
• Includes skills analysis and Recognition of Prior Learning and Credit Transfers
2 15th July What is a crisis – Types of Crisis
3 22nd July Crisis Management – what is it
4 29th July Crisis Management – Best Practice Quiz 1
5 5th Aug Crisis Management – Resource centre
6 12th Aug Crisis Communications - Internal
7 19th Aug Crisis Communication - External Media
Quiz 2
8 26th Aug Crisis Communication - External Media/ Ethical Legal issues
Mid Semester Break
9 9th Sept Crisis communication in the digital age
10 16th Sept Crisis Communication Plan – Key elements Quiz 3
11 23rd Sept Crisis Communication Plan – Key elements/Life cycle
12 30th Sept Crisis Communication Plan –Crisis Team
13 7th Oct Crisis Communication Plan –Continuity and recovery Quiz 4
14 14th Oct Review and wrap up
15 21st Oct In class test 1 hour
16 28th Oct Resubmits and consultation
 


Learning Resources

Prescribed Texts


References


Other Resources

Nil


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
 


Assessment Tasks

Assessment 1 (20% of total assessment)
Individual /groups
Length: Varies between 300 – 500 words
Analysis of crises supplied. Individual activities are assessed that look at the function, form and strategy of different forms of public relations
 

Assessment 2 (50% of total assessment)
In Groups
Develop recommendations to manage a crisis for a company or organisation. Group activities requiring development of strategies and creative recommendations. Report to support the recommendations.
Covers students’ knowledge, skills in project concepts and strategic thinking will be tested based on lecture notes and activities covered during the semester.

Assessment 3 Major Assignment – Report and Presentation (30% of total assessment)
Group Report
Length: 1500 words
Presentation: 10 minutes
A range of assessment methods should be used to assess practical skills and knowledge. The following examples for this unit my include:
• analysis of responses to case studies and scenarios
• assessment of written crisis management plans or reports of crisis management activities
• demonstration of crisis management techniques in a workplace or simulated environment
• direct questioning with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
• observation of presentations in relation to crisis management planning and implementation
• oral or written questioning
• review of authenticated documents from the workplace or training environment
Review of testimony from team members, colleagues, supervisors or managers
 


Assessment Matrix

Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.

Other Information

Nil

Course Overview: Access Course Overview