Course Title: Develop and implement crisis management plans

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: MKTG7828C

Course Title: Develop and implement crisis management plans

School: 650T TAFE Business

Campus: City Campus

Program: C6102 - Advanced Diploma of Business (Public Relations)

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact

Name and Contact Details of All Other Relevant Staff

Claire Gourlay

Claire Gourlay
0408 030 965

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit applies to individuals working in senior public relations roles who are primarily responsible for preparing and implementing a planned communications response in the event of a crisis occurring.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBPUB504A Develop and implement crisis management plans


1. Develop crisis management plans 

Performance Criteria:

1.1. Conduct research to identify crisis management best practice
1.2. Consult relevant groups and individuals for input into the crisis management plan
1.3. Document, distribute and maintain organisational crisis management plan
1.4. Ensure organisational crisis management plan is clearly understood by relevant groups
1.5. Ensure crisis management plan complies with organisational policies and legal and ethical requirements
1.6. Practise simulated crisis responses


2. Implement a crisis management plan 

Performance Criteria:

2.1. Set up a dedicated crisis resource centre
2.2. Develop a crisis response team to deal with media and conduct issue tracking
2.3. Monitor media to ensure the organisation is aware of possible crises
2.4. Implement and monitor issues tracking systems according to crisis plans


3. Review and update crisis management plans 

Performance Criteria:

3.1. Consult managers and employees about the effectiveness of the crisis plan
3.2. Amend crisis management plans as necessary to comply with legal and ethical requirements

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required by public relations personnel to coordinate, develop and implement a crisis management plan to provide an organisation with a planned communications response for use in the event of crisis.

Details of Learning Activities

A variety of classroom activities, presentations and a major assignment will be covered as learning activities.

Teaching Schedule

Week Week Commencing Topics
Week 1 Feb 10 Course Induction
• Course delivery and assessment details
• Grading
• Plagiarism
• Appeals, Extensions, Feedback
• Privacy
• Submission requirements, Resubmission policy
• Student responsibilities
Pre-Training Review
• Includes skills analysis and Recognition of Prior Learning and Credit Transfers
Week 2 Feb 17 What is a crisis – Types of Crisis
Week 3 Feb 24 Crisis Management – Key stakeholders Internal communication and key messages
Week 4 Mar 3 Crisis Management – Issue monitoring/tracking
Week 5 Mar 10 Crisis Management – Internal communication/ External communication
Week 6 Mar 17 Crisis Communications – External communication - - media /Rumours
Week 7 Mar 24 Crisis Communication - External Media /Digital Media
Week 8 Mar 31 Crisis Management - / Resource Centre
Week 9 April 07 Crisis Management The Crisis Team
Week 10 April 14 Crisis Communication – ethical, legal issues, cultural, organisation/policies
Easter Friday 18 – 25th (Anzac day 25TH) inclusive
Week 11 April 28 review Crisis Communication Plan –Continuity and recovery
Week 12 May 5 Crisis Communication Plan – Key elements/Life cycle
Week 13 May 12 Crisis Communication Plan – key element Quiz 4
Week 14 May 19 Review and wrap up
Week 15 May 26 In class test 1 hour
Week 16 June 1 Resubmits and consultation

Learning Resources

Prescribed Texts


Other Resources


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

Assessment 1. Crisis Research and Analysis
This is a research assessment so it is expected that you will use a number of different sources for the information in this report. It is expected that you use at least three different sources. Students are required to prepare a research report on a recent crisis and review the crisis response.

Assessment 2. Major Assessment
Instructions: Identify an organisational crisis that has occurred in the last decade. Students are required to analyse a recent crisis response and prepare and written crisis management plan,

This is a group assessment - groups of 3

 Assessment 3 In class test
A 1 hour test with short answer questions will be conducted in Week 15 in class.

This will be based on activities and quizzes conducted in class.

Assessment Matrix


Other Information


Course Overview: Access Course Overview