Course Title: Develop and implement crisis management plans
Part B: Course Detail
Teaching Period: Term1 2015
Course Code: MKTG7828C
Course Title: Develop and implement crisis management plans
School: 650T Vocational Business Education
Campus: City Campus
Program: C6102 - Advanced Diploma of Business (Public Relations)
Course Contact : Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email:firstname.lastname@example.org
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
This unit applies to individuals working in senior public relations roles who are primarily responsible for preparing and implementing a planned communications response in the event of a crisis occurring.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title:
BSBPUB504A Develop and implement crisis management plans
1. Develop crisis management plans
1.1. Conduct research to identify crisis management best practice
2. Implement a crisis management plan
2.1. Set up a dedicated crisis resource centre
3. Review and update crisis management plans
3.1. Consult managers and employees about the effectiveness of the crisis plan
This unit describes the performance outcomes, skills and knowledge required by public relations personnel to coordinate, develop and implement a crisis management plan to provide an organisation with a planned communications response for use in the event of crisis.
Details of Learning Activities
A variety of classroom activities, presentations and a major assignment will be covered as learning activities.
|1||9th Feb||• Program overview and requirements
• Overview of assessment requirements
• Pre-Training Review including:
o Recognition of Prior Learning and Credit Transfers
o Assessment of current skills and knowledge
• Competency/Grading Criteria
• Submission requirements
• Resubmission policy
• Where to get support
• Student responsibilities
|2||16th Feb||What is a crisis – Types of Crisis|
|3||23rd Feb||Crisis Management – Key stakeholders Internal communication and key messages|
|4||2nd Mar||Crisis Management – Issue monitoring/tracking Quiz 1|
|5||9th Mar||Crisis Management – Internal communication/ External communication|
|6||16th Mar||Crisis Communications – External communication - - media /Rumours|
|7||23rd Mar||Crisis Communication - External Media /Digital Media Quiz 2|
|8||30th Mar||Crisis Management - / Resource Centre|
|Mid Semester Break (2nd - 8th April)|
|9||13th Apr||Crisis Management The Crisis Team|
|10||20th Apr||Crisis Communication – ethical, legal issues, cultural, organisation/policies Quiz 3|
Review Crisis Communication Plan –Continuity and recovery
|12||4th May||Crisis Communication Plan – Key elements/Life cycle|
|13||11th May||Crisis Communication Plan – key element Quiz 4|
|14||18th May||Review and wrap up|
|15||25th May||In class test 1 hour|
|16||1st June||Resubmits and consultation
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
You are required to complete 3 assessment tasks. You must successfully complete all 3 tasks to be deemed competent in this course.
Full details of all assessments and assessment coversheets will be available on the Blackboard shell.
Assessment Task 1 – Case Study - Research and Analysis
Date handed out: Week 2
Date and time due: Week 6 Sunday 22nd March 12pm Midnight
Group or Individual: Individual
To demonstrate your ability to review and evaluate crisis communication response. To show that you understand the need to adapt crisis communication for different audiences
This assessment requires students to research and write an analytical report on a recent crisis
Scope:Format: Written report - Word count 1200-1500
This is a research assessment so it is expected that you will use a number of different sources for the information in this report.
Submitted on Blackboard
Assessment Task 2 –Develop and Implementation of a Crisis Management Plan
Date handed out: Week 6
Date and time due: Week 12 Sunday 10th May 12pm Midnight. To be submitted on Blackboard
Purpose:To develop and plan the implementation of a crisis management plan. Including who would input into it and key stakeholder communication
This assessment requires groups to research and write a development and implementation plan.
Format: This a professional Report and should include relevant formatting including:
• Title Page
• Table of contents
• Appropriate referencing throughout text
Length: Approx 2500 words (There are 3 parts to this assessment)It is expected that extensive research will be carried out on the incident, the industry and the organisation.
Assessment 3 In class test
A 1 hour test with short answer questions will be conducted in Week 15 in class.
This will be based on activities and quizzes conducted in class.
Further details regarding assessments
• Ensure that you submit assessments on or before the due date.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of each assessment task is available on blackboard.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: http://www.rmit.edu.au/students/assessment/extension
Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf
Where an extension of greater than seven days is needed, you must apply for special consideration.
Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination
More Information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w
Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf
Resubmissions (VET Programs):
If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”. If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following
More Information: http://rmit.edu.au/browse;ID=7usdbki1fjf31
Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying. You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Marking Guide (Grading)
After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:
Final Grades table:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment
Further information regarding the application of the grading criteria will be provided by your teacher
Full details on how this course is assessed against the Unit Elements and performance criteria plus critical aspects of evidence can be found in the learning and Assessment Tool available from your course teacher.
Course Overview: Access Course Overview