Course Title: Manage fundraising and sponsorship activities

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: MKTG7829C

Course Title: Manage fundraising and sponsorship activities

School: 650T TAFE Business

Campus: City Campus

Program: C6102 - Advanced Diploma of Business (Public Relations)

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact

Name and Contact Details of All Other Relevant Staff

Vicki Kyritsis

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit applies to senior public relations professionals who manage public relations in the not-for-profit sector-they usually coordinate activities of team members in developing funding submissions or allocating budgets, and implement specific public relations activities.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBPUB503A Manage fundraising and sponsorship activities


1. Identify factors influencing fundraising or sponsorship

Performance Criteria:

1.1.Identify relevant environmental issues in relation to fundraising and sponsorship
1.2.Identify available sources of funding or sponsorship including criteria for, and any conditions or constraints on, funding
1.3.Conduct research to identify the most appropriate target public for fundraising or sponsorship activities in accordance with organisational profile and requirements
1.4.Identify and consider legal and ethical requirements in relation to fundraising or sponsorship
1.5.Make recommendations for fundraising or sponsorship campaigns or activities based on research findings


2. Prepare a funding submission

Performance Criteria:

2.1. Evaluate organisation’s current operations and readiness to apply for funding
2.2. Develop a funding submission which meets the funding source’s guidelines and criteria
2.3. Ensure the submission complies with all legal and ethical requirements
2.4. Write the submission to meet the needs of the grantor and submitting organisation


3. Develop a fundraising or sponsorship campaign

Performance Criteria:

3.1. Confirm the aims, objectives, outcomes and evaluation measures for a fundraising or sponsorship campaign with senior management
3.2. Conduct a feasibility study to ensure all aspects of the fundraising or sponsorship campaign have been considered
3.3. Examine and agree upon budgets with senior management
3.4. Prepare, and have agreed, a campaign plan for fundraising or sponsorship activities that meets organisational, ethical and legal requirements


4. Implement a fundraising or sponsorship campaign

Performance Criteria:

4.1. Conduct a fundraising or sponsorship campaign in accordance with plan
4.2. Monitor progress of campaign and make necessary alterations as required
4.3. Ensure any changes are agreed upon by relevant stakeholders
4.4. Ensure changes meet legal and ethical requirements


5. Evaluate a campaign

Performance Criteria:

5.1. Evaluate campaign outcomes against outcomes documented in campaign plan
5.2. Obtain feedback on performance of fundraising or sponsorship campaign from stakeholders
5.3. Develop mechanisms to incorporate feedback into any future fundraising campaigns

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to conduct and manage fundraising and sponsorship activities for a not-for-profit organisation, and to align fundraising and sponsorship activities with organisational requirements.

Details of Learning Activities

Practical activities, case studies and class discussion as well as work relevant assessment.

Teaching Schedule

Week 1Course introductionAssesment 1 Part A handed out
Week 2The Not for Profit Sector in AustraliaBriefing with NFP CEO
Week 3Fundraising Goals and ObjectivesAssessment 1 - Part A due
Week 4The Fundraising Activity Plan 
Week 5The Fundraising Activity Communication PlanAssessment 1 - Part B due
Week 6The Fundraising Activity Plan Budget 
Week 7The Sponsorshop Propsoal 
Week 8The Sposnorship Agreement 
Week 912 Steps to sposnorship SuccessAssessment 3 due
Week 10Donor Relations 
Week 11Strategies for Fundraising and Selling Sponsorship 
Week 12Fundraising and Sponsorship Evaluation 
Week 13Overview of Fundraising & Sponsorship 
Week 14Assignment work in class 
Week 15Group presentationsGroup presentaion and slides to be submitted at the end of scheduled class
Week 16Assessment feedback and resubmission 

Learning Resources

Prescribed Texts

The Sponsorshiop Seekers Toolkit, 2nd edition by Skildum-Reid, Kim and Grey, Anne-Marie


Other Resources

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments and group presentations. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.


Assessment Tasks

Assessement 1 - Due progressively in week 3 & wek 5
Part A
Scoping phase
1,000 words
due at the end of scheduled class in week 3

Students are required to profile the organisation and the idenity and prepare of brief history of four similar organisations.

Assessment 1
Part B
Fundraising activity plan
2,500 words
Due at the end of scheduled class in week 5

Develop a fundraising activity plan that includes a budget and commuinications and marketing plan.

Assessment 2
Sponsorship proposal
1,500 words
due at the end of scheduled class in week 9

Prepare a sponsorship proposal for a fundraising activity.

Assessment 3
Presentation of sponsor feedback
Maximum of 10 slides
due week 15 and slides to be submitted at the end of scheduled class

More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.

Submission Requirements:
Work to be saved in a word doc or .pdf and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.

Assessment deadline extensions:
Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:
You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.
If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at:;ID=ls0ydfokry9rz.

Always retain a copy of your assessment tasks (hard copy and soft copy).
When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. Cover sheets for submission of work is available from the Student forms website.

It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.

Assessment Matrix

Full details on how this course is assessed against Unit elements & performance  criteiria plus critical aspects of evidence can be found in the Learning & Assessment Tool avaialble from your course teacher.

Course Overview: Access Course Overview