Course Title: Manage fundraising and sponsorship activities
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: MKTG7829C
Course Title: Manage fundraising and sponsorship activities
School: 650T TAFE Business
Campus: City Campus
Program: C6102 - Advanced Diploma of Business (Public Relations)
Course Contact : Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email:sally.parrott@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Vicki Kyritsis
vicki.kyritsis@rmit.edu.au
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit applies to senior public relations professionals who manage public relations in the not-for-profit sector-they usually coordinate activities of team members in developing funding submissions or allocating budgets, and implement specific public relations activities.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBPUB503A Manage fundraising and sponsorship activities |
Element: |
1. Identify factors influencing fundraising or sponsorship |
Performance Criteria: |
1.1.Identify relevant environmental issues in relation to fundraising and sponsorship |
Element: |
2. Prepare a funding submission |
Performance Criteria: |
2.1. Evaluate organisation’s current operations and readiness to apply for funding |
Element: |
3. Develop a fundraising or sponsorship campaign |
Performance Criteria: |
3.1. Confirm the aims, objectives, outcomes and evaluation measures for a fundraising or sponsorship campaign with senior management |
Element: |
4. Implement a fundraising or sponsorship campaign |
Performance Criteria: |
4.1. Conduct a fundraising or sponsorship campaign in accordance with plan |
Element: |
5. Evaluate a campaign |
Performance Criteria: |
5.1. Evaluate campaign outcomes against outcomes documented in campaign plan |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to conduct and manage fundraising and sponsorship activities for a not-for-profit organisation, and to align fundraising and sponsorship activities with organisational requirements.
Details of Learning Activities
Practical activities, case studies and class discussion as well as work relevant assessment.
Teaching Schedule
| Week 1 | Course introduction | Assesment 1 Part A handed out |
| Week 2 | The Not for Profit Sector in Australia | Briefing with NFP CEO |
| Week 3 | Fundraising Goals and Objectives | Assessment 1 - Part A due |
| Week 4 | The Fundraising Activity Plan | |
| Week 5 | The Fundraising Activity Communication Plan | Assessment 1 - Part B due |
| Week 6 | The Fundraising Activity Plan Budget | |
| Week 7 | The Sponsorshop Propsoal | |
| Week 8 | The Sposnorship Agreement | |
| Week 9 | 12 Steps to sposnorship Success | Assessment 3 due |
| Week 10 | Donor Relations | |
| Week 11 | Strategies for Fundraising and Selling Sponsorship | |
| Week 12 | Fundraising and Sponsorship Evaluation | |
| Week 13 | Overview of Fundraising & Sponsorship | |
| Week 14 | Assignment work in class | |
| Week 15 | Group presentations | Group presentaion and slides to be submitted at the end of scheduled class |
| Week 16 | Assessment feedback and resubmission |
Learning Resources
Prescribed Texts
The Sponsorshiop Seekers Toolkit, 2nd edition by Skildum-Reid, Kim and Grey, Anne-Marie |
References
Other Resources
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments and group presentations. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
Assessement 1 - Due progressively in week 3 & wek 5
Part A
Scoping phase
1,000 words
due at the end of scheduled class in week 3
Students are required to profile the organisation and the idenity and prepare of brief history of four similar organisations.
Assessment 1
Part B
Fundraising activity plan
2,500 words
Due at the end of scheduled class in week 5
Develop a fundraising activity plan that includes a budget and commuinications and marketing plan.
Assessment 2
Sponsorship proposal
1,500 words
due at the end of scheduled class in week 9
Prepare a sponsorship proposal for a fundraising activity.
Assessment 3
Presentation of sponsor feedback
Maximum of 10 slides
due week 15 and slides to be submitted at the end of scheduled class
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements:
Format:
Work to be saved in a word doc or .pdf and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.
Assessment deadline extensions:
Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:
You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.
If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at: http://rmit.edu.au/browse;ID=ls0ydfokry9rz.
Always retain a copy of your assessment tasks (hard copy and soft copy).
When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. Cover sheets for submission of work is available from the Student forms website.
Resubmission
It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.
Assessment Matrix
Full details on how this course is assessed against Unit elements & performance criteiria plus critical aspects of evidence can be found in the Learning & Assessment Tool avaialble from your course teacher.
Course Overview: Access Course Overview