Course Title: Write complex documents

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: OFFC5208C

Course Title: Write complex documents

School: 650T TAFE Business

Campus: City Campus

Program: C6102 - Advanced Diploma of Business (Public Relations)

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email:sally.parrott@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Course Contact Fiona McQueen
Course Contact Phone 0414 326 100
Course Contact Email fiona.mcqueen@rmit.edu.au
 

This course is co-delivered and co-assessed with RMIT course code BUSM 6396C Manage organisational communication strategies.

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit applies to individuals who work in a range of business environments and are skilled in the creation of reports, information and general promotion documents that are more complex than basic correspondence, memos or forms and that require review and analysis of a range of information sources.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBWRT401A Write complex documents

Element:

1. Plan documents

Performance Criteria:

1.1. Determine the purposes of documents
1.2. Choose appropriate formats for documents
1.3. Establish means of communication
1.4. Determine requirements of documents
1.5. Determine categories and logical sequences of data, information and knowledge to achieve document objectives
1.6. Develop overview of structure and content of documents
 

Element:

2. Draft text

Performance Criteria:

2.1. Review and organise available data, information and knowledge according to proposed structure and content
2.2. Ensure data, information and knowledge is aggregated, interpreted and summarised to prepare text that satisfies document purposes and objectives
2.3. Include graphics as appropriate
2.4. Identify gaps in required data and information, and collect additional material from relevant enterprise personnel
2.5. Draft text according to document requirements and genre
2.6. Use language appropriate to the audience
 

Element:

3. Prepare final text

Performance Criteria:

3.1. Review draft text to ensure document objectives are achieved and requirements are met
3.2. Check grammar, spelling and style for accuracy and punctuation
3.3. Ensure draft text is approved by relevant enterprise personnel
3.4. Process text amendments as required
 

Element:

4. Produce document

Performance Criteria:

4.1. Choose basic design elements for documents appropriate to audience and purpose
4.2. Use word processing software to apply basic design elements to text
4.3. Check documents to ensure all requirements are met
 


Learning Outcomes


This unit describes the performance outcomes, skills and knowledge required to plan documents, draft text, prepare final text and produce documents of some complexity.


Details of Learning Activities

Practical activities, case studies and class discussion as well as work relevant assessments.


Teaching Schedule

Week 1 8 July 2013 Course Induction
• Course delivery and assessment details
• Course support documents
• Online learning environment
• Grading
• Plagiarism
• Appeals
• Extensions
• Feedback
• Privacy
• Submission requirements
• Resubmission policy
• Where to get support
• Student responsibilities
(2) Pre-Training Review
• Includes skills analysis and Recognition of Prior Learning and Credit Transfers
(3) Course Overview


Week 2  Business Writing ,Business Letters
Writing in plain English & technology capabilities


Week 3 Report Writing - Planning, Formatting and structuring - Drafting/Planning


Week 4 Report Writing - Planning, Formatting and structuring (cont.)


Week 5 Identifying & recruiting respondents
Preparing data gathering resources


Week 6 Email writing
- Direct marketing


Week 7 Social networking in marketing
- Blogging, twitter, MySpace, Facebook, tumblr
 

Week 8 Tender Document and Public Notices

2– 8 September Mid-Semester Break


Week 9 Press release writing
Format, key message, timing, method


Week 10 Publications, leaflets, brochures
Format, layouts, content, house styles


Week 11 Speech writing – Communication strategies to diverse audiences


Week 12 Role of websites in marketing
Website text


Week 13Presentation development
Formats, style, Instructions, Procedures, Manuals


Week 14 Communication Presentations


Week 15 Assessment Feedback


Week 16 Resubmissions 


 


Learning Resources

Prescribed Texts


References


Other Resources

Please refer to your Learning and Assessment tool available from your course teacher.


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
 


Assessment Tasks

This course is delivered and assessed in conjunction with RMIT course code BUSM6396C Manage Organisational Communication Strategies.

Assessment Tasks
Students are required to complete 3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.

Task 1 (Individual - Due Week 6)Upload to Blackboard
 Choose a real life Australian organisation listed on the Australian Stock Exchange (ASX) with in excess of 300 staff. Prepare:
 Strategic communication plan (minimum 600 words)
 5 page corporate annual report – (minimum 2000 words)

Task 2 (Individual – Due Week 12) Upload to Blackboard.
 Using the same organisation prepare an individual portfolio bringing together one example of each of the materials covered over the semester including
 Trade press release (300 words)
 Consumer press release (300 words)
 Website copy – new page (400 words)
 Brochure – trade (200 words)
 Flyer – consumer (200 words)
 Style guide – brand guidelines, tone of language

Task 3 (In pairs – Due Week 15/16 – presented in class)
 Speech writing and presentations
 Choose a corporate topic and prepare:
 20 minute speech (500 words)
 Full presentation with supporting powerpoint slides and visual aids
 Executive report – full detail of speech and material (500 words)

More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements: All assessment tasks need to be submitted via Blackboard.
You should:
• Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at http://rmit.edu.au/browse;ID=ls0ydfokry9rz website.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available from the Student forms website.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.
 


Assessment Matrix

Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.

Course Overview: Access Course Overview