Course Title: Create user interfaces
Part B: Course Detail
Teaching Period: Term1 2012
Course Code: VART6061C
Course Title: Create user interfaces
School: 650T TAFE Business
Campus: City Campus
Program: C6102 - Advanced Diploma of Business (Public Relations)
Course Contact : Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email:sally.parrott@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Liz Cagorski - liz@zaphrencreative.com
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
A person who applies the skills and knowledge outlined in this unit works to technical and creative specifications provided by a user interface designer or other designers.
There is scope for individual creativity because a person in this role is expected to generate a range of design options that respond to concepts documented in design specifications. However, these ideas need to demonstrate a sound understanding of user-centred design principles, as well as comply with standards that apply to the specific platforms on which the user interface will be run.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUFDIG403A Create user interfaces |
Element: |
1. Clarify project requirements |
Performance Criteria: |
1. Use design specifications in consultation with relevant personnel to clarify the target user, audience and purpose of interactive media products |
Element: |
2. Generate ideas |
Performance Criteria: |
4. Research interactive media product user interfaces, designs, images, artwork and other creative sources that may inspire design ideas |
Element: |
3. Plan approach |
Performance Criteria: |
10. Select final design, incorporating feedback from relevant personnel as required |
Element: |
4. Produce user interfaces |
Performance Criteria: |
14. Use graphics software to develop structure for user interfaces based on final design concepts |
Element: |
5. Evaluate user interfaces |
Performance Criteria: |
21. Review user interfaces to assess effectiveness of creative solutions, appropriateness to the user and audience, and technical feasibility |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to create a user interface for an interactive media product.
Details of Learning Activities
This course is structured to provide students with the optimum learning experience. Students will participate in a combination of group and individual assessment activities. These assessable activities will be provided through a combination of face to face teacher/student deliveries, tutorials and laboratory exercises. Additional assessable activities will also be provided to students to complete outside of timetabled time. The concepts learned will be explored through the investigation of real world and simulated environments.
Teaching Schedule
Week | Activity |
1 | WELCOME STUDENTS - Course Introduction and overview - Tutorial: Back to Business Basics. The importance of understanding what Branding is for both online & offline communications. StyleGuides: The governing rules? - Video: Seth Godin on Standing Out |
2 | ASSESSMENT TASK 1 - Briefing - The Creative Process (Methodology) - Case Studies : GWI, R&R, Red Group, Red Project Websites |
3 | LECTURE - The ART of Typography. Continue working on Assessment 1 |
4 | REVIEW WEEK |
5 | ASSESSMENT TASK 2 - Briefing - The Creative Process (Methodology |
6 | LECTURE - The Anatomy of a Website. |
7 | Continue working on Assessment 2 Handout: Presentation Tips |
8 | REVIEW WEEK - Assessment Task 2 - Visual Diary reviews (ideas & thinking) |
9 | Continue working on Assessment 2 Student feedback |
10 | Continue working on Assessment 2 |
11 | Continue working on Assessment 2 |
12 | REVIEW WEEK FINAL - Assignment Task 2 - Visual Diary reviews |
13 | ASSESSMENT 2 FINAL - Presentation Implementation - Practise Run |
14 | Presentations |
15 | Presentations (continued) |
16 | Course review and overall feedback |
Learning Resources
Prescribed Texts
References
Other Resources
Resources relevant to each topic will be provided throughout the semester.
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
TASK 1 – Research, write and document
1. Write a 600 word essay of your findings on, “Writing for the WEB v’s writing for PRINT?”.
Is there a difference between the two mediums we are familiar with and why?
2. Also, write another 600 word essay of your findings on the “Difference between people reading newspapers v’s websites?" If so why?
Note: You must reference accordingly using the Harvard Method. Refer to the RMIT website on how to reference.
Submission Requirements: PDF
PDF’s must be submitted via learning hub/blackboard by the due submission date as outlined.
SUBMISSION DATE : WEEK 6
TASK 2 – Public Relations Campaign
Students are required to create a PR campaign for their chosen organisation. It can be promoted to the general, nationwide or worldwide audience. Traditional PR tools include, press releases, press kits, brochures, newsletters and annual reports, and companies are now utilising more interactive methods such as blogs, microblogging and of course social media.
Traditional tools are known as one-way communication, but websites allow companies and organisations to engage in two-way communiations, and be able to receive feedback immediately from their targeted audience.
Example of Task: “You are working for a Public Relations Agency and you have been commisioned to create a Public Relations Campaign to raise money to find a cure for a disease”. How?
What is your approach? Whom are you targeting? What methods, tools and tactics will you use?
Assessment Matrix
Course Overview: Access Course Overview