Course Title: Manage the marketing process

Part A: Course Overview

Program: C6104

Course Title: Manage the marketing process

Portfolio: DSC

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5806C

City Campus

TAFE

345T Media and Communication

Face-to-Face or Workplace

Term1 2012,
Term1 2013,
Term1 2014,
Term1 2015

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email: mcvet@rmit.edu.au


Course Description

This course offers an opportunity to research, develop and implement marketing plans for live music events that students will host in a known venue. The events will showcase students learned sound engineering and event management skills.


Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBMKG603B Manage the marketing process

Elements:

1. Manage marketing performance

2. Manage marketing personnel

3. Evaluate and improve strategic marketing performance


Learning Outcomes


On successful completion of this unit, you will be able to plan, implement and report on a marketing plan within a given budget. In addition you will acquire event management skills with your involvement in the events that you have marketed. You will gain music industry experience from these events as well as from your work experience.


 


Overview of Assessment

Assessment of this course will involve a written marketing plan within a given budget and a marketing report on your work experience host organisation.