Course Title: Develop and implement a business plan

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: BUSM6247C

Course Title: Develop and implement a business plan

School: 650T TAFE Business

Campus: City Campus

Program: C6116 - Advanced Diploma of Advertising

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact

Name and Contact Details of All Other Relevant Staff

Tony Lorkin

Office: 99255486

Mobile: 0412 715 222


Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit applies to individuals who are running an organisation or who take a senior role in determining the effective functioning and success of the organisation. As such, they may oversee the work of a number of teams and other managers.

Business plans are critical tools for business growth and development. They will vary depending on the needs of the organisation. This unit covers the typical elements of a business plan and the standard approaches to be used in implementing a business plan. 

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMGT617A Develop and implement a business plan


3. Respond to performance data

Performance Criteria:

3.1. Analyse performance reports against planned objectives
3.2. Review performance indicators and refine if necessary
3.3. Ensure groups and individuals contributing to under-performance are coached, and provide training where appropriate
3.4. Review system processes and work methods regularly as part of continuous improvement


1. Develop a business plan

Performance Criteria:

1.1. Review and evaluate pre-existing strategic, business and operational plan, if available
1.2. Analyse and interpret business vision, mission, values and objectives
1.3. Consult with key stakeholders
1.4. Review market requirements for the product or service, profile customer needs and research pricing options
1.5. Develop performance objectives and measures through consultation with key stakeholders
1.6. Identify financial, human and physical resource requirements for the business
1.7. Consider any permits or licences that may be required for new activity
1.8. Write business plan


2. Monitor performance

Performance Criteria:

2.1. Communicate business plan to all relevant parties and ensure understanding of performance requirements and timeframes
2.2. Ensure skilled labour is available to implement plan
2.3. Test performance measurement systems and refine, if necessary
2.4. Ensure timely reports on all key aspects of the business are available, user-friendly and balanced in terms of financial and non-financial performance
2.5. Report system failures, product failures and variances to the business plan as they occur

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan.

Details of Learning Activities

One hour lectures

Teacher led tutorials

Guest presenters

Tutorial exercises

Teaching Schedule


Course introduction, assessment overview, teaching program overview, student administration requirements


Major assignment - Business Plan overview

- a strategy plan

- a marketing plan

- a finance plan

- an HR plan

- a production plan

- a purchasing plan

Align students into pairs


Students to choose an existing business or a hypothetical business on which to do major assignment

Discuss chosen business with teacher for approval


Business Profile

Situation analysis

Mission Statement

Strategic plan


Marketing plan


HR plan


Production plan

(easter break 28/3-4/4 inclusive)


Finance plan


Purchasing plan

WEEK 10:

Draft plan outlines for teacher review

WEEK 11:

Evaluation plan - how the businesds plan will be measured/monitored against plan objectives

WEEK 12:

Plan development

WEEK 13:

Plan development

WEEK 14:

Develop PPT presentation of plan overview

WEEK 15:

Student presentations and hand in Business Plan document

WEEK 16:


Learning Resources

Prescribed Texts

Writing your business plan for small business success, by Ian Brit, published by Pearson


Class notes Internet searches

Other Resources

Guest presenters

Case studies

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks


ASSESSMENT 1: (Major Assignment)

Students will work in pairs to devlop and write a Business Plan on an organization of their choice (verify choice with teacher)

Assignment due in Week 14


Remaing in pairs, students will develop a secondary plan on how and when specific performance criteria will be measured and monitored against Business Plan objectives


Students (in pairs) will present a 10 minute overview presentation (PPT) of their Business Plan

More detailed assessment sheets for each assessment task will be dissememinated throughout course delivery.

Submission requirements: All assessment tasks need to be submitted via Blackboard

You should:

• Ensure you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at;ID=Is0ydfokry9rz website

• Always retain a copy of your assessment tasks (hard copy and soft copy)

• When you submit work for assessment at RMIT University you need to use an Assignment Cover Sheet that includes a declaration and statement of authorship. You must complete, sign and submit an Assignment Cover Sheet with all work you submit for assessment, whether individual or group work. On the Assignment Cover Sheet you declare that the work you are presenting for assessment is your own work. An Assignment Cover Sheet for submission of work is available from the Student Forms website.

• Each page of your assessment should include a footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example: Julie Macpherson, 324567, Task 2, OHS2345C, Ensure Safety in the Workplace, Page 1 of 10.

Assessment Matrix

Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.

Course Overview: Access Course Overview