Course Title: Develop and implement a business plan

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: BUSM6247C

Course Title: Develop and implement a business plan

School: 650T TAFE Business

Campus: City Campus

Program: C6116 - Advanced Diploma of Advertising

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact

Name and Contact Details of All Other Relevant Staff

Vicki Kyritsis

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit applies to individuals who are running an organisation or who take a senior role in determining the effective functioning and success of the organisation. As such, they may oversee the work of a number of teams and other managers.

Business plans are critical tools for business growth and development. They will vary depending on the needs of the organisation. This unit covers the typical elements of a business plan and the standard approaches to be used in implementing a business plan. 

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMGT617A Develop and implement a business plan


3. Respond to performance data

Performance Criteria:

3.1 Analyse performance reports against planned objectives
3.2 Review performance indicators and refine if necessary
3.3 Ensure groups and individuals contributing to under-performance are coached, and provide training where appropriate
3.4 Review system processes and work methods regularly as part of continuous improvement


1. Develop a business plan

Performance Criteria:

1.1 Review and evaluate pre-existing strategic, business and operational plan
1.2 Analyse and interpret business vision, mission, values and objectives
1.3 Understand and consult with key stakeholders
1.4 Review market requirements for the product or service, profile customer needs and research pricing options
1.5 Develop performance objectives and measures through consultation with key stakeholders
1.6 Identify financial, human and physical resource requirements for the business
1.7 Consider any permits or licences that may be required for new activity
1.8 Write a Business Plan


2. Monitor performance

Performance Criteria:

2.1 Communicate business plan to all relevant parties and ensure understanding of performance requirements and timeframes
2.2 Ensure skilled labour is available to implement plan
2.3 Test performance measurement systems and refine, if necessary
2.4 Ensure timely reports on all key aspects of the business are available, user-friendly and balanced in terms of financial and non-financial performance
2.5 Report system failures, product failures and variances to the business plan as they occur

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan.

Details of Learning Activities

Practical activities, case studies and class discussion as well as work relevant assessments.

Teaching Schedule

Week 1Introduciton...Assessment 1 handed out
Week 2 What is a business plan?Client brief
Week 3 The business planning process 
Week 4  Getting started 
Week 5  Public holiday 
Week 6  Writing the business plan Assessment 1 - Part A due at the end of scheduled class
Week 7  Financials 
Week 8  Financiiasl continued 
Week 9  Business plan research 
Week 10  Business plan research 
Week 11 Monitoring and responding to performance data 
Week 12  Recap on subject and key principlesAssessement 1 - Part B due at the end of scheduled class
Week 13 Assessment in class 
Week 14  PresentationsAssessment 2 presentations to be made during class and powerpoint slides due at the end of scheduled class
Week 15 Online test in classAssessment 3 due during scheduled class 
Week 16 Assessment feedback 

Learning Resources

Prescribed Texts

Writing Your Plan for Small Business Success by Ian Birt published by Pearso Education Australia, 2010


Other Resources

Check Blackboard

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

Assessement 1 - Due progressively in Weeks 6 and 12

Part A - due week 6 at the end of the scheduled class 
Describe the business opportunity
1,000 words

Write a description of the client’s business idea/opportunity bsaed on the briefing made by the client. Students will be exploring the viability of the proposed idea.

Part B - due week 12 at the end of the scheduled class
Prepare a business plan

2,500 words

For this assesment you will be developing a business plan for the client

Assessment 2 - due week 14 during scheduled class and powerpoint presentation to be submitted at the end of class
Present your busines plan
Seven minute presentation

Prepare a short (seven minute) powerpoint presentation that outlines you plan.

Assessment 3 - due week 15 during scheduled class
Online thoery test


Students are required to complete a max of 3 tasks. All tasks must successfully be completed to be deemed competent in this unit.

More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.

Submission Requirements:
Work to be saved in a word doc or .pdf and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.

Assessment deadline extensions:
Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:
You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.
If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at:;ID=ls0ydfokry9rz.

Always retain a copy of your assessment tasks (hard copy and soft copy).
When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. Cover sheets for submission of work is available from the Student forms website.

It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.

Assessment Matrix

Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.

Course Overview: Access Course Overview