Course Title: Manage advertising production
Part B: Course Detail
Teaching Period: Term1 2013
Course Code: MKTG5823C
Course Title: Manage advertising production
School: 650T TAFE Business
Campus: City Campus
Program: C6116 - Advanced Diploma of Advertising
Course Contact : Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email:sally.parrott@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Michelle Lackenby
Nominal Hours: 70
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit applies to individuals working in a senior advertising management, advertising production or account management role within an advertising or media organisation.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBADV603B Manage advertising production |
Element: |
1. Plan the production process for advertisements |
Performance Criteria: |
1.1. Confirm the timing and budgetary requirements for creative and production work |
Element: |
2. Evaluate and select suppliers |
Performance Criteria: |
2.1. Identify suppliers for each element in the production process |
Element: |
3. Direct the advertising production process |
Performance Criteria: |
3.1. Integrate the management of all aspects of the production process to meet the requirements of the advertising brief and schedule |
Element: |
4. Evaluate advertising production |
Performance Criteria: |
4.1. Evaluate the quality and cost-effectiveness of the production processes and report against the requirements of the creative brief |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to plan, direct, monitor and evaluate the production of electronic and print advertising.
Details of Learning Activities
Learning activities include practical activities, case studies and class discussion as well as work relevant assessments.
Teaching Schedule
Week 1:
Course Induction • Course delivery and assessment details • Course support documents
• Online learning environment
• Grading • Plagiarism • Appeals • Extensions • Feedback • Privacy • Submission requirements • Resubmission policy • Where to get support • Student responsibilities
Introduction to the subject. Quiz of print terms
Engagement task on print quotes, print specifications, paper ordering.
Week 2
Lecture on:
Production needs for online VS print
Requirements for print across different medias.
Software skills- 1 hr- Indesign
Assessment 1 handed out. Students to work individually on this assessment.
Research
Sketches
Create Brief to be created in Indesign only!
Print requirements
Week 3:
Lecture on:
What can wrong? How do we over come technical issues and meet our
deadlines?
Software skills- 1 hr
Week 4:
Lecture on:
What can wrong? How do we over come technical issues and meet our
deadlines?
Software skills- 1 hr
Week 5:
Print Production techniques
Software Skills - 1 hour
Week 6
Lecture on:
Print production needs for online advertising
Sketches and photographs
Concepts for Phone app advertisement.
Week 7 (Easter break 28/3-3/4 inclusive)
Assignment 1 review and workshops (due next week)
Week 8
Finalising Print.
Assignment 1 due end of class and must be uploaded to blackbaord
Submission should include:
Client Brief, Research findings,Concept sketches and development, Finished Print ready PDF’s, , Final colour prints,Production Schedules,Budget analysis
Client Invoice
Assignment 2 handed out
Week 9
Create a proof of concept animatic for a television commercial (TVC)
Review TVC’s and other promotional material related to the brief
Determine specifications to suit both the advertisement and production
process. Discuss concept development and the process of targeting
messages to achieve a desired outcome.
Budgeting and scheduling a TVC.
Week 10
Demonstration of the techniques required to create photographic images and Storyboard panels for an Electronic Advertisement. Sequential still art -­‐review of storyboards and their cinematic foundations
Week 11
Demonstration of digital photographic processes required for broadcast and computer screen media.
Selecting resolution of photographic images for screen media (PPI), contrast control and cropping.
Creating special effects in Photoshop and outputting layered Sequences from Photoshop
Week 12
Voice recording planning, delivery and evaluation.
Conventions in script development.
Lecture on:
Delivering the script - voice over practices and microphone technique
Audio software recording for broadcast media.
Post-­‐recording techniques for enhancing voice tracks (EQ and compression).
Comparing audio Levels to existing recordings (ABing tracks)
Planning and developing of soundtracks - using copyright free
Creative commons tracks and constructing tracks from loops in Garage band
Week 13
Into to Adobe Premier software Using Adobe Premier or a similar video editing program to sequence still images (Animatic) and synchronizing audio.
Lecture on:
Evaluate the TVC for its ability to engage an audience and effectively communicate the intended message.
Evaluate the TVC to ensure it meets the technical specifications of the brief.
Week 14
Adobe Premier Skills continued
Television post production
Indiviudal feeback/consultation on Assessment 2 (due in next week)
Week 15
Production Review
Assessment 2 Due in.
Week 16
Student feedback on Assessments and all resubmissions due.
Learning Resources
Prescribed Texts
References
Other Resources
Resources will be provided in class and on blackboard.
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
Assessment 1
Individual Assessment
Print Advertisement Campaign to brief TBC
Due: Week 8
Instructions:
• Students will be provided a client brief Week 1
• The brief will be provided during the scheduled tutorial time. All students must attend
• Due to ongoing evaluation and technical considerations students should attend all scheduled classes
• Individually students are required to complete the planning, direct, monitor and evaluate the production of print and online advertisement campaign.
• The assessment is accessed through the Blackboard / Assessments / Print Advertisement
Assessment 2
Group Assessment
Electronic Advertisement
Due: Week 15
Instructions:
• Students will be provided a client brief Week 8
• The brief will be provided during the scheduled tutorial time. All students must attend
• Due to ongoing evaluation and technical considerations students should attend all scheduled classes
• In groups of 3 or 4, students are required to complete the planning, , direct, monitor and evaluate the production of electronic advertisement.
• The assessment is accessed through the Blackboard / Assessments / Electronic Advertisement
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements: All assessment tasks need to be submitted via Blackboard.
You should:
• Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at http://rmit.edu.au/browse;ID=ls0ydfokry9rz website.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available from the Student forms website.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.
Assessment Matrix
Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.
Course Overview: Access Course Overview