Course Title: Manage advertising production
Part B: Course Detail
Teaching Period: Term1 2015
Course Code: MKTG5823C
Course Title: Manage advertising production
School: 650T Vocational Business Education
Campus: City Campus
Program: C6116 - Advanced Diploma of Advertising
Course Contact : Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email:sally.parrott@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Lecturer: Michelle Lackenby
Email: michelle.lackenby@rmit.edu.au
Available during scheduled teaching days
Nominal Hours: 70
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit applies to individuals working in a senior advertising management, advertising production or account management role within an advertising or media organisation.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBADV603B Manage advertising production |
Element: |
1. Plan the production process for advertisements |
Performance Criteria: |
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Element: |
2. Evaluate and select suppliers |
Performance Criteria: |
2.1 Suppliers are identified for each element in the production process |
Element: |
3. Direct the advertising production process |
Performance Criteria: |
3.1 Management of all aspects of the production process is integrated to meet the requirements of the advertising brief and schedule |
Element: |
4. Evaluate advertising production |
Performance Criteria: |
4.1 The quality and cost-effectiveness of the production processes are evaluated and reported against the requirements of the creative brief |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to plan, direct, monitor and evaluate the production of electronic and print advertising.
Details of Learning Activities
Practical activities, case studies and class discussion as well as work relevant assessments.
Teaching Schedule
week | w/c | Topic | Ass |
1 |
Course Introduction Students will be given a course software revision class and print terminology quiz of terms learned from Monitor Advertising Production. |
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2 |
Industry Briefing on assessment 1- Client Brief
Working on Assessment 1 |
Assessment 1 | |
3 |
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4 | Television post production Software - After effects |
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5 | Viral applications of TVC |
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6 | Working on Assessment 1 in groups. |
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7 | assessment 1 checkpoint and one on one consultation with lecturer for feedback | ||
8 | Software- Tutorials |
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9 | Presentation of assessment 1 to Panel. |
Assessment 1 |
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10 | Industry Briefing on assessment 2- Client Brief Students working in groups od 2 but will be marked individual on their contribution to assessment |
Assessment 2 Handed out |
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11 |
Lecturer: Timelines for production areas and troubleshooting Software: Turorials |
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12 | Working on Assessment 2 in groups. Feedback and consultations from the lecturer | ||
13 | Working on Assessment 2 and practicing presentations | ||
14 | Presentations to client | ||
15 | Presentations to client | Assessment 2 due | |
16 | Resubmissions |
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
Ass 1
Group Assessment
Campaign: Industry provided
Due: Week 9
Assessment Tasks
Students are required to produce a campaign folio from concept to finished art, budget and scheduling from Industry Brief supplied.
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements: Soft copy to BB and printed folio to Lecturer.
Work to be saved in PDF and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.
Instructions:
• Students will be provided a client brief Week 2
• Week 2 Students be briefed by Mc canns Advertising Agency . ALL students must attend Briefing
• Due to ongoing evaluation and technical considerations students should attend all scheduled classes
• Students are required to complete the planning, direct, monitor, manage and evaluate the production of a campaign.
• The assessment is accessed through the Blackboard / Assessments / Assessment 1- King Gee
Ass 2
Groups of 2 Assessment (parts to be submitted individually )
Campaign: Industry provided
Due: Week 15
Assessment Tasks
Students are required to produce a campaign folio from concept to finished art, budget and scheduling from Industry Brief supplied.
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements: Soft copy to BB and printed folio to Lecturer.
Work to be saved in PDF and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.
Instructions:
• Students will be provided a client brief Week 10
• Week 10 Students be briefed by industry representive . ALL students must attend Briefing
• Due to ongoing evaluation and technical considerations students should attend all scheduled classes
• Students are required to complete the planning, direct, monitor, manage and evaluate the production of the interactive campaign.
• The assessment is accessed through the Blackboard / Assessments / Assessment 2- title of campaign to go here
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements:
Format:
Work to be saved in a word doc or .pdf or as instructed by your teacher and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.
Assessment deadline extensions:
Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:
You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.
If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at: http://rmit.edu.au/browse;ID=ls0ydfokry9rz.
Always retain a copy of your assessment tasks (hard copy and soft copy).
When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. Cover sheets for submission of work is available from the Student forms website.
Resubmission:
It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.
Assessment Matrix
Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.
Course Overview: Access Course Overview