Course Title: Manage advertising production

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: MKTG5823C

Course Title: Manage advertising production

School: 650T Vocational Business Education

Campus: City Campus

Program: C6116 - Advanced Diploma of Advertising

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email:sally.parrott@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Lecturer: Michelle Lackenby
Emailmichelle.lackenby@rmit.edu.au
Available during scheduled teaching days

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit applies to individuals working in a senior advertising management, advertising production or account management role within an advertising or media organisation.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBADV603B Manage advertising production

Element:

1. Plan the production process for advertisements

Performance Criteria:


1.1 Timing and budgetary requirements for creative and production work are confirmed
1.2 The creative brief is assessed and factors that influence the production process are identified
1.3 Production processes are investigated and determined to suit both the creative work and the advertising medium
1.4 Specifications are determined to suit both the advertisement and the production process
1.5 Pre-production work is scheduled to meet production requirements
1.6 A production schedule is planned to meet the requirements of the advertising brief and the media plan

Element:

2. Evaluate and select suppliers

Performance Criteria:

2.1 Suppliers are identified for each element in the production process
2.2 Suppliers are assessed in terms of their expertise and capacity to meet production, budget and schedule requirements
2.3 Choice of suppliers is based on merit and value for money and meets legal and ethical requirements
2.4 Suppliers are briefed and their agreement to meet production, schedule and price requirements gained
2.5 Market segment/s are selected to meet the requirements of the advertising brief or new segmentation criteria are chosen and applied

Element:

3. Direct the advertising production process

Performance Criteria:

3.1 Management of all aspects of the production process is integrated to meet the requirements of the advertising brief and schedule
3.2 Creative specialists are involved in the production process to solve creative problems and advise on creative changes to ensure the resulting advertisement is consistent with the objectives and positioning for the product or service
3.3 The outputs from the production process meet the requirements of the production schedule, creative brief and media plan

Element:

4. Evaluate advertising production

Performance Criteria:

4.1 The quality and cost-effectiveness of the production processes are evaluated and reported against the requirements of the creative brief
4.2 Evaluation processes are valid and measure quality against the standards established in the creative brief
4.3 The final advertisement is evaluated in relation to the requirements of the creative brief


Learning Outcomes


 This unit describes the performance outcomes, skills and knowledge required to plan, direct, monitor and evaluate the production of electronic and print advertising.


Details of Learning Activities

 Practical activities, case studies and class discussion as well as work relevant assessments.


Teaching Schedule

 

weekw/cTopicAss
 1 

 Course Introduction
• Course delivery and assessment details
• Course support documents
• Online learning environment
• Grading
• Plagiarism
• Appeals
• Extensions
• Feedback
• Privacy
• Submission requirements
• Resubmission policy
• Where to get support
• Student responsibilities

Students will be given a course  software revision class and print terminology quiz of terms learned from Monitor Advertising Production.

 
 2 

 Industry  Briefing on assessment 1- Client Brief
 

  • Students working in groups to establish client, job roles and production needs to complete assessment.
  • Students will be given a scheduling document to work out who is responsible for each stage in production timeline.

Working on Assessment 1

 Assessment 1
 3 
  • Demonstration of the techniques required to create photographic images and Storyboard panels for an Electronic Advertisement. Sequential still art review of storyboards and their cinematic foundations
  • Create a proof of concept animatic for a television commercial (TVC)
  • Review TVC’s and other promotional material related to the brief
  • Determine specifications to suit both the advertisement and production
  • process. Discuss concept development and the process of targeting
  • messages to achieve a desired outcome.
  • Budgeting and scheduling a TVC

     Software - After effects intro
 
 4  Television post production

Software - After effects
 
 5 

Viral applications of TVC
Software - After effects

 
 6 

 Working on Assessment 1 in groups.
 

 
 7 assessment 1 checkpoint and one on one consultation with lecturer for feedback 
 8 

 Software- Tutorials
Lecture: outsourcing work and working with production houses

 
 9 

 Presentation of assessment 1 to Panel.
Students will be given a time to come in and present to a panel their campaign.
Folio and presentation Boards to be submitted after presentation. Softcopy PDF to be loaded by 5pm.
 

 Assessment 1
Due 

 10  Industry Briefing on assessment 2- Client Brief

Students working in groups od 2 but will be marked individual on their contribution to assessment

 Assessment 2

Handed out

 11 

 Lecturer: Timelines for production areas and troubleshooting

Software: Turorials

 
 12  Working on Assessment 2 in groups. Feedback and consultations from the lecturer 
 13  Working on Assessment 2  and practicing presentations 
 14   Presentations to client 
 15  Presentations to client Assessment 2 due
 16  Resubmissions 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
 


Assessment Tasks

 

Ass 1
Group Assessment
Campaign:  Industry provided
Due: Week 9

Assessment Tasks

Students are required to produce a campaign folio from concept to finished art, budget and scheduling from Industry Brief supplied.
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements: Soft copy to BB and printed folio to Lecturer.
Work to be saved in PDF and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.

Instructions:

• Students will be provided a client brief Week 2
• Week 2 Students be briefed by Mc canns Advertising Agency . ALL students must attend Briefing
• Due to ongoing evaluation and technical considerations students should attend all scheduled classes
• Students are required to complete the planning, direct, monitor, manage and evaluate the production of a  campaign.
• The assessment is accessed through the Blackboard / Assessments / Assessment 1- King Gee
 

Ass 2
Groups of 2  Assessment (parts to be submitted individually )
Campaign: Industry provided
Due: Week 15

Assessment Tasks

Students are required to produce a campaign folio from concept to finished art, budget and scheduling from Industry Brief supplied.
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements: Soft copy to BB and printed folio to Lecturer.
Work to be saved in PDF and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.

 


Instructions:

• Students will be provided a client brief Week 10
• Week 10 Students be briefed  by industry representive . ALL students must attend Briefing
• Due to ongoing evaluation and technical considerations students should attend all scheduled classes
• Students are required to complete the planning, direct, monitor, manage and evaluate the production of the interactive campaign.
• The assessment is accessed through the Blackboard / Assessments / Assessment 2- title of campaign to go here

 

More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.

Submission Requirements:

Format:
Work to be saved in a word doc or .pdf or as instructed by your teacher and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.

Assessment deadline extensions:
Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:
You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.
If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at: http://rmit.edu.au/browse;ID=ls0ydfokry9rz.

Always retain a copy of your assessment tasks (hard copy and soft copy).
When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. Cover sheets for submission of work is available from the Student forms website.

Resubmission:
It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.
 


Assessment Matrix

 Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.

Course Overview: Access Course Overview