Course Title: Originate and develop concepts

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: BUSM6217C

Course Title: Originate and develop concepts

School: 345T Media and Communication

Campus: City Campus

Program: C6125 - Advanced Diploma of Professional Screenwriting

Course Contact : Program administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

This course has no pre-requisites or co-requisites.

Course Description

Originate and Develop Concepts delivers the skills and knowledge required to develop your ideas for the screen. In this course you will have the opportunity to create, develop and refine, in groups, projects which take advantage of multiple platform delivery. You will also develop a pitch document and short sample script.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT501A Originate and develop concepts


1. Evaluate and explore needs and opportunities

Performance Criteria:

1.1. Research and evaluate existing information that informs new concept development
1.2. Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts
1.3. Expand the potential of new ideas through exploration of opportunities beyond the obvious
1.4. Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation
1.5. Determine whether other players are filling identified gaps or investigating similar opportunities
1.6. Develop preliminary ideas on innovative and different ways to address needs and opportunities
1.7. In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements


2. Develop a range of creative approaches

Performance Criteria:

2.1. Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs
2.2. Challenge, test and experiment with different concepts and ideas as part of a collaborative process
2.3. Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential
2.4. Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed
2.5. Identify resources required to achieve desired creative and innovative outcomes
2.6. Evaluate the effectiveness of different strategies for achieving desired outcomes
2.7. Select concepts or approaches that achieve required outcomes in an innovative and feasible way
2.8. Present proposed concepts or approaches in an appropriate format


3. Refine concepts

Performance Criteria:

3.1. Ensure concept development process is open to ongoing refinement and testing
3.2. Seek input and feedback on concepts from relevant stakeholders
3.3. Seek specialist advice on creative and technical aspects of proposals as required
3.4. Compare concepts with best practice examples of similar products, programs, processes or services
3.5. Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts
3.6. Evaluate constraints on the realisation of concepts or ideas
3.7. Refine proposals based on analysis and feedback


4. Develop concepts to an operational level

Performance Criteria:

4.1. Use refined concepts as the basis for developing detailed implementation specifications
4.2. Present specifications to relevant parties for approval, funding or endorsement
4.3. Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future

Learning Outcomes

On successful completion of this course, you will be able to develop a concept into an early draft of a script.

Details of Learning Activities

Learning activities will take place in a classroom and at home. You will complete exercises and industry style projects. You will also be required to undertake independent research and study.

In class activities may include:

• class exercises to review discussions/lectures
• analysis/critique of relevant reading material
• seminar presentations
• guest lecture
• peer teaching and class presentations
• group discussion
• workshops
• online research
• independent project based work
• teacher directed group activities/projects
• tutorials
• ‘workshopping’ of student projects

Out of class activities may include:

• online research
• independent project based work

Teaching Schedule

WeekClass contentElementsAssessment
1Overview of course content and assessment requirements.
Research existing programmes, platforms and technologies.
Develop a given brief.



Guest speaker
Research existing programming In groups. Students to research an existing Film/TV/Digital programme that takes advantage of multiple platforms.

3Research existing programming
Class presentations: Discussion and analysis of an existing Film / TV / Digital programme that takes advantage of multiple platforms
  1Assessment 1 due
4Class presentations (cont.)  1Assessment 1 (cont.)
5In groups, students to originate and develop a concept for a Film/TV/ Digital Programme of their own that takes advantage of multiple platforms. Concept must be developed though discussion and feedback from peers.  2 
6Workshop idea for student projects. Refining concept development (cont.)  2 
7Class presentations: Proposal for a potential Film / TV / Digital Programme that takes advantage of multiple platforms  2Assessment 2 due
 Mid-semester break  
8Class presentations (cont.)  2

Assessment 2 (cont.)


Creating and developing concept documents.  How to give an effective pitch.

10Workshop a Pitch / Concept Document  3 
11Workshop a Pitch / Concept Document
Pitch to class
  3Assessment 3 due

Explanations and discussion of short script writing : Overview of writing character

13Writing Structure  4 
14Script workshop  4 
15Script workshop  4Assessment 4 due
16Assessment and feedback  4 

Learning Resources

Prescribed Texts

Any prescribed reading material will be provided in class by your teacher.


You are advised to look at the course blackboard site through myRMIT  for ongoing updated information.

Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral presentations and through the application of learned skills and insights to your writing tasks.

Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.

 Formative Assessment
1.Group Presentation 1: Discuss and analyse an existing Film / TV / Digital Programme that takes advantage of multiple platforms. Due in class week beginning Feb 25
2.Group Presentation 2: Devise, workshop and present to class a proposal for a potential Film / TV / Digital Programme that takes advantage of multiple platforms. Due in class week beginning March 25

Summative Assessment
3.Create a Pitch / Concept Document. Due in class week beginning April 29
4.Write a short sample screenplay. Due in class week beginning May 27
Grades used in this unit are as follows:

  • HD Competent with High Distinction
  • CDI Competent with Distinction
  • CC Competent with Credit
  • CAG Competency Achieved - Graded
  • NYC Not Yet Competent
  • DNS Did Not Submit for Assessment

For further information on the assessment and grading criteria, please refer to the course blackboard site.

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.


RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity

All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)

All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:

Student Progress Committee
This committee promotes the early identification of students who are not achieving acceptable academic performance. The committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University. Student Progress Committee (SPC)

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees

Course Overview: Access Course Overview