Course Title: Originate and develop concepts

Part B: Course Detail

Teaching Period: Term1 2016

Course Code: BUSM6217C

Course Title: Originate and develop concepts

School: 345T Media and Communication

Campus: City Campus

Program: C6125 - Advanced Diploma of Professional Screenwriting

Course Contact : Program administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mctafe@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Noel Maloney
Phone: 9925 4307
Email: noel.maloney@rmit.edu.au
 

Teacher: John Reeves
Phone: 9925 4895
Email: john.reeves@rmit.edu.au


 

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

This course has no pre-requisites or co-requisites.

Course Description

Originate and Develop Concepts delivers the skills and knowledge required to develop your ideas for the screen. In this course you will have the opportunity to create, develop and refine, in groups, projects which take advantage of multiple platform delivery. You will also develop a pitch document and short sample script.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT501A Originate and develop concepts

Element:

3. Refine concepts

Performance Criteria:

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<font size="3"><font face="Times New Roman">3.1.            Ensure concept development process is open to ongoing refinement and testing <o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">3.2.            Seek input and feedback on concepts from relevant stakeholders<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">3.3.            Seek specialist advice on creative and technical aspects of proposals as required<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">3.4.            Compare concepts with best practice examples of similar products, programs, processes or services<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">3.5.            Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">3.6.            Evaluate constraints on the realisation of concepts or ideas<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">3.7.            Refine proposals based on analysis and feedback<o:p></o:p></font></font>

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Element:

1. Evaluate and explore needs and opportunities

Performance Criteria:

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<font size="3"><font face="Times New Roman">1.1.            Research and evaluate existing information that informs new concept development<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">1.2.            Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">1.3.            Expand the potential of new ideas through exploration of opportunities beyond the obvious<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">1.4.            Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">1.5.            Determine whether other players are filling identified gaps or investigating similar opportunities<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">1.6.            Develop preliminary ideas on innovative and different ways to address needs and opportunities<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">1.7.            In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

Element:

4. Develop concepts to an operational level

Performance Criteria:

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<font size="3"><font face="Times New Roman">4.1.            Use refined concepts as the basis for developing detailed implementation specifications <o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">4.2.            Present specifications to relevant parties for approval, funding or endorsement<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">4.3.            Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

Element:

2. Develop a range of creative approaches

Performance Criteria:

                            <font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">2.1.            Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">2.2.            Challenge, test and experiment with different concepts and ideas as part of a collaborative process<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">2.3.            Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">2.4.            Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">2.5.            Identify resources required to achieve desired creative and innovative outcomes<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">2.6.            Evaluate the effectiveness of different strategies for achieving desired outcomes<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">2.7.            Select concepts or approaches that achieve required outcomes in an innovative and feasible way <o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>

<font size="3"><font face="Times New Roman">2.8.            Present proposed concepts or approaches in an appropriate format<o:p></o:p></font></font>

<font face="Times New Roman" size="3"> </font>


Learning Outcomes


On successful completion of this course, you will be able to develop a concept into an early draft of a script.


Details of Learning Activities

Learning activities will take place in a classroom and at home. You will complete exercises and industry style projects. You will also be required to undertake independent research and study.

In class activities may include:

• class exercises to review discussions/lectures
• analysis/critique of relevant reading material
• seminar presentations
• guest lecture
• peer teaching and class presentations
• group discussion
• workshops
• online research
• independent project based work
• teacher directed group activities/projects
• tutorials
• workshopping/production of student projects

Out of class activities may include:

• online research
• independent project based work


Teaching Schedule

WeekClass contentAssessment due date
1Overview of course content and assessment requirements.
Research existing programmes, platforms and technologies.
Introduction to web series production - initial brief re character, setting, theme
 
2

Further discussion re web series production, and revised brief re character, setting (set design), theme

Visit TV studio

 
3

Class exercise/presentations: Discussion and analysis of existing web series

Look at films/TV shows/web series that make use of tight framing/close up shots

 
4Class exercise/presentations (cont’d). 
5Preparation for class presentations 
6Class presentations: Devise, workshop and present to class a proposal for a potential web series episode based on assigned material.Assessment #1
7 (note: no class on Good Friday, 25 March)Class presentations (cont’d)Assessment #1 (cont’d)
 
Mid-semester BreakNo classes from 25 March through to 1 April inclusive. 
8

Workshopping of ideas and scripts for individual web series episodes.

Projects to be refined and production possibilities explored.

 

9

Creating and developing concept documents - discussion. How to give an effective pitch.

Concepts and scripts will be further workshopped and redrafted, prior to script reading.

 
10

Class readings of scripts for a web series episode

Rehearsing of selected scripts organized by student production teams

Discussion of studio set design

Assessment #2
11

Class readings of scripts for a web series episode (cont’d)

Further rehearsing, and finalizing of set design

Assessment #2 (cont’d)
12

Final rehearsals, and sigh-off of set design

 
13Production - rehearsing & shooting (call sheet TBA)Assessment #3
14Production - rehearsing & shooting (call sheet TBA) (cont’d)Assessment #3 (cont’d)
15Production - rehearsing & shooting (call sheet TBA) (cont’d)Assessment #3 (cont’d)
16Final editing,  review and feedbackAssessment #3 (written reflection) due

Note: While your teacher will cover all the material in this schedule, the order is subject to change depending on class needs and availability of speakers and resources.


Learning Resources

Prescribed Texts

Any prescribed reading material will be provided in class by your teacher.


References

You are advised to look at the course Blackboard site through myRMIT for ongoing updated information.


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the vast repository of Carlton and Swanston Library resources.
 


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral presentations and through the application of learned skills and insights to your writing tasks.
 


Assessment Tasks

To demonstrate competency in this course you will need to complete all the following pieces of assessment to a satisfactory standard. You will receive written feedback on all assessment (refer to Blackboard for assessment criteria).
 
Assessment #1
Devise, workshop and present to class a proposal for a potential web series episode based on assigned material. Presentations in class Weeks 6 or 7 (17/18 or 24/25 March), or by arrangement with teacher.

Assessment #2
Following peer feedback, write, edit and facilitate the reading of a script for a web series episode. Script readings in Weeks 10 or 11 (21/22 or 28/29 April), completed script due Week 11 (28/29 April).

Assessment #3
Assist and support the production, direction, editing and post-production of a web series episode, and provide a written reflection (800 words) on the experience of originating and developing a concept, responding to feedback, redrafting and redeveloping original material, and the changes brought about by the demands of production. Generally, for you as a writer, what can you take away from the overall process? Production in studio Weeks 13, 14 or 15 (12/13, 19/20 or 26/27 May), or by arrangement with teacher; written reflection due Week 16 (2/3 June).

Grades which apply to courses delivered in accordance with competency-based assessment (not graded).

CAG Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for Assessment
 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program Administration.

Other Information

 <font face="Cambria"><font size="3">Other Information <o:p></o:p></font></font>

<font face="Cambria" size="3">Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: </font><font face="Cambria" size="3" color="#0000ff">http://www1.rmit.edu.au/students</font><o:p></o:p>

<o:p></o:p><font face="Cambria"><font size="3">Cover Sheet for Submissions: <o:p></o:p></font></font>
<font face="Cambria"><font size="3">You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions. <o:p></o:p></font></font>

<font face="Cambria" size="3" color="#0000ff">http://www1.rmit.edu.au/browse;ID=x3ddsmsrwa1hz</font><o:p></o:p>

<o:p></o:p><font face="Cambria"><font size="3">Attendance:<o:p></o:p></font></font>
<font face="Cambria"><font size="3">Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. </font></font><font face="Cambria"><font size="3">It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.<o:p></o:p></font></font>

<o:p></o:p><font face="Cambria"><font size="3">Assessment Feedback:  <o:p></o:p></font></font>
<font face="Cambria"><font size="3">You will receive spoken and written feedback on all your work.  Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.<o:p></o:p></font></font>
<font face="Cambria" size="3" color="#0000ff">http://www1.rmit.edu.au/browse;ID=qwxbqbg739rl1</font><o:p></o:p><o:p>
</o:p>

<font face="Cambria"><font size="3">Student Progress: </font></font>
<font face="Cambria"><font size="3">Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential. <o:p></o:p></font></font>

<font face="Cambria" size="3" color="#0000ff">http://www1.rmit.edu.au/students/acadprogress</font><o:p></o:p>

<o:p></o:p><font face="Cambria"><font size="3">Adjustments to Assessment <o:p></o:p></font></font><font face="Cambria"><font size="3">If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.<o:p></o:p></font></font>

<font face="Cambria" size="3" color="#0000ff">http://www1.rmit.edu.au/browse;ID=kehn9bz22r41</font><o:p></o:p>

 <o:p></o:p><font face="Cambria"><font size="3">Academic Integrity and Plagiarism: <o:p></o:p></font></font>

<font face="Cambria"><font size="3">RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.</font></font>
<font face="Cambria" size="3" color="#0000ff">http://www1.rmit.edu.au/students/academic-integrity</font><o:p></o:p><o:p></o:p>

<font face="Cambria"><font size="3">Credit Transfer and Recognition of Prior Learning <o:p></o:p></font></font>

<font face="Cambria"><font size="3">Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).<o:p></o:p></font></font>

<font face="Cambria"><font size="3">Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences. </font></font>

<o:p></o:p><font face="Cambria"><font size="3">Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained. <o:p></o:p></font></font><o:p>
</o:p>

<o:p></o:p><font face="Cambria"><font size="3">Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.<o:p></o:p></font></font>

<font face="Cambria" size="3" color="#0000ff">http://www1.rmit.edu.au/browse;ID=az8fl470ucg41</font><o:p></o:p>

 

<o:p><font face="Cambria" size="3"> </font></o:p>

 

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Course Overview: Access Course Overview