Course Title: Write content for cross platform delivery

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: COMM7321

Course Title: Write content for cross platform delivery

School: 345T Media and Communication

Campus: City Campus

Program: C6125 - Advanced Diploma of Professional Screenwriting

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Nicole McKinnon

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Required Prior Study

Delivery of this course at RMIT requires you to have completed all first year courses.

Course Description

In Write Content for Cross Platform Delivery,  you develop an appreciation of different media platforms and learn how a narrative can be built and expanded to give the audience options to experience, consume and even interact with the story and its universe. The course does not involve writing of software scripts.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

ASWCPD608A Write content for cross platform delivery


1. Work with creative team

Performance Criteria:

1.1Participation is undertaken in developmental workshops
1.2Goals are developed and confirmed
1.3Points of debate are effectively resolved
1.4Ideas are offered and received positively


2. Create interactive narrative for web

Performance Criteria:

2.1Initial concept is discussed and confirmed
2.2Characters and their world are developed
2.3Genre and proposed audience are articulated
2.4Pilot script including nonlinear components is developed
2.5Proposed distribution points for the content are researched and outlined.
2.6Specific interactive elements are identified


3. Create characters and stories appropriate to interactive drama

Performance Criteria:

3.1Character arcs, journey options and locations are determined and detailed
3.2Genre and style are agreed
3.3Alternative endings are established where applicable
3.4Conditional options are determined


4. Develop narrative bible

Performance Criteria:

4.1Synopses are prepared and confirmed with associates
4.2Pilot script including top-level interactive elements and front-end flow chart is prepared
4.3Visual style and/or interface is illustrated
4.4 Distribution points and delivery channels for content are included


5 Prepare script

Performance Criteria:

5.1Flow charts, navigation maps and interface sketches are developed and included
5.2Plotting devices, navigation, interactivity, game-play and reusability are clearly identified
5.3Target audience is delineated
5.4User point of view, activities and experiences are clearly described

Learning Outcomes

On successful completion of this unit, you will be able to develop a narrative script for cross platform delivery

Details of Learning Activities

In this course, you learn through:

•computer lab work
•guest lecturers
•peer teaching and class presentations
•group activities/projects

Related independent learning:
•discussion and comment via the class website, Blackboard
•assignment/project work

Teaching Schedule

WeekContentAssessment due Elements
1No class - class held in Week 17  
2Introductionto the course

Explanation of course content and assessment

Looking at the history of digital media and as applied to narrative storytelling.

Exploration of a broad cross section of creative opportunities in the digital space.

3Discussion of summative assessment tasks.

Webisodes – what are they? What kind narrative works for Webisodes?

Class exercise: Webisode research and analysis.

4Webisodes – Exploring the webidsode narrative.

Class exercise: Come up with a rough concept / outline for a webisode


5Games – World building and the role of narrative in games including researching a range of games played on various Platforms.

Class exercise: Games research and analysis.


6Games – examining the role of narrative in games including researching a range of games played on various Platforms.

Class exercise: Come up with a rough concept / outline for a narrative driven game.


7Audience influenced narrative and impact on social media = The involvement of audience and the use of social media on narrative for cross platform delivery.

Present rough idea for research and early development of narrative for cross platform delivery.

A look at the Proposal document for the summative assessment task #2.

Formative assessment task 11,2
 Mid semester Break – Friday 29 March to Friday 5 April  
8Transmedia storytelling – understanding the medium, it’s potential for delivering narrative.

Class exercise – looking at examples of Transmedia storytelling and analysis.

Class exercise – come up with a rough outline for a transmedia experience

9Transmedia storytelling – understanding the medium, it’s potential for delivering narrative.

Research presentations .

 Formative assessment 21,2,5
10 Anzac Day 1
11Mobile devices – how can they be used in the development of narrative?


Discuss and work on Summative Assessment task in preparation for next weeks presentation.

12Present the latest concepts of proposal for narrative for cross platform delivery. Formative assessment task 3 due1,2,4
13Distribution and funding and issues of copyright.

Continue to work on Summative Assessment task – receive feedback.

14Discuss and receive feedback on progress for Summative Assessment task 1,2,3,4,5

Proposal presentations


 Summative assessment due1,2,3,4,5
16Proposal presentationsSummative assessment due1,2,3,4,5

Review of projects and discussion of the next step.



Learning Resources

Prescribed Texts

Any prescribed reading material will be distributed in class


You are advised to look at the course Blackboard site for ongoing updated information.

Other Resources

Online resources, handouts, DVD/video presentations, screenplays etc. The class website, blackboard, can be accessed via the web.

Overview of Assessment

Assessment for this course is on going throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral presentations and through the application of learned skills and insights to your written and the creation of a cross platform project. This will  include a substantial screenwriting component suitable for online; character outlines; narrative bible/cross platform strategy; pitch proposal.

Assessment Tasks

 Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard:

Formative Assessment

Formative assessment task 1: Presentation of research ideas and early development of narrative for cross platform delivery.
Due week 7 - March 28

Formative assessment task 2
Research Presentation: You will focus on an example of a real-world cross platform project and present outcomes of your research to the class.
Due Week 9 - April 18

Formative assessment task 3: Presentation showing development of narrative for cross platform delivery.
Due week 12 - May 9

Summative Assessment

Summative assessment task 1. Cross Platform Project:

You will create a proposal for a cross platform project which includes a pilot script suitable for online; character outlines; narrative bible; pitch proposal.
Due week 15 / 16 - Oct 31/ November 8

Grades used in this unit are as follows:
•HD Competent with High Distinction
•CDI Competent with Distinction
•CC Competent with Credit
•CAG Competency Achieved - Graded
•NYC Not Yet Competent
•DNS Did Not Submit for Assessment

For further information on the assessment and grading criteria, please refer to the course blackboard site.


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration


Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.


RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity

All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:

Student Progress Committee

This committee promotes the early identification of students who are not achieving acceptable academic performance. The committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University. Student Progress Committee (SPC)

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees

Course Overview: Access Course Overview